The performance of streaming

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What happens when we access sound and video from the cloud instead of drives? And how can networks make the ever-growing number of streams run smoothly? With more than 9 billion mobile devices globally and a 10-fold increase in mobile data traffic expected by the end of 2019, the demands on mobile networks are changing, and nowhere more so than in the field of streaming. http://www.ericsson.com/real-performance/maximizing-the-streaming-experience

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The performance of streaming

1. The Application The User Experience the real entertainment revolution starts now 32% 50% growth of songs streamed in the US in 2013. Products Subscription Business Models SERVICES Spontaneous User Behaviors 1/3 of streamed mobile data in 2019 will be video. Files Social & Intelligent Apps mobile streaming enables premium services across industries Premium subscription plans have immerged in music, verticals and video industries which has been enabled though mobile streaming. of traffic during 2012 Olympics went to mobile. Subscribe, play, share and discover. Anytime, anywhere and on any device. Streaming is creating a whole new media landscape. Car manufacturers are now bundling connectivity and streaming in their services. Most music streaming services have subscriptions with access to mobile music streaming. For consumers mobile viewing that is more convenient is something worth paying for. 49% of participants cited “more convenient” as their top reason for viewing video on a mobile device. The Performance of STREAMING smart networks help take control over streaming #REALPERFORMANCE three key business models for operators Tools needed to step into the streaming value chain: Intelligence in networks enables differentiating streaming offerings. Switch dynamically to broadcast when many customers watch same live feed. Connect services with mobile users Best experience for better ARPU / churn Deliver a seamless multi-screen experience across all platforms and devices. Retailing entertainment services bundled with high quality connectivity and performance. Offering subscribers the best experience & offering to gain loyalty and monthly spend. Ensure streaming coverage and capacity everywhere. PGW Access Make multi-screen work flawlessly Network integrated CDNs enables optimization and efficiency. Metro Core Global CDN’s The Networks Origin Frontrunning operators revenue growth Ericsson provides E2E solutions enabling value adding streaming services. 100% 2005 2006 www.ericsson.com/real-performance 2008 2007 2009 2010 2011 2012 Peer Group’s revenue growth The Business Visionary investing in a smart and superior performing network increases revenue growth.

The performance of streaming

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The performance of streaming