4. Buzzwords
• Showing up – being present
• Creating and deepening relationship
• Adding value
• Connecting passionately
• Honoring the contributions of others
• Living generously
• Making life more meaningful
5. Videos That May Stress You Out,
But Aren’t Meant To
• Social Media Revolution
• What Happens on the Internet in 60 Seconds
• Where Do Good Ideas Come From
6. Today’s Agenda
• A look at leadership
• Some concepts to keep in mind
• how social media tools can help you promote your
initiatives
– develop deeper relationships with constituents
– amplify your message
– empower your team to mobilize their own talents and
strengths in achieving project goals.
• Twitter case study
• new tools, tips and best practices
• questions
7. Are Nonprofits Seeing Results on Facebook?
www.wildapricot.com/blogs/newsblog/2011/06/13/a
re-non-profits-seeing-results-on-facebook
According to a Wild Apricot survey, over 80 percent of
organizations surveyed feel that Facebook is effective in:
Increasing awareness of their organization (not a notable
increase in new constituents)
Reaching more people
Providing information to their constituents
Enhancing relationships with their constituents
8. Stating the Obvious: Social Media is
Important for Jewish Organizations
Strengthen community – online AND off
Bridge between gatherings
Create stronger, more valuable relationships
Support outreach, registration & fundraising efforts
Court engagement from “younger” people
10. What’s Jewish About Social Media?
Communal values
• V’ahavtal’re’akhakamokha
• Kolyisraelareyvimzehla’zeh
• Al tifrosh min hatzibbur
• Finally, everyone can be a rabbi or writer or activist – nation of priests
Educational values
• At p’takh lo
• Asehlekharav
• “Much have I learned from my masters, and more from any colleagues
than from my masters, and from my disciples the most.” –R. Hanina
(Ta’anit 7a)
Social/family values
• Jewish geography
• See what your children are doing when they don’t call
• TMI/ no boundaries, but it’s all in our own best interests
15. Ideas That Come From the People
• Yitro
• Tzelophehad’sdaughters
shifting inheritance laws
• 2.5 tribes stay on
the other side of the Jordan
• Aaron’s sons bringing a strange fire
• Korach’srebellion
16. From “Top-Down” to “Up and Out!”
• Used to be just top-down:
– hierarchy
– undemocratic
– user impact: low
• Now also bottom-up:
– peer reviews
– consumer feedback
– invested “prosumer” class
• Next phase: Wonkavator
http://content9.flixster.com/question/46
/64/76/4664763_std.jpg
18. World Leaders on Twitter
• The Digital Policy Council anticipates penetration on
Twitter for world leaders to be nearing 100% in 2013. This
would render Twitter as a de facto communication tool for
all heads of state.
• The sheer popularity that social platforms like Twitter
possess make it clear that traditional media channels are
no longer adequate or in some cases, even effective.
• Leaders seek to be where their people are, and are
recognizing, more than ever, that the options for
communicating with their electorate have been redefined.
Info from:http://www.digitaldaya.com/admin/modulos/galeria/pdfs/69/156_biqz7730.pdf
19. These Are Your World Leaders (on Twitter)
1. Barack Obama, President, United States, 24.6 million, @BarackObama
2. Hugo Chavez, President, Venezuela, 3.8 million, @chavezcandanga
3. Abdullah Gul, President, Turkey, 2.6 million, @cbabdullahgul
4. Queen Rania, the Queen Consort of the King of Jordan, 2.5 million, @QueenRania
5. Dmitry Medvedev, President, Russia, 2 million, @MedvedevRussia
6. DilmaRouseff, President, Brazil, 1.8 million, @dilmabr
7. Cristina Fernández de Kirchner, President, Argentina, 1.5 million, @CFKArgentina
8. Juan Manuel Santos, President, Columbia, 1.5 million, @JuanManSantos
9. Enrique PeñaNietoin, President, Mexico, 1.4 million, @EPN
10. Sheikh Mohammed, Prime Minister, United Arab Emirates, 1.3 million@HHShkMohd
http://www.vincent-fung.com/2013/01/our-world-leaders-are-top-twitters.html
20. But How Are They Using It?
• World leaders use social media
like celebrities:
– regular broadcast media channels
– minimal talkback (“one direction”)
– “fans” not “partners” or “investors”
• 21st century community leaders
use social media like humans:
– to form relationships
– deepen commitment
– bi-directional connect
– “foster the people”- users as partners
21. Effective Social Media Interactions
Contain…
• Commitment to relationship-building
• Collaborative spirit
• Involvement in public infostream
• Initiating & participating in conversations
• Authentic voice
• Adding value to public discourse, online & off
(self-promotion is secondary)
• Intentionality - kavanah
22. Social Media Overload
• Logos of T, FB, Tumblr, Pinterest, Spotify
others
http://wplift.com/freebie-70-32px-custom-social-media-website-icons
24. Personal Training
• Social media regimen/cultural immersion
– Find time (coffee breaks, lunchtime, etc)
– Check Twitter/Facebook page at least once a
day
• ReadTweetstreamsor Status Feeds of people
and orgs you’re following –begin to
participate in conversations
• Share a FB group or event with friends who
are “hubs”
• Ask questions (professionals/civilians) –
asehlekharav
25. Social Media Research
• Develop “ambient awareness”
• Learn the language
• Schedule “surveillance time”
• Follow links, explore tools, read about social
media use (Mashable, Inside
Facebook,Tweetdeck, mobile apps)
• Who’s doing it right? What can you “borrow”
from them?
26. Facebook vs. Twitter
• Facebook – distribution, sharing & discussion (deeper
reach)
– a newsroom
– the water cooler/break room
– Jewish geography: school/camp/uni reunion
– evite.com
• Twitter - consumption & distribution (wider reach)
– a cocktail party in a large room
– a convention
– a sports arena
– CNN news ticker
27. Google + &Pinterest
• Google+:
– video meeting center
– space to share articles of interest
– space for discussion?
– better way to organize friends?
• Pinterest:
– An online portfolio
– A scrapbook
– A design journal or interior decorating plan
• Both: Basically a mystery to me
28. 5 Things You Can Do Now
1. Asehlekharav – both rav and rabim
2. Learn the language
3. Think about social media as an outreach
strategy and a conversation to build
engagement
4. Create a content plan
5. Be open to input & inspiration from other
places
29. Actions for Your Organization
• Determine your institutional voice/s& value
– How does your group serve the community?
– Create your own FAQ
• Define “compelling content” for your organization
– Identify newsy angles for programs, use as hook to promote org
in online conversations
– Consider starting a blog, so you can host conversations
• Asset Mapping
– Who/what are your strongest resources?
– Find “mavens”/hubs in your community, invite their feedback &
partnership
• Consider inviting personal assessment by a social media
trainer
30. Content: Engaging Your Audience
• Know what’s out there &how people are using it
• Develop an invested audience
– create riveting content
– be consistent and reliable with your messaging
– be willing to listen to feedback, and adapt accordingly
– provide a unique value
• emotional /intellectual connection
• speak to a shared passion – justice, equality, sports
• personality, humor (snark)
• Try new things to see what works
31. Blog Strategy Checkpoint
• If your organization had a blog, what would its
purpose/mission statement be?
• How often would you post?
• What would your first five posts be about?
• Who would write them?
• How would you promote them/get new
readers?
32. How Do I Find Things to Post About?
• Google Alerts / Google News Search (archives)
• Stay tuned to Twitter, CNN, BBC, Facebook –
what are people talking about, and how does
it relate to your work?
• Authentic lenses on passionate subjects
• Consult your fellow Limmudnikim (share
Limmud on one leg, articles of interest about
other communities, et al)
33. Twitter Case Study: JOI Twitter
The Jewish Outreach Institute
•Engaging audience
•Requesting action
•Providing related content
•Promoting organization
•Exec on Twitter
•#intermarriage #personalstory
#shavuot #facebook
36. Tools & Resources
• Free webinars from DarimOnline.org and Wild Apricot
• Inside Facebook and Mashable newsletters (for social
trends/literacy in social media tools and shifts)
• eJewishPhilanthropy, especially: Using Technology Wisely
• Google Alerts - articles of interest
• “In Plain English” series
• Manifesto: Social Media for Jewish Organizations:
http://estherkustanowitz.typepad.com/myurbankvetch200
5/2009/11/manifesto.html
• Here Comes Everybody – Clay Shirky
• Empowered Judaism – ElieKaunfer
• Linchpin – Seth Godin
Intelligence. Presence. Charisma. Humor. A prevailing sense of justice, a commitment to purpose, a passion for driving change. These are the qualities that most effective leaders start with - but motivating a committed team and mobilizing available tools are what help drive leadership toward real impact.Using case studies, tools, and overall social theory, we'll delve into social media culture , learning how social media can help you promote your initiatives, develop deeper relationships with your constituents, amplify your message beyond any imagined reach, and empower your team to mobilize their own talents and strengths in achieving project goals. Bring your questions for crowdsourcing and learn new tips and best practices from our speaker, who has consulted on and lectured about social media for organizations like the ROI Community of Jewish Innovators, the Berman Jewish Policy Archive, Professional Leaders Project, LimmudLA, Limmud NY, the Jewish Federations of North America, and London's own JHub.
Review some of the buzzwords from social media presentation.
Literally top-down management. God to Moses, Moses to the Jews. At some point, Yitro came along and said, please elect some barristers to assist you, but there was always a judgment rendered on high.
OK, so not every idea from the people is a good one. People have big ideas – leaders help them refine and achieve.
Effective social media interactions – in nonprofit or for profit…all about strengthening relationship
Sometimes we don’t know how to use the tools. But we can’t let them intimidate us. So we start slowly and learn to acclimate.
No linkbaiting – don’t write Angelina Jolie in a post unless you’re actually writing about AJ.