TV Game Changer Infographic: The Forever Evolving Customer Experience

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Consumers are rapidly evolving their values and assumptions on the discovery, access, payment and sharing of content-related experiences. Are you ready to satisfy the most media savvy and demanding TV consumer in history?

Données & analyses

8billionmobilebroadbandsubscriptionsand
1.5billionhomeswithdigitaltelevisionwillchange
theexperienceofTV.
in2020…
AreyoureadytosatisfythemostdemandingTVconsumerinhistory?
PERSONALIZATION
Consumersaredemandingashifttorelevanceand
conveniencethattheyperceivevaluein.Itsaboutoffering
themsmartchoicesinintelligentways,thatwillenable
additionalup-selling.
SIMPLIFICATION
Unifiedscreens,ultimateaggregation,smart
recommendationandbestofsocialinteraction.
Inaddition,thesimplerthepaymentmodels,the
greatertheopportunity.
Userstodaydemandbothsimpliﬁcationandpersonalization
65%
feelfrustratedwhentryingto
findsomethingtowatchonTV.
Thiscan driveCordShavingandCutting.
72% 72% ofpeople watchvideoontheirmobiledevices
atleastonceaweek.And42% dothisoutsideof
thehome.
GameChanger:ForeverEvolvingExperience
Consumersarerapidlyevolvingtheirvaluesandassumptionsaroundthe
discovery,access,paymentandexperienceofTVcontent.Thedeﬁnition
of“experience”isbroadeningasthemediaindustrylosesexclusivityin
shapingthistodevicemanufacturers,socialnetworksandappecosys-
tems.
Theconsumerof2020expectsTV,ﬁlmandgamingexperiencestobe
integrated,accessibleandtailoredtotheirinterests,devicesandpersonal
situations.Higherdeﬁnitionvideo,any-screenaccess,andpersonalinter-
activityandrelevancywrapseamlesslyaroundpremiumcontentinaworld
wherevideoconnectswithsocialmedia.Contentownersandbroadcast-
ersmustadaptprogrammingformats,distributionrightsandadvertising
models.TVserviceproviderskeentomaintainaveragerevenueperuser
mustadapttoconsumermustadapttoconsumers’desirestopickacontentmixtosuittheirown
schedules,discovercontentintargetedways,andﬁndeverythingonany-
thing–becomingtheultimateaggregator.
TheForeverEvolvingExperiencerevealstheroadto2020andhowcon-
sumerswilldrivechangeonthetechnologyandbusinessmodelsofthe
mediaindustr

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