1. 25 Big Ideas for
Connecting Digital
& Physical
@NICOLA_SMITH22

2. 25 Big Ideas for
Connecting Digital
& Physical
@NICOLA_SMITH22

3. 20 Big Ideas for
Connecting Digital
& Physical
@NICOLA_SMITH22

4. We build too many walls
and not enough bridges.
Isaac Newton

15. IN-HOME

16. IN-HOME

17. IN-HOME
Computer
Tablet
Mobile
Connected TV
Print
Connected Products/Appliances
Gaming Devices

18. IN-HOME IN-STORE
Computer
Tablet
Mobile
Connected TV
Print
Connected Products/Appliances
Gaming Devices

19. IN-HOME IN-STORE
Computer
Tablet
Mobile
Connected TV
Print
Connected Products/Appliances
Gaming Devices

20. IN-HOME IN-STORE
Computer Mobile
Tablet Touchscreens
Mobile Kiosks
Connected TV Storefronts
Print POP Signage
Connected Products/Appliances Tablet
Gaming Devices Mobile Wallet

21. IN-HOME IN-STORE OUT OF HOME
Computer Mobile
Tablet Touchscreens
Mobile Kiosks
Connected TV Storefronts
Print POP Signage
Connected Products/Appliances Tablet
Gaming Devices Mobile Wallet

22. IN-HOME IN-STORE OUT OF HOME
Computer Mobile
Tablet Touchscreens
Mobile Kiosks
Connected TV Storefronts
Print POP Signage
Connected Products/Appliances Tablet
Gaming Devices Mobile Wallet

23. IN-HOME IN-STORE OUT OF HOME
Computer Mobile
Billboards
Tablet Touchscreens
Mobile
Mobile Kiosks
Projection Mapping
Connected TV Storefronts
Kiosks
Print POP Signage
DOOH Screens
Connected Products/Appliances Tablet
Print
Gaming Devices Mobile Wallet

24. The 3 C’s

25. The 3 C’s
CONTENT - Brands are now content creators and curators;
different interaction points offer opportunities for different types of
content

26. The 3 C’s
CONTENT - Brands are now content creators and curators;
different interaction points offer opportunities for different types of
content
CUSTOMIZATION - Personalization of content and messaging
can help to create relevant connections; the more relevant, the more
impactful

27. The 3 C’s
CONTENT - Brands are now content creators and curators;
different interaction points offer opportunities for different types of
content
CUSTOMIZATION - Personalization of content and messaging
can help to create relevant connections; the more relevant, the more
impactful
CONTEXT - What are the circumstances in which it makes the
most sense for users to interactive with your brand or messaging?

28. IN-HOME

29. #1 INTERACTIVE PRINT ADS

32. #2
ONLINE VIDEO CAN PROMOTE
PHYSICAL CONTENT

35. #3
EXPERIMENT WITH DIGITAL PAPER

37. #4
TURN DIGITAL ASPIRATION INTO
REAL WORLD INSPIRATION

40. #5
EXTEND YOUR 30 SECOND SPOT
INTO THE DIGITAL SPACE

43. #6
FROM PHYSICAL CATALOGUE TO
MOBILE PURCHASE

45. IN-STORE

46. #7 THE NEW ROLE OF RETAIL

49. #8
POP-UP STORES FOR ECOMMERCE

51. #9
AUGMENT THE DRESSING ROOM
EXPERIENCE

54. #10
DIGITAL “LIKES” = REAL WORLD
INFLUENCE

57. #11
INSTANT “BUY AND TELL”

58. haul |hôl| (noun; verb)
a testimonial video, or the act of creating a video
that shows off a new purchase; this can be the
purchase of a product or service, and is generally
shared via social media:
she was so stoked with her fabulous new eye
makeup, she couldn’t wait to haul it.

59. haul |hôl| (noun; verb)
a testimonial video, or the act of creating a video
that shows off a new purchase; this can be the
purchase of a product or service, and is generally
shared via social media:
she was so stoked with her fabulous new eye
makeup, she couldn’t wait to haul it.

60. #12 ENABLE SLACKTIVISM

62. OUT OF
HOME

63. #13
AUGMENT THE REAL WORLD

66. #14
CHECK-IN TO REAL WORLD
REWARDS

68. #15
LOCATION, LOCATION, LOCATION

70. #16
VIRTUAL SHOPPING IN PHYSICAL
SPACES

72. #17 REAL WORLD “LIKING”

75. EMERGING

76. #18
ONLINE CREATIVITY = REAL WORLD
PRODUCTS

78. #19
PHYSICAL OBJECTS CONTROL
DIGITAL CONTENT

81. #20
PERSONALIZATION THROUGH 3D
PRINTING

91. Take Aways

92. Take Aways
• Build bridges

93. Take Aways
• Build bridges
• One size does NOT fit all

94. Take Aways
• Build bridges
• One size does NOT fit all
• Context should drive execution

95. Take Aways
• Build bridges
• One size does NOT fit all
• Context should drive execution
• Tailor execution to user expectation

96. Take Aways
• Build bridges
• One size does NOT fit all
• Context should drive execution
• Tailor execution to user expectation
• Provide unique utility or experiences

97. Take Aways
• Build bridges
• One size does NOT fit all
• Context should drive execution
• Tailor execution to user expectation
• Provide unique utility or experiences
• Reserve budget for experimentation and exploration

98. THANK YOU!
@NICOLA_SMITH22

99. #21
CONNECTIVITY DRIVES UTILITY

101. #22
TURN PHYSICAL SPACES INTO
DIGITAL EXPERIENCES

104. #23
USE DIGITAL TO HELP CUSTOMERS
LOOK INSIDE

107. #24
THE OTHER “MOBILE” DEVICE

109. #25
GAMING CAN SOLVE REAL WORLD
PROBLEMS