Guide to Advertising Review

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Tri-State Better Business Bureau

A primer for the Better Business Bureau's advertising review process.

Business

Why do ad review? ,[object Object],[object Object],BE HONEST

The Bureau does this by: ,[object Object],[object Object],[object Object],[object Object]

Local Advertising Review Process Complaints Local BBB Local BBB Local Advertising Review Committee

During the Ad Review process, the BBB will typically consult the following: ,[object Object],[object Object],[object Object],[object Object],[object Object]

BBB Code of Advertising ,[object Object],[object Object],[object Object]

How does the BBB determine if an ad is deceptive? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Comparative Price, Value and Savings Claims

Comparative Price, Value and Savings Claims ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

List Prices ,[object Object],[object Object]

Going out of Business Sales ,[object Object],[object Object],[object Object]

Here is a meet or beat policy that doesn’t need any other explanation.

Free ,[object Object],[object Object],[object Object],[object Object],[object Object]

Credit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

No Credit Rejected ,[object Object],[object Object],This is big in the car industry

Extra Charges ,[object Object],[object Object]

Bait and Switch ,[object Object],[object Object],[object Object],[object Object]

Sufficient Quality of Advertised Merchandise ,[object Object],[object Object],[object Object]

Warranties ,[object Object],[object Object],[object Object],[object Object]

Lifetime Warranty Is the warranty for the lifetime of the truck, for your lifetime or for the time that you own the truck?

Asterisks Asterisks should explain the initial concept more clearly, not take away what has been given.

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Superiority/Disparagement ,[object Object],[object Object],[object Object],[object Object]

Testimonials/Endorsements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What do we collect to review? ,[object Object],[object Object],[object Object],[object Object],[object Object]

If you see an ad you think is misleading, let us know! ,[object Object],[object Object],[object Object],[object Object],[object Object]

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