2. Abercrombie & Fitch When was it first created? Profile Name: Abercrombie & Fitch Creator: David T.Abercrombie Time of creation: June 4th 1892 Place of creation: Manhattan, New York Erika Louise Tolputt
5. The images they use to represent their business and brand products
6. The outlook of their business and the people they employAbercrombie & Fitch How has it developed? Erika Louise Tolputt
7. The brand meaning originated from Manhattan where the name and branding of Abercrombie and Fitch fired up. ‘Abercrombie’ this meaning the last name of the creator of the brand and his name was David T.Abercrombie who originated from Manhattan, New York where he first created his vision of Abercrombie and Fitch. The second word ‘Fitch’ meaning that this was the original street, Fitch Street, where the first thoughts and initial ideas were conjured from that very street where David Abercrombie habituated. Also David Abercrombie was joined in partnership from their lawyer and regular customer Ezra Fitch. Abercrombie & Fitch What is the brand meaning? Erika Louise Tolputt
10. A&F is not only a national brand but and international brand too, A&F also have branches in Italy and Milan which also have A&F headquarters.
11. A&F now recently has opened an Abercrombie & Fitch headquarters in Tokyo, Japan.Abercrombie & Fitch Are there any interesting facts about the chosen logo? Erika Louise Tolputt
15. American EagleJack Wills: Is the English version of A&F originated in England and slowly expanding their business to become an international clothing business. Hollister: Owned by A&F but also competitive against A&F to motivate employees and keep the motivation high and running to produce an even stronger business. Soul Cal: ‘Soul California’ another American brand to recently hit the top spots of the lead clothing brands and slowly becoming ever so more popular in America as well as England and other countries such as Paris, Milan and Tokyo. American Eagle: An older more rustic version of A&F that was released and published long before Abercrombie & Fitch and therefore are a strong competitor for A&F and their business as American Eagle have experience. Abercrombie & Fitch Compare it to those in the same market? Erika Louise Tolputt
20. Spreads in high end fashion magazines e.g. Vogue and ElleAbercrombie & Fitch What is the brand portfolio? Erika Louise Tolputt
21. The brand markets itself through using the simple method of the four P’s, a efficient business terminology. Abercrombie & Fitch How does the brand market itself? Erika Louise Tolputt
22. The brand A&F only sponsor one brand and that's ‘Hollister’, the reason for this is because Hollister are not only healthy competition they are also owned by A&F so therefore they only sponsor them for a reason but also because they should support their fellow business. Abercrombie & Fitch Does the brand sponsor anyone? Erika Louise Tolputt
27. AmericaThere are hundreds of locations in America as that is where the company and brand originated itself from so therefore in every state there is an A&F store because, especially in America, the store is so well known. The other countries have headquarters for the simple reason that they are some of the top fashion industries in the world and therefore would best promote A&F through just the sheer knowledge of fashion and how well represented these countries are for their fashion. Abercrombie & Fitch Is it a global product? Erika Louise Tolputt
