1. Confidential
Payment Solutions for Modern Retail
Alok Mehta
Atom Technologies Limited

2. Confidential
Basic Facts
• Country of over 1.20 billion people with over 900 million mobile connections.
• 120 million Internet subscribers
• 20 million+ credit cards, 300 million+ debit cards, still a large part of the country is
unbanked
• Mobile payments introduced around 7 years back
• RBI introduced mobile payments guidelines around 5 years back
• IMPS introduced by NPCI thus permitting interoperability between banks’ mobile
banking systems and merchant payments
• Electronic commerce has seen acceptability in the last three years with India being
among fastest growing online market and has registered about 40% growth in about a
year
• Industry is undergoing changes with players providing multiple touch points for
payment acceptance

3. Confidential
The idea
• It all starts with the idea - Business - Deciding
on customer demographics
• domestic v/s international
• Metro or across India
• Only internet facing or would there be other
channels – call center as well as brick and mortar
• Delivery model – through own logistics or
outsourced

4. Confidential
Technologies adopted
•Application –
Experiential
•USSD – Operator
Specific
•SMS – Ubiquitous
• In Person
Payments
• Easy to spread• Easy to access
Internet IVR
Mobile
Point of
Sale

5. Confidential
• Internet
• Standard Integration Kits
• Availability of Integration with standard shopping carts & framework
• Secure using encryption over an above HTTPS
• Mail based invoicing Solution
• IVR
• Multi Lingual support
• Anytime / Anywhere accessibility
• No training required for Usage
• Multiple Variants (Inbound, Outbound dialers, Automated, Agent Assisted,
Integrated)
• Option for Multiple Payment Instruments
• Customer Identification based on Caller Id.
Technology features

6. Confidential
Technology features
• Mobile
• Availability to add service into standard product
• Customizable white labeled solution
• Availability on different OS
• For handsets which are not capable of hosting any application, WAP / USSD / SMS based solutions are
supported
• End to End Encrypted
• Point of Sale
• Support for Chip & PIN
• Support for RUPAY acceptance
• Mobility
• Security
• Kiosks
• Support for Card Present transactions
• Support for Card Not Present transactions
• Ease of access & use
• Multi Lingual

7. Confidential
Signing up a Payments Service
Provider
• Age of the payment player
• Product capabilities
• Success rates
• Availability of horizontal service offerings – Internet, IVR,
mobile and POS
• Ease of integration – availability of shopping kits and flexibility
for customization
And
• Of course “Pricing”

8. Confidential
Getting MIDs
• Compliance
• Completeness of KYC documents
• Providing proper information on the business
• Displaying the refund policy, shipping policy, and
terms and conditions properly on your site

9. Confidential
Settlement Process
• Receiving funds for the sales –
• Understanding the RBI regulations
• Escrow mechanism
• Refund processing

10. Confidential
Risk and Fraud Management
• Understanding key risks – financial,
reputational, legal
• Core understanding of initiation of
chargebacks and chargeback management
• Dealing with fraud

11. Confidential
Visit us at: http://www.atomtech.in