Barometer: Europeans' and their holidays - Survey 2011

Barometer: Europeans’ and
their Holidays - 11th report

Presentation of findings – 17 May 2011

Contacts Ipsos Public Affairs :

Fabienne SIMON : Tél : 01.41.98.92.15 / E-mail : fabienne.simon@ipsos.com
Austragésila EVORA : Tél : 01.41.98.93.51 / E-mail : austragesila.evora@ipsos.com

A set-up that is…

… European
Evaluate the holiday plans of European
subjects

Explore their motivations, desires, plans
in terms of destination and type of stay
… Barometric: precedence
enables us to outline Ascertain in what way holidays are
strong trends and spot
decided upon and prepared
emerging trends

Measure the level of fears, sensitivity to
risks and their coverage

Nationally representative
samples questioned
over the phone

2
Ipsos Public Affairs / Europ Assistance – Barometer on Europeans’ Holidays– 2011 Report

Methodology

Study conducted among a sample of 3,500 people residing in Europe. The interviews were
conducted by telephone, at the home of the people questioned, between February 14 and
March 28 2011.

Number of interviews per country:
France: 500
UK: 500
Germany : 500
Spain : 500
Italy: 500
Belgium: 500
Austria : 500

Nationally representative samples of each country’s population, aged 18 years and over, put
together using the quota method (gender, age, profession of head of household). Questioning
conducted on the basis of contact lists taken randomly from telephone directories, after
stratification by region and by size of agglomeration.
This report was put together in observance of the ISO 20252 norms “Market research, social and opinion
studies”
(Aswith any quantitative study, this study presents findings subject to the error margins inherent in statistical
laws)

3

I – Holiday plans for summer 2011 are on the rise again
Holiday plans for summer 2011 are back to the level of 2007

Fewer 2-week stays: preference or budgetary constraint?

4

Holiday plans for summer 2011 are back to the level of
2007

Do you plan to go away on holiday this summer, in other words between June and September inclusive?

Base : Ask all (3,500 respondents)

Single answer possible

Yes and you plan to go away
DK
several times

2%
No

25%
32% S/T “YES” 66%
S/T “YES” 66%

41%

Yes and you plan to go away
just once

5

2007, an increase in multiple holidays

Do you plan to go away on holiday this summer, in other words between June and September inclusive?

Base : Ask all (3.500 respondents)


66% 67% 66%
64% 64%
61% 60% S/T “YES”

42% 43% 43% 43% 43% 43% 41% Yes, and you plan to go away
just once

23% 24% 25% Yes, and you plan to go away
19% 21% 21%
17% several times

2005 2006 2007 2008 2009 2010 2011

DK: 2%

6

2007, but with disparities per country

Base : All

7

N.B.…

After two subdued years and despite a drab economic context in Western Europe,
holiday plans for summer 2011 for all Europeans are on the rise again and back
to the high levels of 2007.

A return to the pre-crisis period? Not exactly

A structural alteration: multiple holidays are progressing the most,
testifying to a disruption of the way in which Europeans organise their
holidays.

Major geographic disparities:
Holiday plans among the Italians and Spaniards are on the increase.
On the other hand, in the UK and Belgium, multiple holidays over the
summer have not managed to recover, and as a result holiday plans have
not evolved.
Moreover, the holiday plans of the French, which are stable compared to
2010, are still not back to their pre-crisis level.

8

Fewer two-week stays: preference or budgetary constraint?

In total, how long do you plan to go on holiday for this summer?

Base : People claiming that they will leave on holiday during summer 2011 (2,282 respondents)

Several answers possible

44% 45%
43%
42%
41%
39% 39%
42% 41% 2 weeks
38%
36% 36% 36% 1 week and less
35%

29% 29% 3 weeks and more
28%
27%
25% 25%
24%

2005 2006 2007 2008 2009 2010 2011

9

Total duration of summer holidays 2011 – According
to country
Base : People claiming they will go on holiday during summer 2011

All

n=2282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
Less than one week 7% 3% 4% 6% 8% 13% 3% 15%
2010 8% 3% 11% 6% 8% 12% 6% 13%
2009 7% 4% 6% 6% 7% 11% 7% 16%
2008 7% 5% 5% 7% 7% 9% 8% 8%
1 week 29% 20% 29% 26% 30% 40% 20% 36%
2010 27% 15% 30% 21% 24% 42% 19% 37%
2009 29% 17% 29% 25% 34% 41% 27% 36%
2008 29% 22% 27% 21% 30% 45% 22% 44%
2 weeks 39% 37% 50% 42% 32% 32% 48% 38%
2010 43% 43% 48% 43% 32% 42% 40% 40%
2009 41% 34% 49% 46% 30% 41% 39% 39%
2008 39% 32% 51% 41% 33% 35% 48% 43%
3 weeks 15% 20% 20% 11% 12% 9% 15% 13%
2010 14% 18% 14% 16% 13% 9% 19% 11%
2009 16% 24% 17% 13% 13% 11% 16% 13%
2008 16% 24% 19% 15% 11% 8% 13% 14%
4 weeks and more 13% 21% 7% 14% 17% 10% 13% 9%
2010 13% 21% 6% 15% 21% 9% 17% 8%
2009 13% 21% 8% 12% 16% 9% 10% 7%
2008 13% 16% 7% 15% 19% 10% 11% 7%
DK - 1% - - 1% - 1% -
2010 1% 1% 1% 1% 1% 1% 1% -
2009 1% 1% - 1% 1% 2% 1% 1%
2008 1% 2% - - 1% 1% 2% -

10

N.B…

2-week stays are still favoured but their proportion is going down.

In France, the UK and Spain, only one-week stays are regaining ground
this year.

In Italy, the increase in the frequency of summer holidays in 2011 is
having an effect on the duration of stays: the significant drop in 2-week
stays is working to the advantage of short stays.

11


II – Choice criteria are sensitive to current events

Budget and sun: criteria placed in priority ahead of possibilities for activities and
quality of infrastructures
But a sensitivity to the risks that is also considerably orienting choices
And current events in North Africa and the Middle East are clearly having an
impact on decisions

12

Budget and sun: criteria placed in priority ahead of
possibilities for activities and the quality of infrastructures

For each of the following factors, tell me if it played or will play an essential, important but not essential or secondary role in your
choice of destination

Base: People claiming that they will go on holiday during the summer 2011 (2,282 respondents)
S/T “Essential” +
“Important”
Single answer possible “Important”

The budget you intend
to allocate
39 42 18 1 81%

The 41 38 21 79%
climate

The possibility for leisure or
cultural activities 32 42 26 74%

The quality of tourist
infrastructures on-site
31 42 27 73%

% An essential role % An important but not essential role % A secondary role % DK

13

But a sensitivity to the risks that also considerably
orients choices
choice of destination

Base : People claiming that they will go on holiday during summer 2011 (2,282 respondents)

Single answer possible “Important”
“Important”

Health risks 37 32 31 69%

Risks of a terrorist 42 24 33 1 66%
attack

Risks of social unrest (strikes,
demonstrations…) 33 28 38 1 61%

Risks of a natural disaster
27 27 45 1 54%

Travel time to your holiday
location 18 32 50 50%

% An essential role % An important but not essential role % A secondary role % DK

14

Current events in North Africa and the Middle East
are clearly impacting decisions
choice of destination.

Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents)

% “Essential” + “Important”
The budget you intend to
82 82 83 81 allocate
81
80
79
78 80 79 The climate
79 79
78
75 77 The possibilities for leisure or
74 74
73 73 cultural activities
74 72 72 73
73 73 The quality of tourist
71 71 69
69 infrastructures
70 70
69 69
65 68 Health risks
64
66 66
62 62 Risks of a terrorist attack
61
60 61
Risks of social unrest

55 55 55
54 Risks of a natural disaster
53 53 54
54 52 52
53 50
52 52 49 50 Travel time to your holiday
50
50 49 50 location

2005 2006 2007 2008 2009 2010 2011

15

Current events in North Africa and the Middle East
are clearly impacting decisions
choice of destination.


% “Essential”

Risks of a terrorist attack (+5)
46
44 44 44 The climate
43
42 42 42 42
42 44 41 42 The budget you intend to
41 41 41
41 39 39 40 allocate
40 39
40 39 37
38 37 Health risks (+4)
35
33 32 33 33
32 33 Risks of social unrest (+ 10)
31 32
30 30 32 30 31
28 28 31 29 28
27 27 The possibilities for leisure or
28 27
27 27 27 27 cultural activities
27
22 23 The quality of tourist
20 infrastructures
20
20 17 18
18

Travel time to your holiday
location

2005 2006 2007 2008 2009 2010 2011

16

The importance of the different choice factors –
According to country
Base : People claiming that they will go away on holiday during summer 2011

% “Essential”

17

According to country


% “Essential”

18

Summary table

% “Essential”
1st factor 2nd factor 3rd factor
2011 : Risks of a terrorist attack
2011 : Climate 2011 : The budget you intend to allocate
All n=2 282 2010 : Climate
2010 : The budget you intend to allocate 2010 : Risks of a terrorist attack

2011 : The budget you intend to allocate
2011 : Climate 2011 : Risks of a terrorist attack
n=338 2010 : Risks of a terrorist attack / The
2010 : Climate 2010 : The budget you intend to allocate
possibilities for leisure or cultural activities

2011 : Risks of social unrest 2011 : The budget you intend to allocate
n=299 2010 : The possibilities for leisure
2010 : Climate 2010 : Risks of a terrorist attack
or cultural activities
2011 : Risks of social unrest 2011 : The budget you intend to allocate
n=304 2010 : The budget you intend to
2010 : Climate / Risks of a terrorist attack 2010 : Risks of a natural disaster
allocate
2011 : Risks of a natural disaster / The
2011 : Risks of a terrorist attack 2011 : Health risks
budget you intend to allocate
n=328 2010 : Risks of a terrorist attack / 2010 : Risks of a natural disaster
2010 : The budget you intend to allocate /
Health risks
Climate
2011 : Climate
2011 : The budget you intend to allocate 2010 : The quality of tourist infrastructures
n=389 2010 : The budget you intend to
2010 : Climate on-site
allocate

2011 : Climate 2011 : Risks of a terrorist attack 2011 : The quality of tourist infrastructures
n=304 2010 : Climate 2010 : The quality of tourist on-site
infrastructures on-site 2010 : Health risks
2011 : The possibilities for leisure or cultural
2010 : The possibilities for leisure 2011 : Risks of social unrest
n=321 activities
or cultural activities 2010 : Risks of a terrorist attack / Climate
2010 : Health risks

19

N.B…

The unavoidable criteria for Europeans are still budget and climate along
with the quality of tourist offerings (activities, infrastructures).

But Europeans have been marked by the current events of the past winter
and this spring, and particularly by the political movements in North Africa
and the Middle East. Within this context, the risk issue is in the forefront of
choice factors.

Note that all the risks are taken into account, whether for terrorist attacks,
social unrest or health risks.

20


II – Choice criteira are sensitive to current events

III – The “holiday budget” for summer 2011

In terms of budget, a general rise that conceals divergent changes according to
country

21

Holiday budget: a general rise…


2,145 € Compared
to 2010

+ 62 €

+ 3%

22

A general rise that conceals divergent changes


* i.e. - 75 £ (-3,6%), the pound sterling lost 2.7% in value compared to the Euro between April 2010 and April 2011 - Source : Banque Centrale
Européenne
** Source : Eurostat (March 2011 / March 2010)
23

Holiday budget – According to country
What total budget are you thinking of devoting to your summer holiday in 2011 (when you accumulate transport, accommodation, food
leisure activities, etc.) ?


2 795 €
2750

2650 2 605 €
2 579 € 2 584 € Belgium (+280€)
2550

2 426 €
2450
2 372 €
2 333 € 2 345 € Austria (+67€)
2350
2 290 € 2 325 €
2 267 €
2 235 € 2 230 € 2 244 € Italy (+112€)
2250 2 235 € 2 278 € 2 243 €
2 233 € 2 228 €
2 195 € 2 228 € 2 225 € Germany(+287 €)
2 170 € 2 145 € 2 206 € 2 204 € 2 132 €
2150
2 150 € UK (-147 €)
2 085 € 2 120 € 2 145 €
2 029 € 2 083 €
2050
2 025 € 2 066 €
ALL (+62 €)
1 934 € 1 956 €
1950 2 006 €
1 884 € 1 945 € France (+3€)
1 948 €
1 880 €
1850 1 910 € 1 822 €
1 879 €
1 764 €
Spain (-90 €)
1750 1 789 €
1 659 €
1650

2006 2007 2008 2009 2010 2011

24

N.B…

Europeans plan to spend a bit more in total this summer for their holiday

This average increase is the result of divergent changes between:
Countries whose budget has remained within a fairly stable range
over the past five years: France and Spain
A country that has been dropping structurally for several years: the
UK
And two countries with very heavy post-crisis increases: Germany
and Belgium

25


II – Choice criteria are sensitive to current events


IV – What prospects for summer 2011?

In terms of purpose, Europeans are still massively focused on rest, and less on
discovery. The postcard image of rest “at the seaside” is still the dream of the
vast majority of European holidaymakers.
Europe remains the destination favoured by Europeans, national tourism also has
the wind in its sails in France Spain and Italy. The persistent tendency to follow
the sun should be underlined.

26

Ideal holidays: rest a lot, discover a little
When you think of what, for you, would be the ideal summer holiday in 2011, what would you primarily want?
Base : All (3,500 respondents)
First answer

62
61 60 60 61 S/T REST
59 59

39 39 38 38 38
2 réponses possibles

37
35 S/T DISCOVERY

29 30 29
28 29 Discover new cultures, enjoy a complete
27 28
27 change of scenery
26 26 28
28
24 27 Rest, have peace of mind
25 25 Getting together, in your family, with your
23 23 spouse or friends
22
21 21

7 7 Enjoy your home
6 6 6 55
5 5 55
4 4 5 Do sport
5 5
4 4 4
3 33 Make new encounters, friendly or romantic
3 3 3 3 3 3
Take the time to read, to enhance your
knowledge
2005 2006 2007 2008 2009 2010 2011
None of these: 1% DK : 0%

27

The ideal holiday – According to country
Base : All

First answer

28

The ideal holiday – According to country
Base : All

First answer

29

Resting at the seaside is still the leading holiday goal
for Europeans

For your summer holiday, you you intend to go mainly… Several answers possible


65 65
64 64 64
63
62
To the
seaside

22 22 21 22
20 20
19 18
18 19 On a tour, discovering
21 20 20 17 17
18 18 15 things
15 16
16 15 To the mountains
14 14 14
13 13
12 To the countryside
To the city
2005 2006 2007 2008 2009 2010 2011

DK : 1%

30

The type of destinations anticipated – According to
country


31

Chosen destinations: an unchanged preference
among Europeans for Europe
Where do you think you will go on holiday this summer?

Base : People claiming that they will go away on holiday during summer 2011 (2,282 respondents) Don’t know yet: 2%
DK: 8%

Europe
Europe

80% 79%

North America
North America

4% 4%
Middle East
Middle East
2010 2011 Asia / Pacific
Asia / Pacific
2010 2011 1% 0%
2% 3%

Latin America / Africa
Latin America / Africa 2010 2011 2010 2011
Caribbean
Caribbean
5% 3%
2% 2%
2010 2011

2010 2011
• Egypt: 1% (=)
• Morocco: 1% (=) Several answers possible

• Tunisia: 0% (-1)
32

Chosen destinations: national tourism is doing well

DK : 8%

In your own country
48% 47%

2010 2011


33

… especially in France, Italy and Spain

Base : People claiming they will go away on holiday during
summer 2011

34

Europeans’ love of the sun is not flagging

DK: 8%

Other Western Europe
UK (Ireland, Luxembourg,
Netherlands…)
7% 7%
3% 3%
2010 2011 Belgium
2010 2011
1% 1% Germany

10% 9% Austria
2010 2011
3% 3%
France 2010 2011

16% 17% 2010 2011

Spain
Other Southern Europe Italy
(Crete, Croatia, Greece, 2010 2011
Portugal…) 16% 16%
19% 21%

7% 6% • Croatia: 2% (=)
2010 2011
2010 2011 • Greece: 3% (=)
2010 2011 • Turkey: 2% (-1)

35

Chosen destinations – According to country
Base : People claiming that they will go away on holiday
during summer 2011

36

All
Base : People claiming that they will go away on holiday during
summer 2011 n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
France 17% 60% 4% 11% 5% 2% 34% 4%
2010 16% 60% 3% 7% 3% 1% 40% 2%
2009 16% 54% 3% 9% 4% 6% 28% 6%
2008 18% 63% 5% 9% 6% 2% 31% 4%
UK 7% 2% 3% 29% 1% 2% 3% 2%
2010 7% 1% 3% 28% 3% 2% 2% 2%
2009 6% 3% 1% 26% 2% 1% 2% 1%
2008 7% 1% 2% 31% - 1% 1% 2%
Including Southern Europe 43% 19% 30% 32% 63% 76% 34% 52%
2010 43% 20% 31% 36% 66% 73% 35% 45%
2009 45% 15% 34% 35% 74% 75% 35% 43%
2008 41% 18% 34% 33% 65% 65% 30% 48%
Spain 16% 7% 11% 15% 59% 5% 12% 8%
2010 16% 9% 11% 15% 59% 6% 14% 6%
2009 17% 6% 12% 16% 67% 6% 11% 6%
2008 16% 7% 12% 16% 60% 4% 10% 9%
Italy 20% 5% 11% 5% 3% 69% 11% 20%
2010 19% 6% 9% 7% 4% 66% 13% 20%
2009 21% 4% 12% 7% 4% 68% 13% 16%
2008 18% 6% 12% 4% 3% 58% 7% 17%
Including Central Europe 2% 2% 4% 2% 1% 1% 2% 3%
2010 2% 1% 5% 2% 2% 2% 2% 5%
2009 2% 2% 3% 2% 1% 1% 3% 3%
2008 3% - 6% 4% 3% 1% 4% 4%
Including Northern Europe 2% 0% 7% 1% - 1% 1% 1%
2010 2% 0% 6% 2% 1% 1% 2% 3%
2009 2% 1% 5% - - 1% 1% 3%
2008 2% - 7% 1% 1% 1% 1% 3%

37


38

N.B.…

Europeans are not changing their habits in terms of anticipated
destinations: Europe is still the favoured tourist zone for Europeans.

Within Europe, following the sun is the structuring factor in these
seasonal migrations.

And logically, the French, Italians and Spanish are the ones who go away
the most to a destination in their own country.

39


II – Choice criteria sensitive to current events


IV – What prospects for summer 2011?

V – Holiday organisation

Holidays are still prepared ahead of time
Europeans’ independence in the organisation of their holidays: a basic trend
strengthened by the crisis
The position of the Internet, as the dominant reservation channel, is
strengthened
And what about the mobile Internet in the future? It is viewed as more useful
during holidays than it is when preparing them

40

Holidays are still prepared ahead of time
Which of these two situations comes closest to your own?



70% 69% 69% 71% 71%
68% 68% You started to prepare your
holidays ahead of time

29% 31% 29% 30% 30% 28% 28% You will decide on your
destination at the last
minute

2005 2006 2007 2008 2009 2010 2011

NSP : 1%

41

Holidays are still prepared ahead of time, and
this applies in all countries


42

Europeans’ independence in the organisation of their
holidays: a basic trend strengthened by the crisis
Which holiday formula(s) will you opt for during these summer 2011 holidays?


All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

You will organise your trip yourself,
71% 78% 69% 68% 66% 69% 68% 71%
purchasing separate services

2010 70% 73% 71% 68% 71% 66% 71% 70%
2009 70% 78% 69% 68% 66% 69% 64% 74%
2008 65% 73% 69% 60% 60% 60% 63% 72%
You will purchase an all-inclusive package,
27% 16% 30% 35% 31% 26% 32% 28%
including transport and accommodation
2010 27% 20% 28% 33% 25% 29% 29% 32%
2009 28% 17% 27% 32% 30% 33% 34% 27%
2008 29% 17% 30% 37% 28% 34% 34% 32%
Neither of these 2% 1% 2% 1% 4% 2% 2% 2%
DK 2% 3% 0% 2% 1% 3% 1% 2%

43

The position of the Internet, as a dominant
reservation channel, is strengthened
How do you plan to make your reservations (planes, train, hotel, clubs)?

Base: People claiming that they will go away on holiday during summer 2011

44

The position of the Internet, as a dominant
reservation channel, is strengthened



57%
53% S/T Via the
50% Internet
47%

39%
35% 32% 31% By going straight to the website of a
28% 29%
27% service provider (airline, hotel…)

16% 16% 16% 17%
By going to a website such as
Expedia, Opodo…
17% 16%
14% 14% By going to the website of a travel
agency or Tour Opérator

2005 2006 2007 2008 2009 2010 2011

NSP : 1%

45

Purchase modalities – According to country


46

Purchase modalities – According to country


All

n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321

By physically going to a travel agency or Tour
24% 10% 29% 23% 29% 29% 25% 32%
Operator
2010 25% 11% 27% 20% 31% 35% 24% 30%
2009 29% 14% 33% 24% 33% 41% 33% 35%
2008 33% 19% 35% 31% 38% 41% 35% 43%
By physically going to a service provider
(airline, hotel…) 10% 7% 14% 6% 5% 13% 6% 17%

2010 10% 8% 15% 10% 8% 9% 8% 13%
2009 13% 14% 16% 12% 8% 13% 6% 17%
2008 14% 12% 20% 9% 6% 20% 12% 15%

You don’t make any reservations 9% 16% 6% 1% 14% 10% 10% 7%
2010 8% 12% 6% 2% 13% 11% 8% 9%
2009 7% 8% 8% 3% 11% 6% 9% 7%
2008 9% 8% 9% 3% 13% 12% 9% 9%

DK 2% 3% 2% 1% 2% 1% 3% 1%
2010 2% 8% 1% 2% 2% 0% 2% 1%
2009 2% 4% - 4% 1% 1% 2% 2%
2008 3% 10% 1% 2% 2% - 3% 1%

47

Means of accommodation – According to country
What type(s) of accommodation will you opt for during these summer holidays 2011?


All
n=2 282 n=338 n=299 n=304 n=328 n=389 n=304 n=321
You will rent a house, a hotel room or bed
71% 56% 76% 70% 71% 77% 82% 78%
and breakfast room
2010 69% 59% 75% 63% 69% 73% 73% 78%
2009 71% 58% 75% 72% 73% 74% 73% 78%
2008 68% 50% 77% 74% 65% 70% 76% 84%
You will go to your second home or to the
23% 39% 18% 19% 23% 17% 15% 17%
home of friends
2010 21% 30% 16% 21% 31% 16% 13% 17%
2009 22% 32% 15% 20% 24% 22% 19% 19%
2008 22% 31% 18% 16% 24% 25% 15% 15%
You will do camping-caravanning 12% 17% 12% 15% 6% 8% 11% 8%
2010 14% 17% 14% 22% 4% 10% 12% 9%
2009 12% 17% 11% 14% 9% 9% 14% 9%
2008 13% 23% 12% 16% 7% 8% 8% 7%
None of that 1% 0% 1% - 0% 1% 1% 1%
2010 0% - 1% - - - 1% 0%
2009 1% 1% 1% - - 1% - 1%
2008 1% - - - 2% 1% 1% -
DK 1% 1% 1% 2% 1% 1% 0% 1%
2010 1% 2% 1% 0% 2% 2% 1% -
2009 1% 2% 1% 1% 1% 1% 1% -
2008 1% 2% 1% - 2% 1% - -
48

N.B…
The organisation of holidays is based on a trio that is now solidly
in advance, independently, via the
established:

Internet

And what about the mobile internet
of the future?

49

The level of Smartphone ownership
Do you own a smartphone (i.e. a mobile phone such as a Blackberry, iPhone, iTouch, Android, Windows phone…) ?

Base : All (All countries: 3,500 respondents, France : 500, Germany: 500, GB : 500, Spain: 500, Italy: 500, Belgium: 500, Austria: 500)


ALL 76 24

69 31

75 25

76 24

78 22

79 21

80 20

89 11

NO YES
50

Smartphone usage during holidays
When you are travelling, do you use your Smartphone more often, as much, or less often than the rest of the year?

Base : Those claiming to have a Smartphone (764 respondents)


DK More often than the
rest of the year

3%
12%
A desire to
“disconnect’ in line As much as the
with aspirations to rest of the year

rest? 28%
57%

Less often than the
rest of the year

51

Smartphone usage during holidays
When you are travelling, do you use your Smartphone more often, as much, or less often than the rest of the year?

Base : Those claiming to have a Smartphone (All : 764 respondents, France : 124, Germany : 100, GB : 152, Spain: 119, Italy: 111,
Belgium : 54, Austria : 104)

ALL 3 57 28 12

4 40 36 20

3 35 43 19

2 52 31 15

2 71 18 9

2 69 20 9

8 61 25 6

2 68 25 5

DK Less often than rest of year As much as rest of year More often than rest of year

52

Usefulness viewed as moderate in preparing
holidays…

And before your trip, would you find it very useful, somewhat useful, not really useful or not useful at all to be able to consult or access the
following at any place or at any time on your Smartphone?

Proposals for travel insurance Practical information for the organisation of
Proposals for travel insurance Practical information for the organisation of
policies your stay (vaccination, administrative
policies your stay (vaccination, administrative
documents such as visa request, medical kit…)
documents such as visa request, medical kit…)

S/T 8% 14%
9% S/T S/T
“Useful” S/T
55% 7% “Useful” “Useful”
21% “Useful”
21% 46% 34%
34%

14%
20%

14% 12%

S/T S/T
S/T S/T
“Not useful”
“Not useful” “Not useful”
“Not useful”
70% 58%
70% 58%

% DK % Not useful at all % Not very useful % Somewhat useful % Very useful
53

Usefulness valued more in the UK, Spain and France
And before your trip, would you find it very useful, somewhat useful, not really useful or not useful at all to be able to consult or access
the following at any place or at any time on your Smartphone?

Base : All (3 500 respondents)

% “S/T Useful”

54

Usefulness valued much more during the holidays

And while travelling, would you find it very useful, somewhat useful, not really useful or not useful at all to be able to consult or access the following
at any place or at any time on your Smartphone?

Base : All (3,500 répondants)
S/T
S/T
“Usefulness”
“Usefulness”

A list of useful numbers
(embassy, hospitals, etc…) 26 26 7 33 8 52%

A conversation guide in the
language of the country you are 18 24 10 40 8 42%
visiting

Weather forecasts and universal
speaking clock
15 22 12 43 8 37%

A telephone platform to facilitate your
stay on-site with reservations for 12 22 13 45 8
restaurants, hotels, shows, rental vehicles
34%

A currency converter 15 19 12 46 8 34%

% Very useful % Somewhat useful % Not really useful % Not useful at all % DK
55

Usefulness valued much more during the holidays

And while travelling, would you find it very useful, somewhat useful, not really useful or not useful at all to be able to consult or access the following
at any place or at any time on your Smartphone?


% “S/T Useful”

56

I - Holiday plans for summer 2011 are on the rise again

II - Choice criteria sensitive to current events

III - The “holiday budget” for summer 2011

IV - What prospects for summer 2011?

V – Holiday organisation

VI – Risks and risk coverage

A hierarchy of fears that has changed little and is focused on physical harm
(health problems, terrorist attack)
Regular progression in the level of risk coverage but a persistent gap between
the level of concern and the level of coverage

57

Fears focused primarily on health risks
Tell me, for each of these events, if it’s something that concerns you personally a lot, somewhat, not really or not at all when you go on
holiday:

Base : To people claiming they will go on holiday during summer 2011 (2,282 respondents)
S/T
S/T
“Concerned”
“Concerned”

A health problem concerning
you or someone travelling with 47 22 16 15 69%
you

A health problem concerning one
of your family members not 42 27 16 15 69%
travelling with you

Loss of your personal effects
(luggage, clothing, money)
33 30 19 18 63%

A transport accident 36 19 20 25 55%
(plane, train, car, etc.)

A problem concerning your
home (water, fire damage, 29 22 22 27 51%
burglary, etc.)

% A lot % Somewhat % Not really % Not at all % DK

58

Fears focused primarily on health risks
holiday:


S/T
S/T
Single answer possible “Concerned”
“Concerned”

Risk of a terrorist attack 33 15 18 34 48%

Your vehicle breaking down 19 24 24 32 1 43%

(earthquake, volcano eruption, 25 18 22 35 43%
flood)

A strike or delay in
15 27 26 32 42%
transportation

% A lot % Somewhat % Not really % Not at all % DK

59

Fears generally stable, aside from a progression in
the risks of a terrorist attack
holiday:


% “A lot” + “Somewhat concerned »

75 76
74 74
75 A health problem concerning you or someone
74 70 69 travelling with you
73 72 72 69
68 A health problem concerning one of your
65 69 68 69 family members who is not travelling with
64 68 64 you
62 63
61 Loss of your personal effects
60 60
59
56 57
55 A transport accident
58 54
53 53
56
51 51
49 53 49 A problem concerning your home
48
48
46 Risk of a terrorist attack (+4)
47 46 45
47 43 43 43
44 Your vehicle breaking down
40 43
44 44 Risk of a natural disaster
43 43 42
38 42
37 Strike or delay in transportation (+4)
35 38 38

2005 2006 2007 2008 2009 2010 2011

60

Fears – According to country
Base : To people claiming they will go on holiday during summer 2011

% “Very concerned”

61

Fears – According to country

Base : To people claiming they will go on holiday during summer 2011

% “Very concerned”

62

N.B…

Europeans’ concerns are still the same as last year, with an increase in
fears regarding health problems.

Risks of a terrorist attack along with strikes or delays in transportation are
back on the rise this year.

63

Barometer: Europeans' and their holidays - Survey 2011

Barometer: Europeans' and their holidays - Survey 2011

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Barometer: Europeans' and their holidays - Survey 2011