Children content: hits and consumption patterns

1. 1
Children’s international hits
and TV consumption patterns
This presentation is an abstract of the conference held
by Léa Besson, Media Consultant, HMR Kids Summit
(Cologne – August 25th, 2015)

2. 2
Kids TV Consumption1
17/09/2015

3. 3
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Kids TV Consumption
17/09/2015
TV faces a growing equipment rate in electronic devices
1 Source: Home Devices 4th quarter 2014 / Mediametrie
64.3%
of kids aged 4-14 live in a household that is
equipped with a tablet1
Households are more and more equipped
94.7%
of kids aged 4-14 live in a household that is
equipped with a computer1

4. 4
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Kids TV Consumption
And children continue to watch TV
Methodology:
Daily Viewing Time per individual among children demo over 2014
Europe: Belgium, Denmark, Finland, France, Germany, Italy, Norway, Poland, Portugal, Russia, Spain, Sweden, UK, Czech Republic
North America: Canada (English), USA
3:20
Europe
2:08
Australia
(Regional)
2:00
North
America
Portugal
3:55
2:45
Italy
1:58
France=
17/09/2015

5. 5
Local channels on top2
17/09/2015

6. 6
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Local channels on top
17/09/2015
Local kidcasters continue to grow stronger
#1 kids’ channel
among
Preschoolers
#1 kids channel
among
All children
Australia
(Regional)
+1.9
points
14% shr
Denmark
+2.3
points
16.6% shr
Sweden
+4.8
points
31.1% shr
France
+0.3
points
11.6% shr
Sweden
+5.5
points
48.3% shr
France
+1
point
15.3% shr
Australia
(Regional)
+1.8
points
40.1% shr
Russia
+4.1
points
16.5% shr
UK
+0.2
points
11.7% shr
Market shares on total day / July-December 2014 – comparison with July-December 2013

7. 7
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Local channels on top
17/09/2015
On VOD platforms local players also compete with international giants
Pure players Traditional players
SpecialistsGeneralists(withkidscontent)
NB: This mapping is not an exhaustive list of all the platforms available in each country

8. 8
Content is the key3
17/09/2015

9. 9
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Content Is the key
75%
15%
10%
35%
60%
5%
20%
25%
55%
65%
18%
17%
52%
24%
24%
Methodology:
Europe: Belgium, Denmark, Finland, France, Germany, Italy, Norway, Portugal, Spain, Sweden, UK
World: Europe, Canada English, Indonesia, Malaysia, Philippines, Russia, South Korea, Taiwan,Thailand, Turkey, UK, USA
WORLD
PORTUGAL SWEDEN
Trend between
July-Dec. 2013 &
July-Dec.2014
EUROPE
ANIMATION
LIVE ACTION
FACTUAL / ENT
FRANCE
Animation still in children’s heart in many countries
Programs featuring in the top 20 shows by country (July-December 2014)
17/09/2015

10. 10
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
True and everlasting friendships: travelling hits and new successes
Content Is the key
Travelling Hits New Successes
CANADA ENGLISH,
ITALY, MALAYSIA,
SPAIN, TAIWAN, USA
SpongeBob SquarePants
19.4% shr
on Cbeebies – chl 4-6
#4
Lassie
UNITED KINGDOM
Kate & Mim-Mim
FRANCE
122,900 4-9s
On Karusel
#10
Masha and the Bear
GERMANY, INDONESIA,
ITALY, RUSSIA
25.1% shr
On Clan – chl 4-6
213,000 4-14s
on TF1
#5
NEW in Germany – June 2015
17/09/2015
Programs featured in the top 20 shows by country (July-Dec 2014)

11. 11
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
Conclusion
17/09/2015
Conclusion
 In a multiscreen environment TV remains the #1 screen in children’s heart
 Local and international broadcasters fight hard to attract viewers
 Content is the key and many big themes gather children, among them
stories of friendship, science and heroes

12. 12
Meet us at MIPCOM to get further information about the KIDS TV Report
Jacques Balducci
Deputy Sales Director
+33 (0)1 47 58 94 34
jbalducci@eurodatatv.com
Your contact at Eurodata TV Worldwide