The document discusses how information sharing and creation has changed, from a past where producers created value by controlling information to a present where networks create value through participation and continual improvement. It notes barriers to collaboration like not inventing ideas in-house and hoarding information, and solutions like structured processes to facilitate sharing across organizational boundaries. The document provides an overview of concepts like the participation ladder, patterns for Web 2.0 applications, social network analysis tools, and challenges and solutions for effective cross-unit collaboration.
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Virksomhet 2.0 i praksis
1. Virksomhet 2.0 i praksis
Fredrik Matheson
23. september 2009
Side 1
2. Måten vi skaper og bruker informasjon har forandret seg helt
Side 2
Dengang da
Vi er publikum
“Ferdig” er bra
Publisering er formelt
Redaktører filtrerer innhold for oss
Lav endringstakt
Begrenset båndbredde
Inngangsbarrierene er høye
Alt nytt og ugjort
Det skjer på andres premisser
= Produsenten skaper verdi
Nå i dag
Vi er deltakere og medskapere
Kontinuerlig forbedring er bra
Publisering er personlig
Vi må filtrere innholdet selv
Kontinuerlige revideringer
Information overload
Inngangsbarrierene finnes knapt
Vi står på kjempenes skuldre
Det skjer på våre premisser
= Nettverket skaper verdi
→
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3. Bryce Glass’ Flickr overview
Side 3
Kilde: http://www.flickr.com/photos/bryce/58299511/
8. McKinsey: Most important practices
Kilde: http://www.mckinseyquarterly.com/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432
9. McKinsey: a mix of technologies
Kilde: http://www.mckinseyquarterly.com/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432
13. O’reilly’s åtte mønstre for Web 2.0
Harnessing collective intelligence
Create an architecture of participation that uses network effects and
algorithms to produce software that gets better the more people use it.
Data is the next “Intel inside”
Use unique, hard-to-recreate data sources to become the “Intel Inside”
for this era in which data has become as important as function.
Innovation in assembly
Build platforms to foster innovation in assembly, where remixing of data
and services creates new opportunities and markets.
Kilde: http://radar.oreilly.com/research/web2-report.html
14. O’reilly’s åtte mønstre for Web 2.0, forts.
Rich user experiences
Go beyond traditional web-page metaphors to deliver rich user
experiences combining the best of desktop and online software.
Software above the level of a single device
Create software that spans Internet-connected devices and builds on the
growing pervasiveness of online experience.
Perpetual Beta
Move away from old models of software development and adoption in
favor of online, continuously updated, software as a service (SaaS)
models.
Kilde: http://radar.oreilly.com/research/web2-report.html
15. O’reilly’s åtte mønstre for Web 2.0, forts.
Leveraging the long tail
Capture niche markets profitably through the low-cost economics and
broad reach enabled by the Internet.
Lightweight models and cost-effective scalability
Use lightweight business- and software-development models to build
products and businesses quickly and cost-effectively.
Kilde: http://radar.oreilly.com/research/web2-report.html
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Side 46
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55. Les denne boken!
Side 55
Blurb: In "Collaboration", author Morten
Hansen takes aim at what many leaders
inherently know: in today's competitive
environment, companywide collaboration is an
imperative for successful strategy execution, yet
the sought-after synergies are rarely, if ever,
realized.
In fact, most cross-unit collaborative efforts end
up wasting time, money, and resources. How
can managers avoid the costly traps of
collaboration and instead start getting the
results they need?
In this book, Hansen shows managers how to
get collaboration right through 'disciplined
collaboration'.
Based on the author's long-running research,
in-depth case studies, and company interviews,
"Collaboration" delivers practical advice and
tools to help your organization collaborate for
real results.
http://amazon.com/o/ASIN/1422115151