2. eCulture in Smart Cities
Overview: Smart Cities and eCulture
Deep Dive: Smart Square project
Explorative Dive: Enhanced Storytelling
Europeana AGM - November 2015 - Jens Bley
3. eCulture in Smart Cities is missing
Europeana AGM - November 2015 - Jens Bley
Models Concepts Benchmarks
4. eCulture in Smart Cities
Europeana AGM - November 2015 - Jens Bley
“Smart cities use information and communication
technologies (ICT) to be more intelligent and efficient in
the use of resources, resulting in cost and energy savings,
improved service delivery and quality of life, and reduced
environmental footprint – all supporting innovation and the
low-carbon economy.“
Boyd Cohen
5. Key aspects that define a Smart City:
smart governance, smart energy, smart building, smart mobility,
smart infrastructure, smart technology, smart healthcare and smart citizen
(Forbes, Smart Cities -- A $1.5 Trillion Market Opportunity, 6/19/2014)
and for us: Smart Museums, Smart Culture, Smart Living
Europeana AGM - November 2015 - Jens Bley
6. eCulture in Smart Cities
means
Reaching out to new audiences
Enhancing smart city services
Collaboration between various stakeholders
Engaging in new business models
Europeana AGM - November 2015 - Jens Bley
7. The British Museum broadcasting „Pompeii Live“ and „Vikings Live“ to cinemas
Reaching out to new audiences
by acting as a broadcaster
Europeana AGM - November 2015 - Jens Bley
8. Reaching out to new audiences
Cruise ship passengers
Business travellers with spare time
Citizens in a leisure mode
Europeana AGM - November 2015 - Jens Bley
9. Points of contact with new audiences
Urban Furniture Digital Signage Shop Windows Apps
Courtesy Connecthings
Europeana AGM - November 2015 - Jens Bley
10. Enhancing Smart City Services Nice/France
Courtesy Connecthings
Europeana AGM - November 2015 - Jens Bley
12. Cases Marseille Hamburg Milan
Sources: Hamburg.de, Connecthings, ETT
Europeana AGM - November 2015 - Jens Bley
13. Case Urban Art Cloud
Europeana AGM - November 2015 - Jens Bley
14. Case to come
eCulture Path Trondheim/Norway
CC BY-SA 2.0 - Åge Hojem/Trondheim Havn from Trondheim, Norway National Pilgrim Center
Europeana AGM - November 2015 - Jens Bley
15. Collaboration with various stakeholders
Municipal administration
City tourism organization
City portal
Public transport corporation
Urban furniture company
Cultural content owners
Service providers
A role for Europeana ?
Europeana AGM - November 2015 - Jens Bley
16. Engaging in new business models
Reach (Media), Click-Through, Licensing,
Revenue Sharing, Subscription, Bartering,
Commission, Brand Awareness, Contacts …
Key Performance Indicators
Retail: Frequency = motivation to provide
shop windows
Europeana AGM - November 2015 - Jens Bley
17. Know your own and the partner currencies
... conversion of contacts into visitors, users,
members, friends, contributors, ...
... exclusive content, co-branding ...
Europeana AGM - November 2015 - Jens Bley
24. Measuring
audience movements, interests, modes
content engagement and crossover between
cultural and non-cultural activities
in a
Smart Square, Smart Quarter, Smart City
context
Europeana AGM - November 2015 - Jens Bley
26. New Momentum : UNESCO World Heritage Listing - July 2015
Europeana AGM - November 2015 - Jens Bley
27. New Momentum : Hamburg bids for the Olympics 2024/28
Photo gmp / hamburg.de
Europeana AGM - November 2015 - Jens Bley
28. Let us help shape really smart cities
Smart citizens
Smart museums
Smart cultural services
with Europeana leading the
political agendasetting ?
with Europeana as a hub for
knowledge and case studies ?
33. Creating Relevance for Audiences
by means of Cognitive Computing
linking
Hamburg Vikings Trade Routes
Customs Food Fashion Games Art
Tools Weapons Transportation Climate
with audiences interests, tastes, knowledge
in a meaningful way
Europeana AGM - November 2015 - Jens Bley
35. Creating Relevance for
Audiences, Cultural Institutions, Cities, Regions
and Storytellers across Europe
500 Years - Reformation 2017
Art Believes Climate Media(Print) Trade Food ...
Europeana AGM - November 2015 - Jens Bley
37. Reformation 2017 (and beyond)
Discovering and displaying meaningful connections
between collections, places, people, events, themes ...
for and with
cultural institutions, tourism organizations,
educational publishers, audiences ...
Europeana re-use services ?
38. eCulture in Smart Cities
and Cognitive Computing in eCulture
Europeana AGM - November 2015 - Jens Bley
Editor's Notes
Culture or eCulture is not part of any models (here: the one from IBM from Annika Grosse) or in the concepts (here: Wordle from the English Wikipedia entry for Smart Citiy or in benchmarking studies (we looked at many of those with the Chamber of Commerce in Hamburg
No smart city without smart living = inclusion of the cultural domain
Some institutions reach out to new (and old) audiences by acting as broadcaster like the British Museum – Live Broadcast into cinemas across the UK
One has to reach out to audiences where they are and the mode they are in
New points of contact with audiences in a smart city ecosystem create new chances – but: there are already players „owning“ these audiences
In Nice, France, one can follow the trails of Matisse through digital entry points at urban funiture (bus stops etc.)
Barcelona created an wireless contact point infrastructure (8000 points) for smart city services. Cultural offerings can build on this.
There are plenty of outdoor digital trails – but truly smart means not being in your own ecosystem but connecting with other services
A creative way of engaging the public was the Urbam Art Cloud with projecting crowd sourced art injections onto fassades in Munich
Trondheim was one of the first – if not the first – wireless city. They are also a significant „end destination“ for pilgrims AND hundreds of thousands of postal and cruise ship passengers. An eCulture path is under development throughout the city and later the region with stakeholder from the National Pilgrim Center, the municipality, Wireless Trondheim and Innovation Norway involved. Living Labs has been part of this discussion.
Very important: in a smart city context, cultural institutions have to engage in the business models of other players. First of all, one has to understand each others priorities and key performance indicators
No reason for cultural institutions to beg to part of the greater ecosystem. They have something unique to offer.
A deep dive into a Living Labs Germany project in ooperation with the Archaeological Museum Hamburg and an increasing partner ecosystem, including universities, foundations and local organizations. It is a best practice project involving highly reputed international and local smart city and museum innovation production partners.
Hamburgs funding place is a square in the center of Hamburg that needs to be re-vitalized. We will do so by injecting a major eCulture project with digital storytelling in a real and complex environment. The Archaeological Museum is located about 20-30 minutes away from that location and therefore needs to leave the comfort zone of ist own four walls.
We will tap into various visitor, shopper, business people streams including using shop window digital storytelling guiding pathes. Shop windows have already been offered to us.
Various forms of digital storytelling in a real and virtual environment will be applied. We have gathered world class providers of these innovative services. Local and international partners.
Existing businesses, foundations, restaurants, shops and even the church will play an important role and have partially already been informed and included. They all have their own motivation, but like the bigger picture.
Many „smart city“ digital services are already delivered with location relevance. These include beacons in shops as well as mobility offerings. Negotiations have started to interface our storytelling with their services and vice versa.
We have teamed up with an institution to measure effectiveness and changes when injecting the eCulture component into this smart square / quarter in the making.
Contexts are always helpful. One of the is the eCulture Agenda 2020. We expect some cross fertilization for example in terms of communication.
Luckily, the square is in immediate vicinity of two areas of Hamburg that have just been listed as a UNESCO World Heritage
And last but least: Hamburg‘s emerging bid for the Olympic Games opens new avenues for such a project that is at the heart of Hamburg*s history
To go full circle: only if the cultural domain creates offerings and visibiliy in the smart city ecosystem – sometimes as a leading and sometimes as a contributing partner – will we finally see eCulture as part of the models, concepts and benchmarks for smart cities. It does require a lot of stakeholder mediation but also drive from the cultural domain and entrepreneurship.
A deep dive into a Living Labs Germany project in ooperation with the Archaeological Museum Hamburg and an increasing partner ecosystem, including universities, foundations and local organizations. It is a best practice project involving highly reputed international and local smart city and museum innovation production partners.
A deep dive into a Living Labs Germany project in ooperation with the Archaeological Museum Hamburg and an increasing partner ecosystem, including universities, foundations and local organizations. It is a best practice project involving highly reputed international and local smart city and museum innovation production partners.
A deep dive into a Living Labs Germany project in ooperation with the Archaeological Museum Hamburg and an increasing partner ecosystem, including universities, foundations and local organizations. It is a best practice project involving highly reputed international and local smart city and museum innovation production partners.
A deep dive into a Living Labs Germany project in ooperation with the Archaeological Museum Hamburg and an increasing partner ecosystem, including universities, foundations and local organizations. It is a best practice project involving highly reputed international and local smart city and museum innovation production partners.
Cognitive Computing, as mentioned by Annika Grosse, will help create relevance for audience in a self-learning mode.
In a greater context – Living Labs is engaged in co-developing a pan-European digital storytelling project leading to the 500 years festivities of the Reformation. Various players – cultural institutions city organizations, tourism offices will be able to contribute and benefit. One of teh drivers will be utilizing cognitive computing approaches to deconstruct and re-assemble sone of these complex themes and data worlds for the beneft of reaching new audiences and displaying unusual connections.
In a greater context – Living Labs is engaged in co-developing a pan-European digital storytelling project leading to the 500 years festivities of the Reformation. Various players – cultural institutions city organizations, tourism offices will be able to contribute and benefit. One of teh drivers will be utilizing cognitive computing approaches to deconstruct and re-assemble sone of these complex themes and data worlds for the beneft of reaching new audiences and displaying unusual connections.
In a greater context – Living Labs is engaged in co-developing a pan-European digital storytelling project leading to the 500 years festivities of the Reformation. Various players – cultural institutions city organizations, tourism offices will be able to contribute and benefit. One of the drivers will be utilizing cognitive computing approaches to deconstruct and re-assemble sone of these complex themes and data worlds for the beneft of reaching new audiences and displaying unusual connections.