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15 Tips For Using LinkedIn to Build Your Online Portfolio
1. Include a picture of you on your profile.

• Not you and your
  significant other, you
  with friends, or you
  with your dog.

• Your picture should be
  recent, professional
  looking (you in front of
  a clean background
  works, no need to go
  crazy here), and convey
  to employers that you
  take personal branding
  seriously.

• Remember, this is not a
  traditional resume,
  where adding a picture
  often loses you the job.
  Your connections on
  LinkedIn want to know
  that you're a real
  person.
2. Create a searchable heading using keywords related
to your potential career interests.
 Saying that you are a "Student Assistant at (Your School
  Here)" may be true, but it will not translate to profile views.

 Try incorporating some of your skills or the industry you
  want to be working in into your profile heading. When
  employers, recruiters, and industry professionals search for
  those keywords, you are much more likely to show up in
  their search results.

 For example, my heading currently says "Open to
  Opportunities in Educational Technology & Learning |
  Instructional Design | Training & Development". Using the
  dividers in between subjects or skills makes it easier to
  read.
3. Change your personal profile link to
           www.linkedin.com/in/yourname.

 This little trick makes your profile more professional and
  searchable.

 Wouldn't you rather give someone a personal link than one
  that ends in /pubufhwfrh28ty9h4q932f?

 You can even list your link on your resume, since it will be
  clean and includes your name.

 To make this switch, just go to the "edit your profile" page
  and look under your contact info. Click edit next to the
  profile link to change it to a custom URL.
4. Write a summary that describes what you're good at
              and what you want to do.



   The more detail you give, the better
 people will know what it is you're good
at and can help them with. I also use this
section to highlight my specialties, again
using the vertical dividers to make them
              easy to read.
5. Give an accurate and complete description of your
                    work history.

 Include any past work experience that
 makes you look good, just like you
 would on your resume.

 Keep descriptions succinct, but feel
 free to write a little more than you
 would on your resume.
6. List your education if you did well in school, and
          include any independent coursework.
 It can't hurt to say that you have a college degree, and
  you never know who might contact you because they
  want to work with someone who went to the same
  school they did.

 Have you taught yourself a new skill online or
  elsewhere?
  1.   List it on your profile.
  2.   It shows you are self-motivated and open to learning
       new things.
  3.   That new skill could also lead to potential job
       opportunities.
7. List skills in the skill section so they can be endorsed
                    by your connections.



   If you do something well, and
  someone else knows it, you look
 more credible when they can vouch
 for your work. Return the favor by
   endorsing the skills of others.
8. Include past projects on your profile so people have
          immediate access to what you can accomplish and have
                                accomplished.
 Put up anything you are proud of!


 List:
   1.      your blog,
   2.      a website you built,
   3.      a research paper you wrote for class,
   4.      an informative YouTube video you created,
   5.      a great looking PowerPoint,
   6.      or whatever else you've created.

 An easy way to do this is to generate direct links by uploading the project to Google
  Drive. Just remember to change the viewing settings to public once you upload you
  project to Drive.

 If it's a blog or video that's already on the internet, include the link on LinkedIn.
9. Make it easy for people to contact you.

 Make sure you include your:
  1. email address,
  2. website URL,
  3. or whatever channel you use to create correspondence


under the "Advice for contacting" section.

 If the only way people can contact you is through
 LinkedIn as one of your connections, you are severely
 limiting the potential for growing your network.
10. Have at least 50 connections, and don't stop there.
 This does not mean asking to connect with anyone and everyone. It's
  not Facebook.

 Tailor your requests to people who can help you advance in your career
  and in life. Connecting with people from school is fine, but reach out
  to professionals in your desired industry or people you know can give
  you advice.

 When trying to connect with people you don't know, always customize
  your request. Mention an article of theirs you've read, or a video you
  saw, and if you need an email address (LinkedIn does not condone
  requesting to connect with people you don't know),
   1.   Google the person's name,
   2.   find their website,
   3.   and look for their contact info.

 A little research goes a long way.
11. Obtain recommendations from connections who
      know you well and have seen your work.

 Recommendations are instant validations of your work,
  and they should not be ignored.

 There are two ways to go about getting them.

  1.   Either send a recommendation request and hope they
       respond, or

  2.   Write one about them so they are more likely to return the
       favor. You'd be surprised how many people will write a great
       recommendation for you if you give them a reason to.
12. Read articles, participate in group discussions, and
       follow companies you're interested in.


 Get your name out into the world by commenting
  on things you care about. You never know who
  might see it and want to speak to you.

 When a company goes to research your profile and
  they see their company logo on your "following"
 list, they'll know you're staying up to date with
 what they're working on.
13. Post useful status updates that correlate with your
                  goals and interests.

 Did you find an article particularly helpful or
  inspiring?

 Share it with LinkedIn, and people might just generate
  new leads for where you can learn more.

 This practice also shows you are willing to share your
  knowledge with others, which is a great quality to
  have.
14. If you have a blog, use an automatic delivery
      service to share your posts with LinkedIn.


 By posting your new content, you invite
 people to look at what you're passionate
 about and can increase your following with
 no added effort.

 If you have a niche that's related to your
 career goals, this is even more helpful for
 branding yourself.
15. Once your profile is complete, take advantage of
               the organizing feature.
 Use the little up and down arrows within each section
 to organize your LinkedIn profile in a way that best
 represents you.

 Think about what aspect of your life is most impressive
 and put it toward the top.

 Even people who scan will see your greatest
 accomplishments listed first, whether that's your
 summary, skills, projects, or recommendations.
Having a complete, focused LinkedIn profile is key to
          using it as your online portfolio.

By taking the time to make sure you're representing
the best version of you, you're showing others that
  you can successfully create a personal brand for
                      yourself.

 Allow people to find your LinkedIn profile through
your resume, Facebook profile or page, business card,
     and website, and you will be on your way to
            achieving your career goals.
For more content, head on over to http://www.starrconvictions.com.

 Be sure to sign up for email updates and Like the Starr Convictions
  Facebook page so you can stay up to date with all my latest posts!

              Contact Me: http://www.ericastarr.info

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15 Tips For Using LinkedIn to Build Your Online Portfolio

  • 2. 1. Include a picture of you on your profile. • Not you and your significant other, you with friends, or you with your dog. • Your picture should be recent, professional looking (you in front of a clean background works, no need to go crazy here), and convey to employers that you take personal branding seriously. • Remember, this is not a traditional resume, where adding a picture often loses you the job. Your connections on LinkedIn want to know that you're a real person.
  • 3. 2. Create a searchable heading using keywords related to your potential career interests.  Saying that you are a "Student Assistant at (Your School Here)" may be true, but it will not translate to profile views.  Try incorporating some of your skills or the industry you want to be working in into your profile heading. When employers, recruiters, and industry professionals search for those keywords, you are much more likely to show up in their search results.  For example, my heading currently says "Open to Opportunities in Educational Technology & Learning | Instructional Design | Training & Development". Using the dividers in between subjects or skills makes it easier to read.
  • 4. 3. Change your personal profile link to www.linkedin.com/in/yourname.  This little trick makes your profile more professional and searchable.  Wouldn't you rather give someone a personal link than one that ends in /pubufhwfrh28ty9h4q932f?  You can even list your link on your resume, since it will be clean and includes your name.  To make this switch, just go to the "edit your profile" page and look under your contact info. Click edit next to the profile link to change it to a custom URL.
  • 5. 4. Write a summary that describes what you're good at and what you want to do. The more detail you give, the better people will know what it is you're good at and can help them with. I also use this section to highlight my specialties, again using the vertical dividers to make them easy to read.
  • 6. 5. Give an accurate and complete description of your work history.  Include any past work experience that makes you look good, just like you would on your resume.  Keep descriptions succinct, but feel free to write a little more than you would on your resume.
  • 7. 6. List your education if you did well in school, and include any independent coursework.  It can't hurt to say that you have a college degree, and you never know who might contact you because they want to work with someone who went to the same school they did.  Have you taught yourself a new skill online or elsewhere? 1. List it on your profile. 2. It shows you are self-motivated and open to learning new things. 3. That new skill could also lead to potential job opportunities.
  • 8. 7. List skills in the skill section so they can be endorsed by your connections. If you do something well, and someone else knows it, you look more credible when they can vouch for your work. Return the favor by endorsing the skills of others.
  • 9. 8. Include past projects on your profile so people have immediate access to what you can accomplish and have accomplished.  Put up anything you are proud of!  List: 1. your blog, 2. a website you built, 3. a research paper you wrote for class, 4. an informative YouTube video you created, 5. a great looking PowerPoint, 6. or whatever else you've created.  An easy way to do this is to generate direct links by uploading the project to Google Drive. Just remember to change the viewing settings to public once you upload you project to Drive.  If it's a blog or video that's already on the internet, include the link on LinkedIn.
  • 10. 9. Make it easy for people to contact you.  Make sure you include your: 1. email address, 2. website URL, 3. or whatever channel you use to create correspondence under the "Advice for contacting" section.  If the only way people can contact you is through LinkedIn as one of your connections, you are severely limiting the potential for growing your network.
  • 11. 10. Have at least 50 connections, and don't stop there.  This does not mean asking to connect with anyone and everyone. It's not Facebook.  Tailor your requests to people who can help you advance in your career and in life. Connecting with people from school is fine, but reach out to professionals in your desired industry or people you know can give you advice.  When trying to connect with people you don't know, always customize your request. Mention an article of theirs you've read, or a video you saw, and if you need an email address (LinkedIn does not condone requesting to connect with people you don't know), 1. Google the person's name, 2. find their website, 3. and look for their contact info.  A little research goes a long way.
  • 12. 11. Obtain recommendations from connections who know you well and have seen your work.  Recommendations are instant validations of your work, and they should not be ignored.  There are two ways to go about getting them. 1. Either send a recommendation request and hope they respond, or 2. Write one about them so they are more likely to return the favor. You'd be surprised how many people will write a great recommendation for you if you give them a reason to.
  • 13. 12. Read articles, participate in group discussions, and follow companies you're interested in.  Get your name out into the world by commenting on things you care about. You never know who might see it and want to speak to you.  When a company goes to research your profile and they see their company logo on your "following" list, they'll know you're staying up to date with what they're working on.
  • 14. 13. Post useful status updates that correlate with your goals and interests.  Did you find an article particularly helpful or inspiring?  Share it with LinkedIn, and people might just generate new leads for where you can learn more.  This practice also shows you are willing to share your knowledge with others, which is a great quality to have.
  • 15. 14. If you have a blog, use an automatic delivery service to share your posts with LinkedIn.  By posting your new content, you invite people to look at what you're passionate about and can increase your following with no added effort.  If you have a niche that's related to your career goals, this is even more helpful for branding yourself.
  • 16. 15. Once your profile is complete, take advantage of the organizing feature.  Use the little up and down arrows within each section to organize your LinkedIn profile in a way that best represents you.  Think about what aspect of your life is most impressive and put it toward the top.  Even people who scan will see your greatest accomplishments listed first, whether that's your summary, skills, projects, or recommendations.
  • 17. Having a complete, focused LinkedIn profile is key to using it as your online portfolio. By taking the time to make sure you're representing the best version of you, you're showing others that you can successfully create a personal brand for yourself. Allow people to find your LinkedIn profile through your resume, Facebook profile or page, business card, and website, and you will be on your way to achieving your career goals.
  • 18. For more content, head on over to http://www.starrconvictions.com. Be sure to sign up for email updates and Like the Starr Convictions Facebook page so you can stay up to date with all my latest posts! Contact Me: http://www.ericastarr.info