2. E-commerce penetration in India significantly lower than global benchmarks indicating good
potential for growth in the coming years
63.1%
54.5%
78.1%
Spain
China
UK
Germany
Japan
Italy
Argentina
87.2%
Netherlands
Russia
80.8%
Australia
Worldwide
India
78.3%
Sweden
US
Brazil
France
South Korea
76.3%
49.3%
Canada
76.2%
74.6%
71.1%
10.5%
45.7%
44.1%
43.0%
40.4%
39.7%
36.0%
Global e-commerce penetration by country: 2013