Great tips, resources, best practices and how-to's on Internet Marketing and Interactive Media esp. to plan launch and grow a wildly successful business.

2. Community

3. • Interwoven relationships built upon shared /
common interests.
• Sense of community urges people to return to
the website due to:
– Attractive content; and
– Community makes certain activities easier to satisfy
needs not achievable individually.
Community

4. Examples…

8. Customization

9. • The site can be altered/customized by the user
or the organization.
• When visitor customizes the content to fit their
needs, it’s called personalization. When the
organization customizes the content, it’s called
tailoring.
• Features that aide in customization:
– Login: once we recognize you we can
customize your experience with us
– Cookies: to track your behavior
– Personalized (vanity) email accounts
– Content & layout configurations
– Agents (computer programs)
Customization

10. Examples…

11. Communications

12. • Organizations maintain contain with
clients/Website visitors a number of
ways:
– Mass mailings
– Email newsletters
– FAQs
– Broadcast events
– Content update notifications
Communications

14. Examples…

16. Connections

17. • The degree to which a site can link to other
sites, or from one web page on its site to
another.
• Links can go to:
– Other websites.
– 3RD Party website with home page in the
background.
– Outsourced content such as stock quotes or news
feeds.
• Understand Pathways Out/Pathways In.
Connections

19. Examples…

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23. Resources