4. The simplest way to share and communicate with
the people who matter right now
5. 2006: founded Tuenti, 4 employees
2007
#1 social network in Spain by traffic
reached 300k users by end of year
first press mention
2009
launched mobile platform
100 employees
2010
start development of MVNO platform (end of year)
Telefonica investment
launched multi-platform mobile apps
2012
commercial launch of MVNO
re-focus Tuenti as integrated social comms platform
internationalization of mobile apps
2013
15 million social network users
150k MVNO customers
Building out unique value proposition of integrated social comms
150,000
MVNO Subscribers
History
10. Cross-functional Product teams
• own a feature set across all clients
• include engineers (iOS, android, php, web), product managers, designers
• empowered to iterate
11. Core Platform teams
• own shared bits of their client
• are the “experts”: review code from product teams, define architecture
• implement release process
14. • Tuenti App usage (VoIP, Messaging, Social) bundled into tariffs
• on pre-pay, includes 30 days after zero balance
Integrated Apps into Telco Proposition