Engaging viewers is more difficult today than ever before. In our culture of immediacy, loyal viewers are hard to come by. There is so much competition for attention, especially with new and emerging technologies that are changing the way consumers interact with media. The goal at the engagement stage is to influence behavior. You want your viewers to interact with you. This is where you get to be creative. Use your social channels. Invent new ways to connect with viewers. And remember engagement isn’t about a one-time action, you want to cultivate a long-term relationship. Download part 3 of our 4 part series on audience development to learn how to engage your audience.

1. How to
engage
your
audience
Part 3 of a 4 part series
—

2. The challenge — creating a direct
relationship with your viewer
Now that you’ve built your audience and figured out how to reach them
(click here for a refresher!), it’s time to engage them.
This is the creative side of developing your audience. Your goal at this
stage is to influence behavior and encourage them to take an action,
like watching, downloading, following, liking, signing up, buying,
subscribing, registering, voting, etc.

3. Engage fans
across all screens with
emotion, connection,
participation, cooperation
and loyalty.
Leverage creative
technologies
to provide the most impactful
messaging based on
audience knowledge and
segmentation.
Provide
1:1 messaging
through dynamic
creative executions
where applicable.
Capitalize on
interactivity
within units to provide
the best possible experience
for viewers with the brand
and content.
Create compelling
offers, incentives
and messaging
that will incent
your fans to act.
Engaging
your
audience
requires
you to:

4. Now what?
Once your creative is out and fans start to engage, it’s time to measure.
Don’t miss out on Part IV coming soon!
—
Sign up for the full series below. Or, have us give you a call to discuss how
you can use data to more effectively reach your audience.
Subscribe

5. About Epsilon
Epsilon is the global leader in creating connections between people and
brands. An all-encompassing global marketing company, we harness the
power of rich data, groundbreaking technologies, engaging creative and
transformative ideas to get the results our clients require.
Recognized by Ad Age as the No. 1 World CRM/Direct Marketing Network
and No. 1 U.S. Agency from All Disciplines, Epsilon employs over 7,000
associates in 70 offices worldwide. Epsilon is an Alliance Data company.
For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 1 800 309 0505.
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