01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver

1. 30 Minute Marketing Makeover
Alyssa Dver
CEO, Mint Green Marketing www.MintGreenMarketing.com
Author, “No Time Marketing: small business sized steps
in 30 minutes or less” www.NoTimeMarketing.com

2. SEO Corporate responsibility
1 x 1 marketing
Web video Permission marketing
Twitter LinkedIn Groups
AdWords
Track backs
Facebook Clickthroughs
Blogs Opt in/Opt out Chasms Second Life
Landing pages
Customer relationships Mavens
Loyalty programs Tipping Points
Mobile ads
Flash demos
Virtual events
YouTube
Affiliate Marketing
Online ads
Electronic billboards

3. Marketing?

4. Today’s Objective
STRATEGIC MARKETING
=
gives you power to make
smart decisions that
generate
$ for your business

5. Marketing Doctor: Alyssa Dver
• Author of:
• No Time Marketing: small business-sized steps in 30
minutes or less
• Software Product Management Essentials
• Chief Executive for:
Mint Green Marketing
• Contributor to:
Forbes, BusinessWeek, Entrepreneur, Promo, Readers Digest, Chief
Marketer, Software Magazine, etc.
• Speaker at:
WDLS at the United Nations, Women’s Congress, American
Marketing Association, Software Business, The Commonwealth
Institute, Ladies Who Launch, Downtown Women’s Club, etc.
• BusinessWeek Female Entrepreneur to Watch 2007
• American Express OPEN featured entrepreneur Dec 2009
• CPM, CPPM, Wharton School, lifelong learner

6. The No Time Marketing Process
1. Marketing Inventory
2. Completing the Body of Knowledge
“strategy”
3. Positioning
4. Messaging
5. Pricing
6. Push marketing – lead generation
7. Pull marketing – lead nurturing “tactics”
8. Marketing plan presentation
9. Ongoing refinement & responsible practices

7. 1.What do you sell?

9. FLY Revised
• What = FLY’s Personal Style System™
• Products: group workshops, corporate
presentations, one-on-one consulting
• New tagline:
simple strategies to always look great
• No: blog, Twitter, Facebook
• Yes: testimonials, video/photos, speaking
opps, trunk shows/events

11. 2. Who buys your stuff?

13. 3. How do they buy?

15. 4. Why do they buy stuff like yours?

16. “About” J Ross Wine
J Ross Wine provides affordable educational and
interactive wine-related presentations to support
non-profit fundraising and corporate events for
clients, employees, partners or sales teams.
Unlike other event presentations, J Ross Wine
Events are easy to arrange and offer both fun
and practical information that people will
appreciate for personal and professional reasons.

17. www.jrosswine.com
J Ross Wine Revised

18. 5. Why should they buy yours?

20. 6. Where do they get info?

22. Your brain
on marketing…

23. Strategic Marketing
The power to make
smart decisions that
generate
$ for your business!

24. www.AffordableExpertMarketing.com
Do It Yourself We do it for you
www.MintGreenMarketing.com
• Marketing plans, positioning, messaging
• Websites, SEO
• Collaterals (brochures, datasheets, etc.)
• Logo/branding (bus. cards, stationery, etc.)
www.NoTimeMarketing.com
• Events, tradeshows
• book, eBook ($12.95/$9.95) • Direct mail, email/newsletters
• online classes ($99) • PR, speaking programs, social media
• mentoring, coaching ($150/hr)
Expert Marketing Assessment & Planning
prices start at $1500
For an online, narrated copy of these slides, send an email
to ideranieri@mintgreenmktg.com