This document provides a fashion forecast for Burberry for Fall 2009/Spring 2010. It outlines the brand values, target demographics, lifestyle, media used, and 4 seasonal trends - Burberry Executive focusing on tailored suits; Burberry Simplicity inspired by 1940s/50s simplicity; Burberry Artisan featuring cozy knits and layers; and Burberry Antiquity with bohemian chiffon dresses. Each trend defines the colors, embellishments, silhouettes and fabrics used. The document concludes with a works cited.

1. FASHION FORECAST FALL 2009/SPRING 2010
Fashion Forecast Fall I 2009/Spring 2010
Burberry

2. FASHION FORECAST FALL 2009/SPRING 2010
Burberry
PSYCHOGRAPHICS:
Social status
Politically involved
Educated
Conservative
DEMOGRAPHICS:
Adults ages 25 - 35+
61% - Female
39% - Male
Adults ages 35 - 49
Males & Females 29%
Income - $60 - $100K+
Education
College graduates - 50%
BRAND VALUES:
Exceptional quality
Unique style
Status
LIFESTYLE:
Career & goal oriented
Single or married
Socialite
BENCHMARK:
Neiman Marcus
Bergdorf Goodman
Bloomingdales
Saks Fifth Avenue
ACTIVITIES:
Traveling
Tennis
Yachting & Boating
MEDIA:
Print
Billboards
Electronic

3. FASHION FORECAST FALL 2009/SPRING 2010
Burberry
Customer Profile

4. FASHION FORECAST FALL 2009/SPRING 2010
Burberry
COMPANY OVERVIEW:
Burberry is one of the oldest fashion lables today, Burberry was founded in 1856 by Thomas Burberry. Thomas Burberry
was a former draper’s assistant who later opened up his own store in Basingstoke Hampshire, England. Burberry invented the
Trenchcoat using Gabardine fabric. Gabardine was founded by Burberry, and was the first waterproof, breathable fabric. He was
known for outfitting explorers such as, Roald Amundsen the first man to reach the south pole. He later designed the uniforms
for the British war officers during the Boer War. He later named his collection Burberry “Prorsum,” meaning forwards with an
equestrian knight as part of the logo. In 1920 the famous Burberry check was used as the lining for the trenchcoat, which was
red, black, white, and camel, and is still the same colors used currently. Burberry strives to promote environmental excellence,
minimal waste, exceptional service standards, and craftmanship. Burberry is known for outstanding quality, exceptional high
standards, and continues to make history with innovation and design.
STYLE:
Burberry’s style is classic, sophisticated, and wealthy. He uses only the most luxurious fabrics, and each garment is made with spe-
cial precision, and care. The garments are Military inspired from the Trenchcoat.
COLOR USE:
The famous Burberry Check is red, white, black, and camel. Burberry typically uses neutrals, blacks, greys, plums, and whites for
simplistic color.
PRINT AND PATTERN:
Burberry uses simple patterns and elegent designs; simply because less is more. The signature Burberry Check has been trade-
marked since 1920, and is still used in many pieces today.
DETAILS AND FINISHES:
Taffeta, Flannel, Gabardine, Wool, Jersey, Cotton, Satin, Felt, Knit, Cashmere, Jacquard, and large cable knit.
CUTS AND FITS:
A-Line, Double Breasted, Single Breasted, & Shift Dresses.

5. FASHION FORECAST FALL 2009/SPRING 2010
COLOR PALETTE
Wrought Iron
PANTONE 16-5904 TCX
Steel Iron
PANTONE 18-1306 TCX
Charcoal Grey
PANTONE 13-0601TCX
FALL I - Burberry Simplicity
Classic American beauty inspired by the 1940s and
1950s. Luxurious, sophisticated, and edgy. Hourglass
silhouettes enhance the natural waistline, inspired by
the classic military jacket. The Guilded Age of tradi-
tional tailored suiting with a modern and feminine twist.
Vevet, jaquard, flannel, knits, wool, silk crepon, pleats,
overstitches, and wrinkles, blistered and ruffled effects.
Color palette of rich plums, dark greys, black, and char-
coal. Classic and casual colors create a contrast to pas-
sionate and theatrical tones.
Feathers, ruffles, light embroidery, minimal accesso-
ries, belted dropped waists for sophisticated but casual
aesthetic.
Narrow jackets with tight sleeves, and slightly puffed
shoulders. Tight, skinny bottoms, looser on the top.
Longer hems accent the tighter fitting legs. Dark col-
ored tights, chunky lace up booties, and lace up wedges
complete the look.
TREND DEFINED
COLOR
EMBELLISHMENTS
FITS
FABRIC
Purple Heart
PANTONE 18-3520 TCX

6. FASHION FORECAST FALL 2009/SPRING 2010
FALL II - Burberry Executive
Classic look adapted from the 1930’s and 1940’s with a
color palette of navy, grays, black, and neutrals creat-
ing a warm earth-tone aesthetic. We focus on Military
and menswear inspired fashions defined by loose, waist-
defying dresses cinched with a chunky belt, worn over
thick ribbed tights and finished with lace up booties.
Timeless pieces to invest in will compliment any ward-
robe and can be transitioned from season to season.
Tweed, knits, felt, velvet, lush wools, silk, cashmere,
and chiffon will keep you warm and fashion forward in
the colder months.
Dark hues embrace the spectrum of winter. Winter
2009 collections will be revamped from the past, re-
work you’re closet and continue with neutrals, blacks
and greys. The key is to accent you’re wardrobe with
simple pieces incorporating a pop of color.
Various furs, and tweeds lower belted waists, buck-
les, minimal accessories, minimal ruched detail, light
embroidered detail.
Wide, loose, unfitted eccentric silhouette of the
female form with drop-waisted dresses. Narrow
sleeve and fuller body forms. Longer hemlines
create an hourglass shape for the curvier woman.
TREND DEFINED
COLOR
EMBELLISHMENTS
COLOR PALETTE
Black
PANTONE 10-0908 TCX
Bluewash
PANTONE 12-4304 TCX
Dark Slate
PANTONE 19-4220 TCX
Camel
PANTONE 17-1224 TCX
FITS
FABRIC
Greystone
PANTONE 19-3915 TCX

7. FASHION FORECAST FALL 2009/SPRING 2010
WINTER - Burberry Artisan
This season is all about comfort, and soft layers. Patent
leather give the look a little more of a couture feel. Lay-
ering with classic pieces. Mix and mismatch with loose,
and tighter pieces.
Jersey knit, patent leather, wool, knits, and silk. Heavy
gauge woolly jerseys, bouclé yarns, light jacquards, fine
gauge, wool and cashmere jerseys.
Burgundy, champaign reds, cool blues tone down flashy
colors. The casual wear will become softer, made from
sustainable products in a rounded and understated de-
sign that streamlines elegance.
Coats were ruched, beaded, button detail, piped with
patent leather. Belts worn over cardigans, sweaters and
jackets to give the look a more rugged feel.
loosened-up silhouette: still fitted at the top, but fuller
at the bottom. Belted empire waists, and dark tights fin-
ish the look.
TREND DEFINED
COLOR
EMBELLISHMENTS
COLOR PALETTE
Deep Cobalt
PANTONE 19-3935 TCX
Blueberry
PANTONE 19-4021 TCX
Pompeian Red
PANTONE 18-1658 TCX
Limestone
PANTONE 16-4702 TCX
FITS
FABRIC
Toffee
PANTONE 18-1031 TCX

8. FASHION FORECAST FALL 2009/SPRING 2010
COLOR PALETTE
Concord Grape
PANTONE 18-3218 TCX
Powder Stone
PANTONE 14-1511 TCX
Virtual Pink
PANTONE 18-1856 TCX
Spring I - Burberry Antiquity
The bohemian look has been the pipeline to organic
flow, homage and nature. Symbolism, romantic appeal,
and spiritualism signify this hippie look. Toga inspired,
peasnat and exquisite draping vapory chiffon dresses.
Luxurious, soft, breathable fabric perfect for a warm
spring day. Crepe, jersey, voile, rayon, lace, and chif-
fon.
The colors are more intense with bold purples and
scarlet pinks. Dynamic springtime hues dominate this
romantic, season.
Beading, braiding, twisting, ruffling, and layers. Mini-
mal accessories, with oversized handbags and large belts
make this look effortless.
Loose fitting, draped garments to hang off the body.
Belted waists, long maxi dresses, loose on the top and
bottom. Overall breathable fit.
TREND DEFINED
COLOR
EMBELLISHMENTS
FITS
FABRIC
Striking Purple
PANTONE 18-3025 TCX
Blue Fox
PANTONE 14-4804 TCX

9. FASHION FORECAST FALL 2009/SPRING 2010
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Treatment
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BURBERRY
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BURBERRY
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10. FASHION FORECAST FALL 2009/SPRING 2010
Trends and Concepts in Apparel
Summer Quarter ‘09
Erin Pearl
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