Social media and email are no longer mutually exclusive channels. With consumer empowerment shaping the online marketing landscape, the canny marketer is integrating email marketing with social media to expand the reach and power of their campaigns. During this presentation, Epsilon's Hayden Saunders will demonstrate social media’s relationship with email and show how email strategies can be developed to take advantage of the new social media age.
See full webinar http://www.epsilon.com/emea/Resource%20Centre/Upcoming%20Events/Making_Social_Media_Relevant_to_Email_Webinar/p786-l3
6. Time spent: Google vs. Facebook Google Facebook Source: Alexa.com & Compete.com (March 2010)
7. Search Spend vs. Social Media Spend in the UK £115 £2,750 £3,086 £175 Source: Econsultancy.com & eMarketer.com
8.
9. How is social media currently being used? Increased brand awareness was seen as major benefit of social media by 73% of companies [ Source: Econsultancy/bigmouthmedia Social Media and Online PR Report, November 2009] 64% of companies are planning to increase their budget for on-site social media (such as blogs or ratings and reviews). [Source: Econsultancy/ExactTarget Marketing Budgets 2010, February 2010] Two-thirds of marketers are planning to increase investment in social media even though less than one-fifth can effectively measure ROI. [Source: Econsultancy/ExactTarget Marketing Budgets 2010, February 2010] SMEs are embracing social media more quickly. Of the smaller ompanies (those with a turnover of less than £1 million), 46% say that the company view is that social media ―provides tremendous opportunities. [Source: Econsultancy/bigmouthmedia Social Media and Online PR Report, November 2009] MARKETERS RECOGNISE THE OPPORTUNITY OF SOCIAL MEDIA BUT HOW DO WE BRIDGE THE GAP BETWEEN UNDERSTANDING & LEVERAGING THE OPPORTUNITY?
10. Captures new prospects and rich profile information Drives traffic & subscriptions Encourages sharing Sales Conversions
11.
12.
13.
14.
15.
16.
17.
18.
19.
20. Social media data enrichment EmailAddress Name EarliestActivityDate Most Recent Activity Date TotalCommercialSites Jobs Gender Colleges TotalNumberOfFriends TotalSocialNetworks TotalSites Age Location Social website membership (which sites) Profile addresses
![Today’s presenter: ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)