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2015 Trends to Watch: Using Social Media For Research
MARKET RESEARCH
GETS SOCIAL
Traditional Techniques
Focus Groups
Interviews
Observation
Intercepts
Etc….
Traditional Techniques
Focus Groups
Interviews
Observation
Intercepts
Etc….
Challenges
Recruiting Participants
Getting The Truth
Multiple Locations
Costly
Why Social
Speed
Pure & Real Responses
Cost Efficient
Research Through Social
Social Monitoring
Observe the market in natural form to
obtain insights.
Online Community Research
Panel, quick reaction to something,
monitor interest (buzz) among loyalists.
Web Enabled Interviews
Qualitative interviews using web based
sharing applications or web-cams.
Social
Monitoring
Why
Discover and explore new product/service
ideas.
How
Observe the market in natural form to
obtain market insights on us and our
competitors.
What
Product Reviews, Forums, Facebook,
Twitter, Instagram
Social
Monitoring
Poor Product Review
What can we learn?
Social
Monitoring
Excellent Product Review
What can we learn?
Social
Monitoring
Forum Review
What can we learn from competitors?
Social
Monitoring
Forum Review
What can we learn from competitors?
Online
Community
Research
Why
Obtain quick reaction to something or
monitor interest (buzz) among loyalists.
How
Use of social media tools.
What
Private Groups, Public Groups
Online
Community
Research
Ariens Power Brush Promotion
Quick Response from Brand Loyalists
Online
Community
Research
Ariens Power Brush Promotion
Quick Response from Brand Loyalists
Web
Enabled
Interviews
Why
Conduct qualitative interviews without
being in person.
How
Use web-based sharing applications or
web-cams.
What
Skype
Google Hangouts
Web
Enabled
Interviews
Google Hangout
Social Market Research
Listen To Your Customers
Monitor Your Competition
Test New Products/Concepts
Social Product Innovation
Opportunities transcend across Marketing, Sales,
Customer Service, Engineering, and More.
What It Looks Like for You
• Monitoring Current Product and Competitive Reviews for
Trends/Themes
• Invite Fans to Join Private Facebook Group and Share
Product Development/Enhancement Ideas
• Weekly/Monthly Google Hangout or Tweet Chat to Explore
New Ideas
Let’s Talk

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2015 Trends to Watch: Using Social Media For Research