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No finish
line…EVER
Getting a link is the start
Would your
behavior change?
Momentum

@wilreynolds
Warning - Warning - Warning
@wilreynolds
“It seemed to come at the perfect time for the 49ers.
           We had a ton of momentum and the power went out
          just after we returned a kick. It felt like the power was
             out forever and it was hard to get going after that.”




@wilreynolds
What does this
               have to do with
                   SEO?
@wilreynolds
@wilreynolds
@wilreynolds
Vs today

@wilreynolds
@wilreynolds
@wilreynolds
#RCS before
    “content marketing”
@wilreynolds
Inertia
           (Real companies have it)

@wilreynolds
There is no
                finish line
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
The Link

Newsletter Sub

 Twitter Follower




                    You’d Keep Going
 @wilreynolds
Lose $$
                      on
               1 st Purchase?

@wilreynolds
Obsessed about
                the next step

@wilreynolds
@wilreynolds
#linklove?

@wilreynolds
New follower on
              Twitter
                 Step
@wilreynolds
@wilreynolds
Getting Followed - 1st Step
@wilreynolds
New newsletter
                 subscriber
@wilreynolds
Step
@wilreynolds
Did you see the difference?
@wilreynolds
WTF?


                Step
@wilreynolds
How about
                  Step
@wilreynolds
Step
@wilreynolds
Step
@wilreynolds
Thinking…
                Resume?
                 Lead?
                  Step
@wilreynolds
Nudges all around us

@wilreynolds
An @ mention

@wilreynolds
Step
@wilreynolds
A Tweet
                 Step
@wilreynolds
Step
@wilreynolds
Yeah but that’s not
           link building!

@wilreynolds
Wait for it…

@wilreynolds
Step
@wilreynolds
Step
@wilreynolds
Blog about your vendors
      new features
               Step
@wilreynolds
Step
@wilreynolds
Step
@wilreynolds
Booth = Sales
@wilreynolds
Koosh balls here!
                                    Ooh        We got
               Buy    Our Shit >
                                   Booth        pens        Buy our Shit
               Shit   Their Shit
                                   Babes       and shit
                                      Got                   Buy our Shit
            <3         Shit! We                 Shit,
                                   Funded, s
           Marty’s    need G’s                  Hung
                                    pending
            shit      engineers       shit      Over

@wilreynolds
We will help you, IF and only IF
       we can make money off of you!

@wilreynolds
Booth to build links

@wilreynolds
Yup, it’s another @garyvee slide
@wilreynolds
Yup, I’m gonna do it

@wilreynolds
Helping people builds a
  LOT more than links!

@wilreynolds
Analyzed
        50,000 sent emails

@wilreynolds
Used regression &
   correlation analysis on
         word usage
@wilreynolds
DH
             + MFs +
                  3   H u

       _________________
          MF 1xhu / p1/2

@wilreynolds
@wilreynolds
Example

@wilreynolds
@wilreynolds
Do it for free, builds
         trust momentum

@wilreynolds
Do analysis of time on
       page, add to
     carts, conversions
@wilreynolds
What can you do to build
 trust momentum for
      links later?
@wilreynolds
Printing a page is
             momentum?

@wilreynolds
@wilreynolds
@wilreynolds
               100k+ Yes’s
@wilreynolds
Pic of my kid winning pic of the week = shared



@wilreynolds
Upload your kids
               colored pictures

@wilreynolds
@wilreynolds
Step

@wilreynolds
Newsletter with over
          1,000 subs?

@wilreynolds
How many write for blogs?

@wilreynolds
Old school content marketers have newsletters
@wilreynolds
4.2 Million Subs

@wilreynolds
Segmentation, FTW

@wilreynolds
BIG CLIENTS, Wahhhhh
  Small biz can’t do RCS

@wilreynolds
Not impressed?
Ok ok ok

@wilreynolds
Heard of Crayola?

@wilreynolds
climbingframes.co.uk?

@wilreynolds
@wilreynolds
100% refund?

@wilreynolds
“Others have put this
        together too!”
   (Increase conversions)
@wilreynolds
@wilreynolds
E-commerce?

@wilreynolds
Never Stop Converting

@wilreynolds
What could you do post
       purchase?

@wilreynolds
“Want this purchase
           for free?”

@wilreynolds
@wilreynolds
Wish List
                  +
               How to
          convince your wife
@wilreynolds
Head smacking

@wilreynolds
Who do your link targets
  like to link out to?

@wilreynolds
@wilreynolds
Screaming Frog

@wilreynolds
@aichleebushnell
@wilreynolds
@wilreynolds
@wilreynolds
Do that with the
                top 100 sites

@wilreynolds
Followerwonk

@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Regex in Followerwonk?
        F yeah!

@wilreynolds
Enterprise SEO’s

@wilreynolds
@wilreynolds
Corporations
               are people too
@wilreynolds
Corporations
               have people
@wilreynolds
G+ Tools #1
               Gplusdata.com
@wilreynolds
Circlecount.com
@wilreynolds
Reverse Engineering
         “Popularity”

@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Little Bird

@wilreynolds
@wilreynolds
@wilreynolds
Start with the head
       smacking easy stuff

@wilreynolds
@wilreynolds
               @seerinteractive

@wilreynolds

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