2. 2 Antal de Waij Geboren 30 B.G. Actief opInternet sinds 1994 Managing Partner Engagement Media BV Social Media Strategie & OnlineCommunity Management
3. Engagement Media 1 2 3 Consultancy & Policy Online Community Management Social Media Services Social Media Strategie Concepting Social Media Guidelines Social Media Activation Webcare Customer Service Social Media People Social Media Education Social Media Meetups Social Media Scan Social Media Concepts Social Media Mix Mediaplanning Social Media Guidelines Storytelling Platform Development Community Building Content Creation Social media Activation Social Customer Service Webcare Werving, Selectie & Detachering Community Managers Social Media Training LinkedIn Workshop Twitter Workshop Webinar
41. Social Media en doelstellingen 41 Klanten Base Social Media Prospects Onderhoud Leads Awareness Storytelling Social networks Reputationmngmt Webcare CommunityMngt
44. Belevenisketen 44 Urge Find Buy Enjoy Recommend Search Select Anticipate Remember Return European Centre for the ExperienceEconomy, London Business school
53. Consequences for everybody (Chris Anderson, Wired Magazine Editor in Chief en writer of the book The Long Tail) “Your brand is what Google says it is, not what you say your brand is.”
60. Search tips 1 Search Engine Optimalisatie en Advertising 2 Meer bezoekers? Gebruik Sociale netwerken als Facebook en LinkedIn om je Event bekend te maken 3 Meld je vooral aan op bestaande Event platforms
97. Enjoy tips 1 Geef #hashtags mee in alle communicatie vooraf 2 Maak digitale wereld onderdeel van je LIVE event 3 Faciliteer via Online Community Manager 4 Betrek mobiele applicaties
100. Sharing AudioLast.fm SHARING AUDIO Ad the songs you like to your profile and share your music taste. Discover new artists and songs with the help from other fans with similar profiles Its radio that learns you what you like and gets better
102. Remember tips 1 Faciliteer gesprekken tussen personen 2 Informeer community leden over nieuw materiaal 3 Upgrade naar e-mail nieuwsbrief of sociaal netwerk NEW
104. “Word of mouth is now a public conversation, carried in blog comments and customer reviews.” Context of conversations is changing 104 (Chris Anderson, Wired Magazine Editor in Chief en writer of the book The Long Tail)
110. Recommend tips 1 Vraag feedback, dat toont betrokkenheid 2 Laat ook negatieve berichten toe, wees niet selectief 3 Maak feedback ‘shareble’ ? Just ASK!