The impact of the internet on our daily lives is the biggest technological innovation of the last decade. It has re-shaped our planet, our lives and global industries – including TV and Media.

1. The impact of the internet on our daily lives is the biggest technological
innovation of the last decade. It has re-shaped our planet, our lives and
global industries – including TV and Media. Recent years have seen
global broadband IP capacity enable the explosion in video- enabled
connected devices. The IP era of TV is enabling richer and broader TV
experiences that is transforming consumer behavior and enabling new
industry players.
The path to 2020 and beyond is clear – the need for more speed, more
capacity and more immediacy will re-define delivery networks, spec-
trum allocation and business models.
Consumers will embrace the experience of discovery, recommendation
and consumption that only IP can provide across all their devices. The
IP Imperative Game Changer highlights just how critical IP networks will
become to the entire media value chain, but especially in the delivery
and consumption of TV content by 2020.
Game Changer 2: The IP Imperative
Is your video strategy ready to meet this IP Imperative?
with video predicted to be
50% of all this traffic.
The impact of IP technology, networks
and connected devices will drive
the greatest transformation of TV ever seen.
IP networks and connected devices are driving a
radical shift across the entire TV landscape.
Global mobile data traffic is expected
to grow over 10x by 2020…
More than 90%of the
world’s population will have access
to mobile broadband by 2020
In 2020, there are expected to be 15 billion
video-enabled connected devices globally.
15 billion
The impact of the internet
has changed the way we…
And, in advanced markets, 50%of content watched is on-demand and time-shifted.
2013
2020
TV & MEDIA
50%
See our 2020 Vision of Media - Ericsson.com/televisionary/media-vision-2020
Entertainment is at the
center of this change