Engagor Day II - Talking Heads - Social Wisdom
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Maximize your social media efforts by smart evaluation
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Engagor Day II - Talking Heads - Social Wisdom
- 1. SOCIAL WISDOM Maximize your social media efforts by smart evaluation #engagorday - 26/9/2013
- 4. HOW DO YOU EVALUATE SOCIAL MEDIA?
- 5. LET’S ILLUSTRATE THE THEORY USING A CASE EXAMPLE
- 7. YOU NEED A PLAN... AND QUICKLY
- 9. MORE BRAND AWARENESS? LOCATING AND ACTIVATING AMBASSADORS? BOOSTING WEBSITE TRAFFIC? STIMULATING ACTION? GENERATING LEADS? APPRECIATION FROM TARGET AUDIENCES? ... 1 2 3 4 5 6 7
- 10. “ ” SD worx aims to be an approachable knowledge expert in HRM on social media
- 11. SD worx aims to be an approachable knowledge expert in HRM on social media “ ”
- 12. SD worx aims to be an approachable knowledge expert in HRM on social media “ ”
- 13. SET YOUR KPI’S
- 14. - Permissions & Engagement - Share of Voice - Leads / Actions - Cost efficiency - Tone of Voice - Service - Content quality - Consumer insights QUANTITATIVE QUALITATIVE
- 15. SET TARGETS
- 16. QUANTITATIVE QUALITATIVE Initial targets for 2013 Facebook fans: 700 Twitter followers French: 500 Twitter followers Dutch: 1600 LinkedIn followers: 5000 Communicate on the level of target groups and find ways to interact with them Provide a valuable service on social media Show the value/quality of SD Worx products/services Put employees in the picture 1. 2. 3. 4. 1. 2. Next steps: engagement/actions
- 17. SET BENCHMARKS
- 19. TIP 2 : USE THE RIGHT TOOLS
- 22. PERMISSIONS AND ENGAGEMENT INTERACTION PER MILLE
- 23. LEAD GENERATION
- 24. CONTENT Appreciation Content SD Worx services / Events Awareness / Theme-posts Action Content Knowledge sharing / Blog
- 25. CONTENT
- 26. CONTENT 68% 8% 24% MAY ACTION APPRECIATION AWARENESS 50% 30% 20% IDEAL CONTENT DIVISION
- 27. CONTENT
- 28. TIP 3 : USE DATA TO IMPROVE
- 29. WHY YOU NO LIKE?! ORGANIC TRAFFIC HAS PEAKED IN Q1, BUT DECLINED SINCE 1. 2.APPRECIATION HAS BEEN LOW COMPARED TO THE IDEAL CONTENT DIVISION LEARNINGS
- 30. AWARENESS1. 2.APPRECIATION - more crossmedia communication - set-up of specific FB advertising to boost growth - bring more relevant, visual, interactive content - highlight corporate social responsibility - show more of the companies’ culture and values SOLUTIONS
- 32. TIP 1 : EVALUATE EFFICIENTLY - Define your company’s goals on social - Set KPI’s and targets - Define benchmarks
- 33. TIP 2 : USE THE RIGHT TOOLS - Use a mix of tools to collect your data - Combine quantitative with qualitative
- 34. - Extract learnings from the data - Improve and measure again, and again, ... TIP 3 : USE DATA TO IMPROVE
- 35. THANK YOU!