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Delivered by Eric Schwartzman as a keynote at the Entrust Sales Conference at the Fairmont Hotel in San Francisco on Sunday, Feb. 26, 2012. http://www.ericschwartzman.com
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Understand the fundamentals of the use of social media for retail sales, marketing and customer service in this briefing on the different functions, features and benefits of digital communications for business. Attendees will learn: • How other grocery chains are using social media • Formulas for improving existing business processes • Crisis prevention and risk management strategies • Role of keyword and search engine optimization Join us for this fast-paced session and learn why social media has become a mainstream communications channel for Millennials and Boomers.
DeCA Tier One Training for Senior Leadership
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Join top-rated emerging technologies instructor Eric Schwartzman for this two-day interactive session, and receive the latest tip and tricks to help you raise your social media management skills to the next level. Bring along your laptop, and prepare to update your digital communications and improve your social marketing engagement rates. You’ll also learn how to: Sell the value of social media to anyone. Improve the search visibility of your content. Perform applied social marketing tasks autonomously. Use free and premium social monitoring platforms. Prevent a social media crisis. Publish on Wordpress, iTunes and SoundCloud. Share via mobile on Instagram, Vine and Ustream. This is an advanced-skills course designed for management-level practitioners who oversee their organization’s social media communications, as well as individuals who are responsible for implementing social media communications.
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http://www.complysocially.com/ Social media training business case. Classroom, self-paced and webinar options. Social media policy development. Custom training.
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Prsa fairbanks
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IQMS Networking Day
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Delivered by Eric Schwartzman as a keynote at the Entrust Sales Conference at the Fairmont Hotel in San Francisco on Sunday, Feb. 26, 2012. http://www.ericschwartzman.com
Social Media for B2B Lead Generation
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Eric Schwartzman
Understand the fundamentals of the use of social media for retail sales, marketing and customer service in this briefing on the different functions, features and benefits of digital communications for business. Attendees will learn: • How other grocery chains are using social media • Formulas for improving existing business processes • Crisis prevention and risk management strategies • Role of keyword and search engine optimization Join us for this fast-paced session and learn why social media has become a mainstream communications channel for Millennials and Boomers.
DeCA Tier One Training for Senior Leadership
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Join top-rated emerging technologies instructor Eric Schwartzman for this two-day interactive session, and receive the latest tip and tricks to help you raise your social media management skills to the next level. Bring along your laptop, and prepare to update your digital communications and improve your social marketing engagement rates. You’ll also learn how to: Sell the value of social media to anyone. Improve the search visibility of your content. Perform applied social marketing tasks autonomously. Use free and premium social monitoring platforms. Prevent a social media crisis. Publish on Wordpress, iTunes and SoundCloud. Share via mobile on Instagram, Vine and Ustream. This is an advanced-skills course designed for management-level practitioners who oversee their organization’s social media communications, as well as individuals who are responsible for implementing social media communications.
Social Media Manager's Workshop
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Digital Media Consumption in Latin America and the Caribbean: Opportunities and Risks
Inter-American Investment Corporation Keynote Presentation
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Digital leaders in business outperform their peers in every industry. Businesses that invest in technology enabled customer engagement and internal operations initiatives are, on average 26%, more profitable and enjoy 12% higher market valuations.2 Given the ease with which they enable collaboration, social media has the potential to supercharge customer and employee communications. © www.ericschwartzman.com
Digital Media Usage in the Workplace: Policy Guidance
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Learn the 9 most frequently violated US Rules and Regulations. in this whimsical, simple infographic, designed to improve social media compliance at work. Post this infographic in your office or break room to inform your employees about what is and isn’t considered safe social media use. Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use. © www.ericschwartzman.com Breaking those laws can cost employers hundreds of thousands or even millions of dollars and obliterate brand equity…but most managers don’t even know that they exist. Display this poster at work to improve awareness of how the National Labor Relations Act, Fair Credit Reporting Act, Computer Fraud & Abuse Act, Electronic Communications Privacy Act, HIPAA, Communications Decency Act, Digital Millennium Copyright Act, FINRA Guidance and the FTC Dotcom Disclosure Guidelines govern social media use.
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Quarterly Report of B2B Optimization, B2B Digital Engagement, B2B Lead Generation and B2B Mobile Marketing Projects Underway.
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US Dept of State - COP Climate Conference
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Using the Office of Inspections Review of the Use of Social Media by the Department of State as a guide, this presentation lays out the business case for making the agency's websites social by design.
Socializing State Dept. Websites
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Eric Schwartzman (http://ericschwartzman.com) delivers a session on the ROI of B2B Social Media at the PRSA International Conference in Orlando on Oct. 17, 2011
ROI of B2B Social Media
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Letter from United States Marine Corps
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Letter from Thomas Miller, Deputy Chief of Mission
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Norad letter
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LISTEN at http://ontherecordpodcast.com/blogstats
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SCE Social Media Training
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Winning resources and buy-in for social marketing initiatives from managers and clients who don't understand it can be challenging. Get an operational framework for building the business case for selling social marketing to disengaged decision makers. Live webinar on July 26 2 PM ET / 11 AM PT for presented by Social Media Today.
10 Steps to Selling Social Media to Disengaged Managers and Clients
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Eric Schwartzman, author of “Social Marketing to the Business Customer” presents at the Avaya Virtual Partner Forum
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B2B Social Media Workshop - Los Angeles
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Conducted by Eric Schwartzman (@ericschwartzman) B-to-B SOCIAL MEDIA BOOT CAMP - Hey b-to-b event marketers, we’re created a boot camp just for you (See? That’s love.) B-to-B brands are applying social media to connect with customers, channel partners and suppliers. Eric Schwartzman, bestselling author of “Social Marketing to the Business Customer,” shows you how they’re doing it and how you can, too. Learn how to use blogs, podcasts and social networks to build your b-to-b brand and business. B-to-b event marketing attendees will learn: How to build a social media blueprint How to leverage social media networks and blogs How to monitor and measure social media What new trends you need to be aware of right now Pitfalls to avoid and tips for success
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With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be. In this session, you'll learn how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines and take advantage of the latest social search category.
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Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
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Digital leaders in business outperform their peers in every industry. Businesses that invest in technology enabled customer engagement and internal operations initiatives are, on average 26%, more profitable and enjoy 12% higher market valuations.2 Given the ease with which they enable collaboration, social media has the potential to supercharge customer and employee communications. © www.ericschwartzman.com
Digital Media Usage in the Workplace: Policy Guidance
Digital Media Usage in the Workplace: Policy Guidance
Eric Schwartzman
Learn the 9 most frequently violated US Rules and Regulations. in this whimsical, simple infographic, designed to improve social media compliance at work. Post this infographic in your office or break room to inform your employees about what is and isn’t considered safe social media use. Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use. © www.ericschwartzman.com Breaking those laws can cost employers hundreds of thousands or even millions of dollars and obliterate brand equity…but most managers don’t even know that they exist. Display this poster at work to improve awareness of how the National Labor Relations Act, Fair Credit Reporting Act, Computer Fraud & Abuse Act, Electronic Communications Privacy Act, HIPAA, Communications Decency Act, Digital Millennium Copyright Act, FINRA Guidance and the FTC Dotcom Disclosure Guidelines govern social media use.
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Quarterly Report of B2B Optimization, B2B Digital Engagement, B2B Lead Generation and B2B Mobile Marketing Projects Underway.
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US Dept of State - COP Climate Conference
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Using the Office of Inspections Review of the Use of Social Media by the Department of State as a guide, this presentation lays out the business case for making the agency's websites social by design.
Socializing State Dept. Websites
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Eric Schwartzman (http://ericschwartzman.com) delivers a session on the ROI of B2B Social Media at the PRSA International Conference in Orlando on Oct. 17, 2011
ROI of B2B Social Media
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Letter from United States Marine Corps
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Letter from Thomas Miller, Deputy Chief of Mission
Letter from Thomas Miller, Deputy Chief of Mission
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Norad letter
Norad letter
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LISTEN at http://ontherecordpodcast.com/blogstats
Technorati Blogging Stats Preview
Technorati Blogging Stats Preview
Eric Schwartzman
(ROSEMEAD) Friday, Aug. 12, 2011
SCE Social Media Training
SCE Social Media Training
Eric Schwartzman
Winning resources and buy-in for social marketing initiatives from managers and clients who don't understand it can be challenging. Get an operational framework for building the business case for selling social marketing to disengaged decision makers. Live webinar on July 26 2 PM ET / 11 AM PT for presented by Social Media Today.
10 Steps to Selling Social Media to Disengaged Managers and Clients
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Eric Schwartzman
Eric Schwartzman, author of “Social Marketing to the Business Customer” presents at the Avaya Virtual Partner Forum
B2B Social Marketing: Driving Demand and Awareness with Social Media
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Eric Schwartzman
Excerpt from the http://www.socialmediabootcamp.com delivered at the Online Marketing Summit in Los Angeles on June 15, 2011.
Selling Social Media
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Eric Schwartzman
June 13, 2011
B2B Social Media Workshop - Los Angeles
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Conducted by Eric Schwartzman (@ericschwartzman) B-to-B SOCIAL MEDIA BOOT CAMP - Hey b-to-b event marketers, we’re created a boot camp just for you (See? That’s love.) B-to-B brands are applying social media to connect with customers, channel partners and suppliers. Eric Schwartzman, bestselling author of “Social Marketing to the Business Customer,” shows you how they’re doing it and how you can, too. Learn how to use blogs, podcasts and social networks to build your b-to-b brand and business. B-to-b event marketing attendees will learn: How to build a social media blueprint How to leverage social media networks and blogs How to monitor and measure social media What new trends you need to be aware of right now Pitfalls to avoid and tips for success
2011 Event Marketing Summit B2B Social Media Workshop
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Eric Schwartzman
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be. In this session, you'll learn how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines and take advantage of the latest social search category.
Social Marketing to the Business Customer: It's Time to Get Serious About B2B
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Eric Schwartzman
Developing a Social Media Policy
Developing a Social Media Policy
Eric Schwartzman
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
Social Media for Plastics Executives
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Digital Media Usage in the Workplace: Policy Guidance
Digital Media Usage in the Workplace: Policy Guidance
Social Media Compliance
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Center for Digital Innovation Q3 Report
Center for Digital Innovation Q3 Report
Center for Digital Innovation
Center for Digital Innovation
US Dept of State - COP Climate Conference
US Dept of State - COP Climate Conference
Socializing State Dept. Websites
Socializing State Dept. Websites
ROI of B2B Social Media
ROI of B2B Social Media
Letter from United States Marine Corps
Letter from United States Marine Corps
Letter from Thomas Miller, Deputy Chief of Mission
Letter from Thomas Miller, Deputy Chief of Mission
Norad letter
Norad letter
Technorati Blogging Stats Preview
Technorati Blogging Stats Preview
SCE Social Media Training
SCE Social Media Training
10 Steps to Selling Social Media to Disengaged Managers and Clients
10 Steps to Selling Social Media to Disengaged Managers and Clients
B2B Social Marketing: Driving Demand and Awareness with Social Media
B2B Social Marketing: Driving Demand and Awareness with Social Media
Selling Social Media
Selling Social Media
B2B Social Media Workshop - Los Angeles
B2B Social Media Workshop - Los Angeles
2011 Event Marketing Summit B2B Social Media Workshop
2011 Event Marketing Summit B2B Social Media Workshop
Social Marketing to the Business Customer: It's Time to Get Serious About B2B
Social Marketing to the Business Customer: It's Time to Get Serious About B2B
Developing a Social Media Policy
Developing a Social Media Policy
Social Media for Plastics Executives
Social Media for Plastics Executives
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