691880 easier scc-01-2015

1. THE E-MOBILITY MARKETPLACE ACROSS
EUROPE.
TEN-T DAYS 2015, RIGA, LATVIA.
Dr. Michael Hajesch.
Corporate Planning and Product Strategy, BMW Group.

2. THE E-MOBILITY MARKET PLACE.
It is about …
Vehicles
Technology
Energy
Charging Services
Charging Infrastructure
 Customer Satisfaction.
 E-Mobility Market Growth.

3. THE E-MOBILITY MARKET PLACE.
Today …
Vehicles, are available, more to come.
Technology, is available and will evolve over time.
Energy, is available, regenerative most preferred, net integration
secured.
Charging Services, are available but not yet connected.
Charging Infrastructure, improvement, still a significant
challenge.
 Customer Satisfaction not fully achieved.

4. Seite 4
THE CHALLENGE IS WITH THE PUBLIC FAST
CHARGING INFRASTRUCTURE.
 Chicken/Egg Problem;
Less xEVs in the market – less attraction to invest – no market development
 No stable business case today;
especially regarding fast charging infrastructure.
 Missing strategies from municipalities and cities;
how to integrate xEVs and charging infrastructure in their traffic system.
 Minor willingness to pay for an insufficient service;
if the service is right this will change

5. MUTUAL BUSINESS OPPORTUNITIES WITH
MANY DIFFERENT PLAYERS IN THE MARKET.
Power/Grid integration
Storage Systems
PowerTrain System
Industrial Customers
Intelligente Charging and Energy Services for private and public charging.
360° ELECTRIC, eRoaming, SmartHome, ChargeNow… enable enhancement of the traditional
Business Model.
Mobility Services
Selling/Leasing Cars, DriveNow, ParkNow, AlphaCity, …Enable enhancement of the traditional Business
Model.
Public charging demands
Home charging demands

6. Seite 6
PARTNERING APPROACH AS THE KEY ENABLER.
ADDITIONAL 390 FAST CHARGING STATIONS
INITIATED.
TEN-T RCNU
K
TEN-T CORRI-
DOOR
F
R
A
T
TEN-T CEGC

7. EU: WE SEE A POSITIVE TREND TOWARDS
INCREASED AVAILABILITY OF PUBLIC
CHARGING INFRASTRUCTURE*.
Public Private Partnership is the right way forward to market development,
especially if there is no differentiating factor.
E-Mobility is a Marathon not a Sprint. Ten-T funding is necessary also in
the future.
* Focus on DC Charging Infrastructure.
Source: electrive.net
More than 1.000 DC Charging
Stations were initiatied during the
last 12 month.
BMW Prognose: 062/2014

8. IN A NUTSHELL…
… we know how the European E-Mobility market should look like.
… the necessary technology is already there, scaling is the challenge of the next
years.
… connectivity, partnering and collaborating are the key enabler.
… biggest challenge is and will be the deployment of public charging infrastructure.
… for E-Mobility market growth further Ten-T funding is necessary.
You as key stakeholders are in the driver seat in designing
and making the future of E-Mobility happen.

9. © VERBUND AG + ZCF
TEN-T Days 2015
Lessons learned and future challenges
in EV Fast Charging Infrastructure
Cupal, VERBUND
Wardle, ZCF

10. © VERBUND AG + ZCF
We are successfully conducting Live Trials on
EV Fast Charging Infrastructure in Europe
2015-06-22 Seite 10TEN-T Info Days / Cupal, Wardle
11Member States8TEN-T Projects
600 Chargers 40mEURO
9TEN-T Corridors
3k km
4 Car makers 5Operators 6 Public Bodies 7Utilities

11. © VERBUND AG + ZCF
Fast Chargers from TEN-T Projects allow driving all through Europe -
From Ireland to Slovakia, from Sweden to France
2015-06-22 Seite 11TEN-T Info Days / Cupal, Wardle
Letterkenny to Košice
2 971 km
Enköping to Perpignan
2 819 km

12. © VERBUND AG + ZCF 2015-06-22 Seite 12TEN-T Info Days / Cupal, Wardlehttps://webgate.acceptance.ec.europa.eu/tentec/public/map/maps.html

13. © VERBUND AG + ZCF
Most successful EV infrastructure programme globally -
still only first step towards a comprehensive charging network
Austria
2015-06-22 Seite 13TEN-T Info Days / Cupal, Wardle
United Kingdom
Fuel stations Fast Chargers Fuel stations Fast Chargers
2 500
65
8 500
400

14. © VERBUND AG + ZCF
Drivers think Rapid Charging is necessary
2015-06-22 Seite 14TEN-T Info Days / Cupal, Wardle

15. © VERBUND AG + ZCF 6/23/2015 15
Technological
innovation
Continued
Investment
Power constraints
Driving cross-border
Differing technical
standards
Cross-sector
Co-operation
Consistent strategic
European plan
Harmonised local and
European regulations
LESSONS LEARNT RECOMMENDATIONS

16. © VERBUND AG + ZCF 6/23/2015 16
Stakeholders in Charging Infrastructure provision

17. © VERBUND AG + ZCF 2015-06-22 Seite 17TEN-T Info Days / Cupal, Wardle
Additional benefits of charge point provision
Health
Wellbeing
Residents services
Cleaner cities
Reducing CO2
Reducing noxious
gases
Long term business
model
Avoidance of fines
Financial gain
Economic
development
Fossil fuel reliance
Targets

18. © VERBUND AG + ZCF 2015-06-22 Seite 18TEN-T Info Days / Cupal, Wardle
Technological Challenges
Battery Sizes will double and triple
Re-charging Power needs to multiply accordingly
Number of vehicles per location will multiply
Grid connection will exceed 1 MB
Local Storage technologies need to be tested

19. © VERBUND AG + ZCF 2015-06-22 Seite 19TEN-T Info Days / Cupal, Wardle
Financial Challenges
Employ Innovative Financial Instruments for Live
Demonstrations and Roll Out
Ensure direct funding for next innovation steps
Create Innovation Pipelines from first projects
Foster cross-sector cooperation of industry
Boost EV market growth

20. © VERBUND AG + ZCF 2015-06-22 Seite 20TEN-T Info Days / Cupal, Wardle
Cross-Sectoral Challenges
Integration with Generation from Renewables
Integration with Smart Grids
Local Storage to reduce grid load
Synergies with H2 Infrastructure
Distributed storage

21. Olivier Paturet
Zero Emission Strategy
NISSAN Europe

22. EV Sales
175,000
2010 2011 2012 2013 2014
+22.5%
+76.5%
+28.5%
61,507

23. Nissan thinks differently
Congestion
Nearly
Zero
fatalities
Zero
emissions

24. Battery Electric Vehicles : An investment for the future
Improves Urban Air Quality
Avoids Oil dependency
Climate Change
Integration with Renewable
Urban & Building Policies

25. EV Quick Charging: Cooperation in multi-standards
2013 2014 2015-2017
EU Funded CEF
UK TeN-T
Ireland TeN-T
50
124
1500
Multi standards
Interoperable
0
20000
40000
60000
Charging Events

26. Further large scale joint investment.
• The deployment is only
starting is Western
Europe
• Market synchronization
between EV and Infra
• E-Roaming at lowest cost
possible
• Co- funding schemes (i.e.
CeF) guarantees best
chances of success
• Next 24 months critical
with more BEV coming
• Support is required to
maintain a low EV TCO

27. The future of electromobility
Speeding up the EV adoption curve

28. EVs Batteries
Charging
Infrastructure
V2G &
Smart
Grids
European
Funding
for EV
project
Customer
promise
Future
Mobility
Collaborative
approach e-
mobility
e-mobility experts will play a strong role

29. COLLABORATION IS KEY
=“Dynamic
Consensus”