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Engagor Day II - Clo Willaerts - Where's My Jetpack?

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Hey. Where’s my jetpack? Some thoughts on social media engagement Clo Willaerts (@bnox) Beervelde, 26 September 2013 #engagorday
Clo Willaerts (@bnox)
A global conversation has begun...
Social media superpowers identity attention webcare influencers
Identity: t-shirt brands
Identity: you are what you share
Identity: real name policy
Social media superpowers identity attention webcare influencers
Paid Owned Earned Media
Kittens, babies and accidents
Social media superpowers identity attention webcare influencers
Expectation: speed and wit
Reality: cornered by webcare expectations
Social media superpowers identity attention webcare influencers
“the” influencers twitto.be
Influence: Grouped (Paul Adams)
At the end of the day... what is the strategic importance of social media?
It’s the human web
Tactic: fly on the wall
Tactic: Trusted Filter
Tactic: Passionate Pro
Yes, but... We’re not bionic! understaffed overworked budget cuts
LISTEN Adjust your business tactics to what you learn from social media
Social signals tickr.be
Mentions vs media choice
EMPOWER YOUR EMPLOYEES They will need tools, trainings, guidelines
Sanoma Academy: digital literacy
Sanoma Group’s Social Media Center of Excellence
KEEP RUNNING Focus on 3 platforms to begin with
Pick your battles touchpoints!
Your site = social media hub
How to be bionic listen empower your employees keep running
Let’s keep in touch... http://www.conversity.be/blog/
Questions? This presentation: http://www.slideshare.net/bnox

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