Enterprise Ireland eMarketing Event - Kilkenny 21st March 2013

1. Engaging, persuasive
communication to increase
international sales.
Ed Field

2. Engaging, persuasive
communication moves people.

3. Is marketing
communications
fundamental to
your company
achieving its
potential?

4. Marketing is one
of 4 essential
elements in
all businesses.

5. Approach to
marketing is a
science.

6. Tactics before
strategy is the
noise before
defeat.

12. Chieftain Fabrics
Transforming their presentation.

16. Virtual Access

22. iSimplyConnect
7% conversion!!

28. Motivation

32. Safety Storage

35. Approach to
marketing is a
science.

36. The way.
1. Research
2. Purpose
3. Position
4. Pitch
5. Marketing strategy
6. Marketing plan
7. Raw materials
8. Create marcomms
9. Tactics

37. Research
3C’s
Facts & insights

38. Purpose
Why does the
business exist?

40. Position
What space do
you want to own
in the prospects
mind?

43. Pitch
Craft a short pitch.
All comms will
flow from this.

61. The way.
1. Research
2. Purpose
3. Position
4. Pitch
5. Marketing strategy
6. Marketing plan
7. Raw materials
8. Create marcomms
9. Tactics

62. Was that
the path
you took?

63. Time
Expertise
Objectivity
Pressure for quick fix
MD doesn’t see value

64. Go for it.

65. Be brave.

66. Stand out.

67. Engaging,
persuasive
communication
increases sales.

68. 087-699-7068

69. Ed Field
1890-927-800
edfield@diginomarketing.com
www.diginomarketing.com