Essential Communications B2B technology marketing credentials. Essential is a full servicedigital and traditional media marketing agency. From direct mail pieces to social media and telemarketing to email marketing. For more info call 01635 43967

1. B2B Marketing & PR Services
for Technology Companies
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2.  We are a marketing and PR agency with a real
passion for technology
 With a wealth of knowledge across the channel,
we are ideally placed to take your marketing to
the next level
 As a specialist B2B technology marketing and
PR agency our experienced team all have one
thing in common – they love IT.
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4. The list is endless, but here are the main reasons
our clients form long term partnerships with us:
 We’re highly proactive and quick to respond
 We go that extra mile
 We understand the channel inside out
 We are genuinely passionate about all
things ‘technology’
 We keep up to date with the latest marketing trends
 We have a keen eye for detail
 We’re a fun bunch to work with
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5.  Our unparalleled experience has been harnessed
by these brands. Will you join them?
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6. Without Essential we do not believe we would be
such a success in the markets we operate in.
Keith Robinson, PBG Director EMEA at Avnet Technology Solutions
Essential provide the rare combination of marketing
expertise and a clear understanding of Auto ID technology.
Mike Pitt, Regional Sales Manager at Zebra Technologies Europe Ltd
If your marketing activities need better organisation and focus I would
definitely suggest the services of Essential Communications, they will certainly
enable you to meet this goal and add value to your business.
Darren Wildman, Sales Director, Kelgray Group
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7.  Through all our marketing activity, we ensure
that strategy is at the very core; getting you the
best results.
 We can help you with:
 Web design  Print & direct mail
 Email marketing  Collateral design
 Telemarketing  Mobile marketing
 PR  Co-op / MDF management
 Social media  Events
 Marketing planning
 Video & audio production
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8. There are two main ways that we partner with our clients, the embedded
approach and the project approach.
Embedded
We work closely with your business to help drive strategy and implementation,
attend meetings with your channel partners and, to all intent and purposes,
become one of the team. Our embedded clients really love this approach as it
adds tremendous value to their business without increasing headcount.
Projects
Whilst we enjoy being embedded we are just as happy to work on single or
multiple projects; so if you have a website to build, a product to launch or want to
run an integrated campaign our team is here to help. Whatever your project we
will sit down with you to go over the objectives, target audience, timelines and
budget to ensure that we deliver a campaign that meets or exceeds your goals.
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9. Avnet / Motorola
SCANNERMAN & Is It Rugged?
Objective:
We were approached by Avnet to increase awareness and
demand for Motorola rugged mobile computers and barcode
scanners. Each device offered specific capabilities and
core competences.
Campaign:
We created Bjorn, a zany character with a real passion for
extreme device testing. Through a series of humorous videos,
Bjorn did everything from freezing a scanner in a block of ice
to shooting a mobile computer with a shotgun. The campaign
was supported by a microsite and integrated social media
campaign. The videos received a massive number of views
and Avnet & Motorola became the buzz of their industry.
Bjorn received coverage in key vertical publications online,
raising his profile across the web.
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10. Codegate – PR & social media management
Objective:
Following the success of Essential’s PR campaigns, Codegate asked
Essential to establish a strong social media presence for its business to
further extend the reach of its PR and to position its Chairman as an
industry thought leader.
Campaign:
From blog design, implementation and management to twitter management
and monitoring, Essential works seamlessly with Codegate to co-create and
publish valuable content and increase followers & readership. We ensure
that each platform is being utilised effectively, consistently providing
focussed ideas of how to push the brand to new audiences through PR &
online strategies across an array of media types.
We provide a listening service across all platforms and actively seek out
opportunities for guest blogging, online PR, prospect engagement and
follower acquisition.
Codegate’s following has steadily increased since launch and their content
is regularly shared across the social web and featured on industry blogs.
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11. Avnet / Motorola – Marketplace
Objective:
European research into IT resellers showed the single largest
support requirement from resellers was for business development &
sales support. This identified a key opportunity for Avnet to help its
resellers to drive new business.
Campaign:
Marketplace provides a branded platform for end users to search
and find ‘Avnet Approved Resellers’ and provides resellers with a
customisable profile page to which they can upload materials such
as case studies, white papers and brochures. Interlinked native
language sites were created for the UK, France, Germany, Italy
and the Benelux.
The site launch is being supported by a high profile PR and online
advertising campaign.
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12. Avnet UK – Bell website integration
Objective:
Avnet’s acquisition of Bell Microproducts required a widespread
migration of vendors and content from Bell’s websites into the
existing Avnet web platform. This all had to be completed in a very
short space of time to tie in with the global rebrand of Bell to Avnet.
Campaign:
Essential project managed the integration working closely with over
20 marketing and business contacts across Avnet and a variety of
external agencies.
The project involved the creation of over 1,000 new pages of
content, creation of microsites within the main site and design of web
banners. Despite a number of challenges the project was delivered
on time and to budget.
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13. Blackroc – Psion Workabout Pro animation
Objective:
Blackroc were looking to build awareness within the channel around
Psion’s Workabout Pro and its applications and benefits for the
supply chain. All aspects of the supply chain needed covering, from
picking & packing, to proof of delivery and damage reporting. This
message had to be conveyed in an entertaining and memorable
way, ensuring the audience was engaged.
Campaign:
Essential created an entertaining animation that took the viewer
through the supply chain journey. This was hosted on a dedicated
microsite where resellers were invited to watch the animation and
subsequently answer questions about the animation for their chance
to win the newly launched Nintendo Wii. The animation was
promoted via Blackroc’s reseller enewsletters and through PR with
online publications.
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14. Feeling inspired?
Ready to take your marketing to the next level?
Then get in touch.
Call us on (+44) 01635 43967
Drop us an email
Visit our website
Join us on LinkedIn:
Follow us on Twitter:
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