2. • About YOUYOU
• About MEME
• Review The Syllabus:
•Charging Boldly Ahead!Charging Boldly Ahead!
Today’s Agenda
3. About ME
BA in Comms (MBA Mktg)
20 Years In Corp. America
Started Career as Recruiter
Marketing/Sales Background
Launched The Chazin Group ‘04
Contact me:
Tel: (201) 683-3399
Email: Ethan@TheChazinGroup.com
4. What I DoWhat I Do
Job Search Strategies
Interviewing &
Networking
Career Coaching
Life / Work Balance
Business Owner Coaching
Human Capital
Development
Professional Development
Salary Negotiations
9. "Throughout the globe, the"Throughout the globe, the
written word, in both paper andwritten word, in both paper and
electronic forms, is seen less aselectronic forms, is seen less as
strictly a way of archiving thestrictly a way of archiving the
business already completed andbusiness already completed and
more asmore as a vital, creative means ofa vital, creative means of
problem solving, collaborating,problem solving, collaborating,
and actually doing businessand actually doing business."."
(SOURCE: R. Inkster and J. M. Kilborn, The Writing of Business, Allyn and Bacon, 1999)
13. • The White-Collar Sweatshop by Jill Andresky
Fraser
• The Overworked American by Juliet Schor
• The Working Life by Joanne B. Ciulla
The Chazin GroupThe Chazin GroupA Field of Study Emerges
14. Overworked=More Stress=Overworked=More Stress=
FatigueFatigue
High Blood PressureHigh Blood Pressure
Heart DiseaseHeart Disease
OvereatingOvereating
Substance AbuseSubstance Abuse
Lost Time With Loved OnesLost Time With Loved Ones
Spousal/Child AbuseSpousal/Child Abuse
Anger Management/Road RageAnger Management/Road Rage
Early DeathEarly Death
SuicideSuicide
25. ““In a global marketplace,In a global marketplace,
it is absolutely critical thatit is absolutely critical that
we communicatewe communicate
effectively, to achieve oureffectively, to achieve our
organizational goals."organizational goals."
(SOURCE: me, 2012)
27. • Explain or justify actions already taken.
• To convey information.
• To influence the reader to take action.
• Deliver good/bad news.
• Direct action.
http://grammar.about.com/od/ab/g/businesswritingterm.htm
It’s PURPOSEPURPOSE
30. • Net Future Institute Research study revealed
online communication issue isn’t ENOUGH email
but inability to GET THE POINT ACROSS.
• One in 3 U.S. workers in top companies write
poorly.
• Poorly written business communications wastes
time, drains resources, and causes errors. (HR
magazine June ‘06)
• 85% of survey respondents said poor
communications wastes time, 70% cited lost
productivity (HR magazine April ‘06)
Result of POOR Communication
32. • What’s the situation/problem/issue that is
prompting me to write this?
• Why are you writing this document?
• Who is going to read it?
• What do your readers need to know?
• What action do you want your readers to take?
Ask Yourself…
43. • Strategic communication is based on 5
variables:
– Communicator (Writer) Strategy
– Audience Strategy
– Message Strategy
– Channel Choice Strategy
– Culture Strategy
Communication Strategy
44. • GENERALGENERAL: The broad overall goal.
• ACTIONACTION: A series of action outcomes –
specific, measurable, time-sensitive steps
required, to accomplish general objective(s.)
• COMMUNICATIONCOMMUNICATION: The result you hope to
achieve from a specific communication effort (a
report, email, presentation, memo.)
Define Your Objectives
46. • Join/Consult ApproachJoin/Consult Approach: Learn from the
audience. The “inquiry” style. Consult is
collaborative, and Join is even more
collaborative (like brain-storming.)
• Tell/Sell ApproachTell/Sell Approach: When you want your
audience to learn from you. In tell you inform
or explain. In SELL, you persuade/advocate for.
(SOURCE: Tannenbaum & Schmidt study of Leadership)
Communication STYLE
49. • Remember how I started this first session…?
• What is your audience’s perception of your
initial credibility? What do they think of you?
• Factors that determine credibility:
– Rank
– Goodwill
– Expertise
– Image
– Common ground
Subject Matter Expertise