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Plus de Ericsson France (20)
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
- 4. Then you use Internet
Half of all
smartphone
owners do this!
Base: Android/iPhone smartphone users, South Europe
Source: Ericsson, 2011
- 6. Always access
Smartphone 75%
non-voice
usage 62%
57%
55%
52%
50% 50% 50%
47% 48%
32%
g g
ed ing in oon ch on on ing ner in bed
b n
n r
I o ut n Lun rno rno en in ven In
m re e te ev D e
M om o
f A ft af ly te
C
Be e Ear La
at
Base: Android/iPhone smartphone users, South Europe
© Ericsson AB 2011 Source: Ericsson, 2011
L
- 7. Always access
Smartphone
non-voice
usage
65% 64%
57% 56%
51% 51% 50% 51%
40%
35%
26%
g g
ed ing in oon ch on on ing ner in bed
b n
n r
I o ut n Lun rno rno en in ven In
m re e te ev D e
M om o
f A ft af ly te
C
Be t e Ear La Base: Android/iPhone smartphone users, USA
© Ericsson AB 2011
La Source: Ericsson, 2011
- 8. Always access – a global trend
Smartphone
100%
non-voice
9 0%
usage Nort h
80%
America
70%
Nort h
an d West
6 0%
Europe
Sout h
50% Europe
4 0% Developed
Asia
3 0%
Australas
2 0%
10%
0%
g g
ed ing in oon ch on on ing ner in bed
b n
n r
I o ut n Lun rno rno en in ven In
m re e te ev D e
M om o
f A ft af ly te
C
Be t e Ear La Base: Android/iPhone smartphone users
© Ericsson AB 2011
La Source: Ericsson, 2011
- 9. Always access leads to flatter
traffic
00 03 06 09 12 15 18 21 24
Smartphone
PC heavy network
heavy network
© Ericsson AB 2011 Source: Ericsson, 2011
- 10. South Europe and USA similar
when commuting
Commuting activity (% of smartphone owners)
GPS
SNS
Instant msg
E-mail USA
SMS South Europe
Games
Internet
Music
-50% 0% 50%
Base: Android/iPhone smartphone users
© Ericsson AB 2011 Source: Ericsson, 2011
- 11. North & South Europe different
when commuting
Commuting activity (% of smartphone owners)
GPS
SNS
Instant msg
North / West
E-mail Europe
SMS South Europe
Games
Internet
Music
-50% 0% 50%
Base: Android/iPhone smartphone users
© Ericsson AB 2011 Source: Ericsson, 2011
- 12. South Europeans – and
Americans – drive more
Commuting methods
USA
Italy
France
Public
transport
Spain
Car
U.K.
Germany
Sweden
0% 50% 100%
Base: Commuters who commute 1 hour or more
© Ericsson AB 2011 Source: Ericsson, 2009
- 13. South Europe and USA similar in
Late afternoon
Late afternoon use (% of smartphone owners)
GPS
SNS
Instant msg
E-mail USA
SMS South Europe
Games
Internet
Music
-40% 0% 40%
Base: Android/iPhone smartphone users
© Ericsson AB 2011 Source: Ericsson, 2011
- 14. North & South Europe different
in Late afternoon
Late afternoon use (% of smartphone owners)
GPS
SNS
Instant msg
North / West
E-mail Europe
SMS South Europe
Games
Internet
Music
-40% 0% 40%
Base: Android/iPhone smartphone users
© Ericsson AB 2011 Source: Ericsson, 2011
- 15. Always access leads to Cloud
dependency
Personalization
Sports/Fitness
Entertainment/games
Calories/weight watching
Specific interests
Social
Social networking
infrastructure
Micro-blogging
E-mail
Societal Public transport/route search
infrastructure Maps and places
News and weather
Shopping
Base: Android/iPhone smartphone users, USA
© Ericsson AB 2011 Source: Ericsson, 2011
- 16. Consumers want devices to be
connected
Portable storage: Access all my files
Camera: Upload photos to social
networking service
MP3 player: Access home music/media
collection
Portable WiFi hub: Connect any WiFi
device to Internet
Car navigator: Better routing using
online traffic info
Game device: Download games/media
from online store
0% 10% 20% 30% 40% 50% 60%
Base: Top three interested in each connectivity service, USA
© Ericsson AB 2011 Source: Ericsson, 2010
- 18. Then you use Internet
Half of all
smartphone
owners do this!
Base: Android/iPhone smartphone users, South Europe
Source: Ericsson, 2011