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Pepsi Reputation Management Showcase
1. Reputation Management & Social Media This showcase is made foreducationalpurposesonly. Engagement Media has no relations withany of the personsorcompaniesquoted in thispresentation.
5. 5 On Oct 8. 2009 the promotional video goes online Stats per oct 17. 2009
6. The situation Pepsico’senergy drink ‘AMP energy’ targets men. To facilitate men in theiramoureuseadventurestheydeveloped the ‘AMP up beforeyou score’ applicationwithpick up lines and additional info. The application went a little bit furtherbystereotypingwomen in ‘types of women’ forexample ‘dancer’, ‘married’, ‘rebound girl’, and ‘twins’. OnYouTube the asked men to bragabout the factthat the applicationworked. Sohere is whathappened. 6