Time is the new currency as we live in an attention fan based economy. The f-economy! Brands are eager to talk louder and louder to their target group. You can achieve more by being subtle. (using social media) People buy stuff from brands and people they really trust and that are authentic. People want to be engaged by your brand, product or organizations. How? by giving them relevant information when they want it. Do NOT waste their time. Social Media will help you to engage your customers.

1. VisiononSocial Media

2. The world digitalized within 10 years

3. Digitalization seems a Revolution but it’s really an Evolution

4. We live in an ATTENTION Economy

5. Were TIME is… http://www.flickr.com/photos/lwr/60496147/sizes/l/

6. … the new CURRENCY.

7. While (potential) customers use TOOLS…

8. …anytime, anywhere…

9. … to be engaged into online MEDIA

10. We tend to talk more and louder to get attention.

11. But people only buy stuff from BRANDS…

12. …or persons they really TRUST.

13. From people that are AUTHENTIC…

14. …and LISTEN to what they have to say.

15. By MONITORING and….

16. 16 LISTENING

17. … you will gain tremendous consumer insights

18. Media usage is changing from the masses to...

19. ... highly fragmented.

20. reach You need to reach out to your audience.. http://www.flickr.com/photos/30235101@N06/3344044448/

21. In a different and engaging way.

22. How…? By engaging people with RELEVANT and entertaining messages (content).

23. … by making RELEVANT CONVERSATION

24. Through Engagement you get more attention by being subtle.

25. You will create FANS

26. Who will be happy to support you …

27. …with new product ideas…

28. …co-creation…,

29. …or visit your website or store!

30. They will spend more on your product or service.

31. Just do NOT waste their time

32. From broadcast...

33. Change From Broadcast To Permission From aggressive sales to humbleness From outbound Marketing to Inboud Marketing ...to permission.

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