4. Storytelling has become an active, social,
collaborative experience
Picture: mirror.co.uk
ROYAL BABY’S NAME IS
ANNOUNCED
THE STORY IS RETOLD &
SHARED VISUALLY
5. The act of image sharing is
forging a common visual
language connecting
Millennials across borders
and cultures
“When we share an expression, a
picture, the meaning is clear. We don’t
need text to express what we think”
French youth, SMG Millennial Community
6. Visuals have become a
shortcut to create culture
at speed, dramatically
resetting expectations of all
other content platforms,
including brands
“Social media is now the modern day
newspaper- without the editors and
censorship people share what they want
when they want , updated every second
of the day.”
British youth, SMG Millennial Community
7. Re-setting expectations from content, culture and
brands
SUPERBOWL
BLACKOUT
7:25pm
Picture: abcnews.go.com
OREO
RESPONSE
7:48pm
Picture: articles.washingtonpost.com
8. About the speaker:
Emma Montgomery is the Global Director of Starcom
MediaVest Group’s Human Experience Center, an insight
and innovation lab that transforms brands by connecting
them directly with people to accelerate change.
Emma is focused on global Millennial audiences,
behaviour and culture and what lessons this group offers
us for the future. When it comes to visual storytelling,
she is a closet fan of the selfie, and obsessed by
Handsome Dogs on tumblr.
With 14 years in communications strategy, insights and
research roles over 3 continents, Emma ‘s passion lies in
helping marketers use an agile understanding of people to
create experiences that matter.
