Smartphone and tablet adoption is broader than ever before. Mobile has a direct and growing influence on the customer lifecycle, including conversion, engagement, retention, and loyalty. Mobile apps are a core part of any digital marketing strategy that requires a 360-degree view of the customer. But to collect mobile app data and deliver targeted mobile app experiences, marketers must often use a vendor’s SDK. SDKs must be hard-coded into the app each time you want to make a change. It can take months before the app, updated with the SDK, makes it onto the devices of consumers. Ensighten is the only tag management vendor that extends analytics and other tags to mobile apps. With Ensighten, mobile tagging and tagging changes take effect in real-time, without waiting for consumers to download a new app version.

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How to Achieve True Mobile
Marketing Agility

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Smartphone and tablet adoption
is broader than ever before.

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Smartphone and tablet adoption
is broader than ever before.
- Google

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Smartphone and tablet adoption
is broader than ever before.
- Trinity Digital Marketing

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Mobile has a direct and growing influence on
the customer lifecycle, including conversion,
engagement, retention, and loyalty.

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depending on the focus of your
mobile strategy.
Mobile’s influence on customers is
either positive or negative—

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depending on the focus of your
mobile strategy.
Mobile’s influence on customers is
either positive or negative—
- Latitude

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Optimizing for the
mobile Web is not
enough. Users expect
brands to deliver
excellent experiences
through native apps.

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Mobile apps are a core
part of any digital
marketing strategy that
requires a 360-degree
view of the customer.
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A 360-degree view of the
customer will help fuel
better and more
personalized experiences
in every digital channel—
including mobile apps.
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in 10 min.

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But to collect mobile app data and deliver
targeted mobile app experiences,
marketers must often use a vendor’s SDK.

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An SDK is a “software development kit” used
by mobile developers to tie third party
technologies into mobile apps.

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An SDK is a “software development kit” used
by mobile developers to tie third party
technologies into mobile apps.

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With an SDK for each technology such as
in-app advertising, analytics, and more, SDKs
accumulate. The more SDKs you have, the bigger
burden on mobile app performance.

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SDK’s
SDK’s
SDK’s
SDK’s
With an SDK for each technology such as
in-app advertising, analytics, and more, SDKs
accumulate. The more SDKs you have, the bigger
burden on mobile app performance.

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SDKs must be hard-coded into the app each time you want to
make a change. It can take months before the app, updated with
the SDK, makes it onto the devices of consumers.

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While SDKs are one method for extending technology to mobile
apps, they are not the best way.
SDKs slow down mobile marketing agility.

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Ensighten is the only
tag management
vendor that extends
analytics and other
tags to mobile apps.

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The No-SDK approach
dramatically speeds up
mobile marketing agility.
With Ensighten, mobile
tagging and tagging
changes take effect in
real-time, without
waiting for consumers to
download a new app
version.

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35 of the Fortune 500
are Ensighten customers

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United Airlines uses
Ensighten Mobile to gain
a 360-degree view of
their customer, improve
mobile app experiences,
and make tagging
adjustments on-the-fly.

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Boost your mobile marketing agility without
the burden of another SDK.
Learn more about
Ensighten unique no-SDK
approach to mobile apps.
http://www.ensighten.com/
platform/mobile-
analytics#main