Presentation by Bala Thekkedath, Director of Product Marketing, Ericsson

1. Bala Thekkedath Director of Product Marketing @balathekkedath
network
Service
business
Transformation
With
service provider sdn, nfv and cloud

2. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 2 (23)
1. What is on the consumer’s mind
2. How does that change what the networks need to do
3. How do we enable that

3. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 3 (23)
What do the customers of the
network want …
The
Network
Performance
Personalization
Consumers &
Enterprises
Experience
Assurance
Avenues for
Innovation
Application
Ecosystem

4. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 4 (23)
The network enabled app

5. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 5 (23)
It changes what is on the
network operator’s mind…
EFFICIENCY
AGILITY
INNOVATION

6. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 6 (23)
SDN enabled NFV & Cloud
infrastructure
Virtualizing
Network
Functions
Scaling Network
Functions to the
Cloud for Optimal
Deployment
SDN for Cross Domain
Control, Orchestration &
Management
NFV CLOUD SDN
Virtualize Scale Control

7. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 7 (23)
Service provider sdn, NFV & Cloud
How the network evolves
VNFVNFVNF
Relocation with preserved identity
VNF
+
Virtual Networking
Virtualization & Abstraction
SDN Controller
Cross-Domain Orchestration, OSS/BSS
APIs, Exposable Services & Assets, Analytics
Product / Service
Management
CRM & CEM Charging & Billing
Integrated Network Control
Cloud Management
Access
Mgmt & Control
IP & Transport
Mgmt & Control
Service
Mgmt & Control
Policy
Control
Network
Data Center

8. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 8 (23)
create highly personalized
network slices
Network Slices
Real time cloud
Network Slices – The best thing since sliced bread !

9. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 9 (23)
It is going to take time …

10. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 10 (23)
Virtualizing the network functions
Immediate Values
› TTM for new services
› Elasticity and scalability
› Improve operational efficiency
Media
Distribution
Network
Gateways
Home
Appliance
OSS and
BSS
Edge
Routers
Core
Routers
Control
Plane
Access
Virtualization – challenge versus value
High LowChallenge
Value
High

11. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 11 (23)
But NFV is more than Virtualizing
,Resiliency
Network Stability
Service Continuity
Elasticity
Portability & Interoperability
Management & Orchestration
Migration & co-existence current technology
Automation
Performance
Energy Efficiency
It is about infrastructure meeting
changing demands
More to it than meets
the eye !
› Open and horizontalized system
with maintained Telco
performance
› Integrity and Security
› Migration from existing
environment

12. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 12 (23)
Forwarding Forwarding
SDN, NFV & Cloud
SDN
Cloud
SDN
CTL
SDN
CTL
SDN
CTL
Control
NFV
Control
Forwarding
VNF
Managers
VNF
Managers
VNF
Managers
Cloud
Orch.
Cloud
Orch.
Cloud
Orch.
NFV turns the SDN Controller – Cloud Manager relationship on its head !

13. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 13 (23)
Forwarding
Cloud, SDN & NFV
In a wide area context
SDN
CTL
SDN
CTL
SDN
CTL
Control
NFV
Control
Forwarding
VNF
Managers
VNF
Managers
VNF
Managers
Cloud
Orch.
Cloud
Orch.
Cloud
Orch.
Control
Forwarding
OSS
NMS/EMS
OSS
NMS/EMS
OSS
NMS/EMS
PolicyPolicyPolicy
Cross Domain Service Orchestration
Service Catalogue, BSS
interface,Subscriptions,
near real time ~minute
Service trigger, dynamic
connectivity, service scaling,
real time: ~second
East/West signaling, Forwarding
state control.
High transaction rate & sub
second domain

14. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 15 (23)
Engineering the transformation
Drivers
81% Creating new
services quickly
71% Optimizing the
network in real time
67% Simplified
provisioning
Barriers
62% Knowledgeable
engineers
62% Unclear cost
benefits
57% Immature
technologies
Source: Infonetics Worldwide Survey of Operators, representing 50 percent of telecom capex and revenue
How do we boost How do we mitigate

15. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 16 (23)
Use Cases Portfolio
just the beginning…
New
Capabilities
New Operational
Tools

16. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 17 (23)
Business Cases Portfolio
just the beginning…

17. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 18 (23)
Planning
Transformation Solution ManagementDiscover , Document , DesignDiscover , Document , Design
Process &
Organization
SDN/NFV
Network
Application
Enablement &
Orchestration
Consulting, Strategy, System Integration
Network & IT
Infrastructure
How do we execute the
transformation

18. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 19 (23)
SDN is a “Means to a higher end”
Time
Service
Provider
SDN
Contributiontosleeplessnights
NFV

19. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 20 (23)
It takes three to tango ..
NFV
SDN
CLOUD network
Service
business
Transformation

20. Bala Thekkedath
Balamurali.thekkedath@ericsson.com
@balathekkedath
Ericsson
THANK YOU

21. © Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 22 (23)