The document discusses different types of research used in media production including qualitative and quantitative research, primary research methods like surveys and interviews, as well as various data gathering agencies and market research techniques. Specific areas covered include audience research, production research, genre research, company research, marketing strategies, and advertising evaluation.

1. Print Screens of Research

2. Qualitative and Quantitative Research

3. Qualitative Research

4. Quantitative Research

5. Example of Primary Research

6. Data Gathering Agencies Research

7. BARB Research

8. RAJAR Research

9. Self Generated Research

10. Audience Research

11. Audience Research

12. Market Research

13. Production Research

14. Production Research

15. Market Research

16. Market Research

17. Genre Research

18. Genre Research

19. Product Research

20. COE Research

21. COE Research

22. COE Research

23. Production Companies Research

24. Production Companies Research

25. Production Companies Research

26. Production Companies Research

27. Production Companies Research

28. Marketing Research

29. Press Junkets Research

30. Press Junkets Research

31. Trailer Research

32. Advertising Research

33. Advertising Research