1. Service provider sdn
- New business opportunities
Jan Häglund
Vice President, Head of Product Area IP & Broadband

2. Change Drivers
Innovation
“Providing cloud services to enterprise”
Senior VP of Technology
Speed
“Bring products to market much quicker”
Executive Director
Efficiency
“Radically simplified network”
CTO
Public | © Ericsson AB 2013 | 2013-10-20 | Page 2

3. A new PARADIGM
Operator IT
Private Cloud
Operator
Public Cloud
Network
functions
OSS/BSS
Applications
Virtualization
Software Defined Networking
Network
Data Center
Public | © Ericsson AB 2013 | 2013-10-20 | Page 3
Global Services
Telecom
Private Cloud

4. Innovative Service Provider
SDN solutions
Virtual
Home GW
Virtualization of
aggregation
network
Virtual
Data Center
Network
Data Center
RESIDENTIAL
MOBILE
Edge
BUSINESS
Virtual
Enterprise GW
Public | © Ericsson AB 2013 | 2013-10-20 | Page 4
Service Chaining

5. Network Slices
Enterprise
Activity
Access
High Performance
Global Network
Compute, Storage,
Management
Enterprise
Function
Big Data
BYOD
Mobile
Monitoring
Dynamic, secure & separate, cross-domain, activity-specific
Public | © Ericsson AB 2013 | 2013-10-20 | Page 5

6. Join the discussion
#realperformance
Public | © Ericsson AB 2013 | 2013-10-20 | Page 6