2. NIGERIA
Total Population Urban Rural
174,507,539
Mobile Internet Users Internet Penetration
65,813,890
Mobile Subscribers Mobile Penetration
129,391,392
50% 50%
32.9%
74.1%
Source:
Population: CIA World Factbook Est. (2013)
Internet: ITU, June 3013
Mobile Subscribers: NCC, April, 2014
11. NIGERIA HAS AN INTERNET PENETRATION OF
32.9%
&
A BROADBAND PENETRATION OF
6%
Source:
ITU, June 2013
The Nigerian National Broadband Plan 2013-2018
Penetration rate is the percentage of active internet/broadband users for a given
population
21. INTERNET ACTIVITIES BY PLATFORM- MAJOR
POINT OF ACCESS
Source:
Terragon Insights, 2014
84%
88%
86%
60%
87%
92%
12%
4%
10%
35%
9%
5%
4%
7%
4%
5%
3%
3%
EMAILS
IM
CONTENT DOWNLOADS
INTERNET SHOPPING
SEARCH FOR INFORMATION
SOCIAL MEDIA
MOBILE
DESKTOP
OTHERS
25. SOCIAL MEDIA ACTIVITES IN NIGERIA
Chat
Comment
Share/Re-tweet/Re-post
Post a Picture
Like
Updates/Tweets
78%
55%
39%
33%
52%
40%
Source:
Terragon Insights, 2014
28. Source:
Based on data from NCC – February 2013 & 2014
. . .WITH A GROWTH RATE OF 11% BETWEEN
2013 & 2014
29. MOBILE PENETRATION IN NIGERIA:
74.1%
UP FROM 60.01% IN 2013
Source:
Based on data from Nigerian Communication Commission and CIA World
FactBook
30. 75% OF ADULTS LIVING IN URBAN AREAS AND
39% OF ADULTS LIVING IN RURAL AREAS
HAVE ACCESS TO A PRE-PAID MOBILE PHONE
Source:
Mobile Money and Telco Regulation In Nigeria, September 2013
31. Source:
Based on data from Nigerian Communication Commission,
ACTIVE MOBILE INTERNET SUBSCRIPTIONS IN
NIGERIA:
65,813,390
32. 37% OF MOBILE INTERNET HITS COME FROM
FEATURE PHONES.
DOWN FROM 60% IN 2013
Source:
gs.statcounter.com May 2014
35. 63% OF NIGERIAN NETIZENS HAVE BOUGHT
SOMETHING ONLINE
UP FROM 15% IN 2013
Source:
Terragon Insights 2014
36. 60% OF NETIZENS REPORTED THEY CARRIED
OUT THEIR PURCHASES WITH THEIR MOBILE
DEVICES.
Source:
Terragon Insights 2014
37. 86% CARRIED OUT RESEARCH ON THE
PRODUCT/SERVICES BEFORE MAKING THE
PURCHASE. 80% OF THE RESEARCH WAS
CARRIED OUT ON MOBILE DEVICES
Source:
Terragon Insights 2014
38. WHERE PRODUCT RESEARCH STARTS FROM:
58%
17%
9%
12%
4%
Search Engines
Friends/Family on Social Media
Retailer Website (Jumia/Konga)
Company's website
Review Website
Source:
Terragon Insights 2014
39. AIRTIME, COMPUTER/PHONE ITEMS AND
GAMES (CONSOLES, DISKS AND ACCESSORIES)
ARE THE MOST COMMON PURCHASES MADE
ONLINE
Source:
Terragon Insights 2014
40. WHILE ONLY 65% OF INTERNET SHOPPERS
WERE CALLED BACK AFTER DELIVERY, 82%
SAID THEY WILL LIKE TO BE CONTACTED AFTER
DELIVERY
Source:
Terragon Insights 2014
42. MOBILE NUMBER PORTABILITY
SINCE INCEPTION -APRIL 2013, AIRTEL HAS
RECORDED THE HIGHEST NUMBER OF PORT-IN
INCIDENTS, ACCOUNTING FOR 46.3% OF
TOTAL PORT-IN INCIDENTS.
MTN RECORED THE HIGHEST PORT-OUT
INCIDENTS, ACCOUNTING FOR 45.8% OF
MOBILE SUBSCRIBERS THAT PORTED TO
ANOTHER NETWORK.
Source:
Based on Data from NCC: May 2013 - February 2014
44. Source:
Based on Data from NCC: May 2013 - February 2014
MOBILE NUMBER PORTABILITY
PERCENTAGE OF PORT-OUT INCIDENCE
15.6% 10.8% 26.4%47.8%
45. Source:
Mobile Money and Telco Regulation In Nigeria, September 2013
SINCE COMMENCEMENT OF MOBILE MONEY
OPERATIONS IN 2012, THERE HAVE BEEN ABOUT
• 9,989,296MOBILE MONEY SUSCRIBERS
• 67,494AGENTS ENROLLED….
• . . OVER 11 MILLION TRANSACTIONS. . .
• AND A TOTAL VALUE OF TRANSACTIONS OF OVER
105 BILLION NAIRA
MOBILE MONEY
46. January February March April May June July August
Septembe
r
October
Novembe
r
Decembe
r
2012 44,271 70,175 97,749 114,300 140,185 162,895 179,431 218,220 210,923 256,958 301,601 500,980
2013 646,048 673,784 773,150 1,018,7 1,445,7 1,424,7 1,639,6
VOLUME OF TRANSACTIONS 2012/2013
Source:
Mobile Money and Telco Regulation In Nigeria, September 2013
47. January February March April May June July August
Septembe
r
October
Novembe
r
Decembe
r
2012 241,425 325,569 514,523 1,078,2 1,731,0 2,117,3 2,279,8 2,618,8 2,361,6 4,100,2 6,054,9 8,085,1
2013 7,637,7 6,970,4 8,261,7 9,885,5 9,987,2 9,042,8 10,141,
VALUE OF TRANSACTIONS 2012/2013
Source:
Mobile Money and Telco Regulation In Nigeria, September 2013
48. Source:
Mobile Money and Telco Regulation In Nigeria, September 2013
THERE ARE 18 LICENSED MOBILE MONEY OPERATORS
49. At Terragon Group, we pride ourselves as a new media business focused on Africa. We
have built a strong competence across the new media ecosystem comprising mobile,
online and content. Within digital we understand the interplay between content and
platform and we have business verticals that deliver on both components of the digital
world.
Our knowledge base is founded on a bunch of individuals who are passionate about
new ways of communicating, who love what they do, they seek out new ways of doing
what they love doing and who cannot stop shaking up the status quo. They are keen
about finding solutions for clients and doing great work.
For more information on TERRAGON INSIGHTS 2014, email Eniola on
emoronfolu@twinpinenetwork.com
If you’d like to chat with us on how we can help you, email info@terragonltd.com or
info@twinpinenetwork.com
Find out more at:
www.terragonltd.com www.twinpinenetwork.com
