http://www.ericsson.com/unplug/growth/ How operators turn data growth into profitable revenue growth. Over the past year, we’ve talked to customers all over the world about our UNPLUG! Logics – smart ways of creating mobile broadband value that are inspired by models from other industries. We started UNPLUG! by discussing business before moving onto technology – and we’ve had a great response. Now it’s time for the third phase of the campaign – it’s time to focus on growth.

1. growth codes
“How operators turn data growth into
profitable revenue growth”

2. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 2
Broadband CloudMobility
Mobile broadband is
the cornerstone of
the networked society

3. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 3
Double-Digit
Revenue
Growth
Driven by
Mobile
Broadband
>40% data revenues
excl. SMS
With
Leading
Profitability
MBB “Frontrunners”
Evaluated and identified based on 3 key parameters:

4. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 4
We have identified a
group of Frontrunners

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Innovating
new revenues
Connectivity as
a Differentiator
Connectivity as
a Commodity
Market &
Tech Synergies
Market &
Tech Silos
Maximizing
old revenues
Problem
focused
Opportunity
focused
Frontrunners Rethink
mobile broadband
Shift of
mindset

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behaviors that shape
the future of telecom

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Lead by Superior
Network Performance
Lead by Innovative
Marketing & Offering
Frontrunners
have a dual focus
And follow six
“Growth codes”…

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“Streetwise Metrics”
Experience-centric KPI:s
“Co-Partnering”
Visionary Collaboration
“Unboxing”
Redefine Subscription
“Show Casing”
Quality-led Marketing
“Ecosystematic”
Open-ended Innovation
“Gap Minding”
Visionary Investing
Lead by superior
network performance
Lead by innovative
Marketing & Offering
6 growth codes

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It’s Time for growth
Let’s explore your codes!

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