Dirk Brown does 3 presentations in one as he shares his story of Pandoodle, an adaptive digital design firm which can places animations into live video, and its journey from Silicon Valley to Columbia, S.C.

1. Pandoodle, Patents, and the Palmetto State

12. Overlays Pre-rolls Brand Placement
Pre-Roll
Ad
Overlay Ad
0:00 0:15
CPM $3-15 $15-30 $50-100
Viewers Watch Click Away Watch
Advertisers Low Touch Low Touch High Touch

15. Enterprise Value
 Working Capital
Intangible
 Fixed Assets
Assets
 Intangible Assets
Intangible Assets represent 65% - 82% of the S&P 500
(depending who you talk to)

16. Components of S&P 500 Market Value Tangible Assets
Intangible Assets
100%
90%
80%
70%
60% Legally protecting this
50% needs to be a key part of
40% your business strategy
30%
20%
10%
0%
1975 1985 1995 2005 2010
Source: Ned Davis Research
(consistent with Brooking Institute, Baruch Lev analysis)

17.  Patents
 Trademarks & Trade Dress
 Copyrights
 Trade Secrets
 Industrial Designs
 Mask Works TM
 Geographical Indications C
 Know How
 URL

18. Source: IPWatchdog (April 24, 2011)

19. U.S. Trade in Intangible Assets
$Billions
(US 9/2009)
Source: Bureau of Economic Analysis, International
Economic Accounts, US International Services

20. Increasing Rate of Patent Filing Worldwide
Source:WIPO

21. More International Filings
Source:WIPO

22. Patent Filing – Worldwide Distribution in 2000
Source:USPTO

23. Patent Filing – Worldwide Distribution in 2010
Source:USPTO

24. Growth of Patent Filings (2009 – 2010)

25. 1787 1985 - 1990

27. Business IP
Strategy Strategy

28. • IPO
Winners
• Acquisition
Losers
• No exit

29. • 67% of Winners have IP
• 57% of Acquired Companies have IP
• 81% of Public Companies have IP
Winners are at least 2x more likely to
hold IP than losers
Source: IPVision

31. Intellectual Property Strategy & Management

33. Source: Kaufmann Index of Entrepreneurial Activity 1996 - 2009

37. Bill Coughlin, President Steve Landefeld, Director
Ford Global Technologies Bureau of Economic Analysis
U.S. Department of Commerce

39. Pandoodle, Patents, and the Palmetto State