3. Why is this important?
Let’s start by admitting that we have hunger and
health and poverty problems,
we have social inequity,
we have a desire to attract new, talented people
and businesses and opportunity to Raleigh, and
we all want fresh, healthy, and affordable food.
Urban Food Innovation Corridor. February 25, 2014!
6. “Raleigh must figure out where to put
120,000 dwelling units and 170,000
jobs in the next 20 years.”
http://raleighpublicrecord.org/news/2013/02/11/raleigh-planners-look-to-roi-for-future-growth/
Urban Food Innovation Corridor. February 25, 2014!
7. “incredible wealth and
advantage thrive alongside
increasingly intractable
pockets of concentrated
disadvantage”
http://www.theatlanticcities.com/neighborhoods/2013/11/why-it-so-incredibly-difficult-fight-urban-inequality/7519/
Urban Food Innovation Corridor. February 25, 2014!
8. Food deserts in Raleigh
http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx#.UoKW6hayQwM
Urban Food Innovation Corridor. February 25, 2014!
9. “when any of our systems are broken, the
pain is usually felt first – and worst – in
those communities that historically have
been excluded from opportunity and access.”
-Hesterman. Fair Food!
Urban Food Innovation Corridor. February 25, 2014!
11. 4 points for an
URBAN FOOD
INNOVATION CORRIDOR
Urban Food Innovation Corridor. February 25, 2014!
12. Point 1
A focused area, small enough to work and big
enough to inspire, will allow
rich collaborations,
discussion of new ideas, and
earlier building of critical mass.
Urban Food Innovation Corridor. February 25, 2014!
17. Point 2
If we build off of existing food assets, markets,
organizations, and needs, we can go
further with less
Urban Food Innovation Corridor. February 25, 2014!
22. Point 3
Food is a common thread with
multiple benefits,
that can link diverse neighborhoods using
food system opportunities
Urban Food Innovation Corridor. February 25, 2014!
25. from “Cities, Poverty, and Food: Multi-Stakeholder Policy and Planning in Urban
Agriculture”,Marianne Dubbeling et al.
Urban Food Innovation Corridor. February 25, 2014!
28. Home gardens
Vertical systems
Community gardens
Farm training
Community composting
Urban farms
Local aggregators
Municipal compost
Farmers markets
Farmstands
Food incubators
Festivals
Co-op groceries
City Food markets
Farm to table
Urban Food Innovation Corridor. February 25, 2014!
Cottage industry
29. What might happen on
the Corridor?
What tangible benefits
might result?
Fresh food distribution
Healthy corner stores
Home garden + community garden
programs
Urban farms
Community kitchens
Composting centers
Events and Art
Walking trails, signs, mileage
Catalytic investments: hubs,
incubators, schools
Farm to restaurant, farm to school
Farmers markets (more)
Branded district + agri-tourism
Lots more . . .
Food access
Food jobs
Garden opportunities
Physical activity and obesity prevention
Crime reduction
Civic participation
Solid waste reduction
Stormwater management
Vacant lot maintenance savings
Active public space
Greenhouse gas reductions
Sense of place
Community social capital
Higher home ownership
Increased property value
Stronger local economy
Urban Food Innovation Corridor. February 25, 2014!
30. Point 4
Clustering food projects together provides
mutual benefit through proximity,
and shared
marketing and branding opportunities
Urban Food Innovation Corridor. February 25, 2014!
31. FOOD BUSINESS INCUBATOR
OFFICE SPACE
JOB TRAINING
URBAN FARMING
PRODUCTION KITCHEN
TEACHING GARDEN
http://www.crossstpartners.com/Baltimore_Food_Collaborative_Campus.html
FARM STAND
http://www.getlocal.coop/borrisokane/community-composting-enterprise-presentation-info-graphic/
Urban Food Innovation Corridor. February 25, 2014!
39. Priorities identified
in December:
1. Marketing/Branding
2. Build demand for
Corridor produce
3. Hold an event
4. Broaden conversation
and inclusion along
Corridor
Urban Food Innovation Corridor. February 25, 2014!
40. Priorities identified
in December:
Since December:
1. Marketing/Branding
2. Build demand for
Corridor produce
3. Hold an event
4. Broaden conversation
and inclusion along
Corridor
1. Marketing/Branding
meeting
2. Further Outreach
3. Speaking
Opportunities
Urban Food Innovation Corridor. February 25, 2014!
41. Priorities identified
in December:
Since December:
For Today!
1. Marketing/Branding
2. Build demand for
Corridor produce
3. Hold an event
4. Broaden conversation
and inclusion along
Corridor
1. Marketing/Branding
meeting
2. Further Outreach
3. Speaking
Opportunities
Define Next Steps
Urban Food Innovation Corridor. February 25, 2014!
INFORM NEXT STEPS
(exercises, small groups)
Activate Next Steps
43. 1: Scenarios
Imagine someone coming to visit the future
Food Corridor.
Write down what you think attracted them here,
and what they do when they are here.
Why is the Food Corridor a big deal for them?
What’s their name? How old are they?
Urban Food Innovation Corridor. February 25, 2014!
44. 1: Scenarios
Add action words for each scenario
Urban Food Innovation Corridor. February 25, 2014!
45. 1: Scenarios
Add a few of the values that this person finds
most important in their life,
or values that they see in the Food Corridor
Urban Food Innovation Corridor. February 25, 2014!
46. 2: Mapping
Draw existing food system assets or projects in
BLUE or BLACK
Draw new or needed food system assets or
projects in RED
In the margin, describe resources, collaboration,
or investment that will strengthen them
Urban Food Innovation Corridor. February 25, 2014!
