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Presentatie szigetonderzoek

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EveliendeJong

doelgroeponderzoek naar tevredenheid en mogelijkheden voor nieuwe producten onder de reizigers op de Sziget partytrein. Uitgevoerd door twee toiletjuffen. Eerste pilot van pluspunt toiletservice.

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Doelgroeponderzoek Hippie Express partytrein Sziget 2010 Onderzoek door twee toiletjuffen van www.opvallend g oed.com
Opzet onderzoek ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
onderzoeksgroep ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enquête formulier ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resultaten Hippie Express (party)
Prijs van de reis is oké ,[object Object]
De prijs van de party is ook oké ,[object Object],[object Object],[object Object],[object Object],[object Object]
Comfort: een trein is een trein ,[object Object],[object Object],[object Object],[object Object],[object Object]
Party!!! ,[object Object],[object Object],[object Object]
Stiltewagon? tsssssss ,[object Object]
Ruimere keus vertrekdata? DOEN! Op een eventueel aanbod van meerdere vertrekdata reageert vrijwel iedereen enthousiast. Opmerkingen: Ze willen graag een paar dagen voordat het festival begint in Budapest aankomen. Drie dagen voor het festival arriveren werd het meest spontaan genoemd Langer blijven om de stad te zien lijkt sommige partypeople fijn. Na het festival blijven wordt niet spontaan genoemd, maar desgevraagd lijkt het ze wel wat. De vijf mensen die een ruimer aanbod van vertrekdata niets vonden, uitten de angst dat dan de partypeople niet meer als groep in een partytrein terecht komen.
Een mini-onderzoek onder reguliere reizigers ,[object Object],[object Object]
De prijs van de reis is TOP, maar zo’n partyticket is te duur ,[object Object],[object Object]
Opzet party: andere muzieksmaak en minimale behoefte stiltewagon ,[object Object],[object Object]
Comfort en ruimere keus vertrekdata (DOEN!) ,[object Object],[object Object]
Damage control “hou ‘s nachts je bek of ik breek je nek” ,[object Object],[object Object],[object Object]
Conclusie Hippie Express partypeople ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusie Sziget Express slaapwagon reizigers ,[object Object],[object Object],[object Object],[object Object]
Video ‘TIP’S&TOP’S’

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Presentatie szigetonderzoek

  • 1. Doelgroeponderzoek Hippie Express partytrein Sziget 2010 Onderzoek door twee toiletjuffen van www.opvallend g oed.com
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  • 11. Ruimere keus vertrekdata? DOEN! Op een eventueel aanbod van meerdere vertrekdata reageert vrijwel iedereen enthousiast. Opmerkingen: Ze willen graag een paar dagen voordat het festival begint in Budapest aankomen. Drie dagen voor het festival arriveren werd het meest spontaan genoemd Langer blijven om de stad te zien lijkt sommige partypeople fijn. Na het festival blijven wordt niet spontaan genoemd, maar desgevraagd lijkt het ze wel wat. De vijf mensen die een ruimer aanbod van vertrekdata niets vonden, uitten de angst dat dan de partypeople niet meer als groep in een partytrein terecht komen.
  • 12.
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