Social Media can be many things, including a sounding box your event. What is SnapChat?? How can you utilize to increase engagement at my events -- READ MORE

1. Snapchat and
Live Events:
“Our Story” Retold

2. WHAT IS SNAPCHAT?
Real-time picture
chatting for iphone
and android.
-facebook.com/snapchat

3. Snapchat is an app that uses time sensitive photos and videos that
expire as quickly 1-10 Seconds (Snaps) or within 24 hours (Stories).
What is Snapchat?

4. Snaps and Stories and Live?
• Snapchat started with Snaps, picture messages that disappeared
after 1-10 seconds.
• Then shifted to Stories, strings of snaps that lasted for 24 hours.
Users would create snap stories that included snippets of concerts,
sporting events, and more.
• Snapchat teased the concept of Live right before launching
OurStory, focusing on live event experience like the Lollapalooza,
Electric Daisy Festival and the New York Marathon.

5. Who Uses It?
• 100 Million Active Monthly Users
• 70% of Users are Women
• 32.9% of 18-34 Year Olds in the US use
Snapchat
• 71% of Users are Under 25 Year Old
• 77% of US College Students Use
Snapchat Daily
• 58% of College Aged Users would buy
a product using a coupon sent from
Snapchat
• Nearly 1 Billion Snapchat Stories are
viewed EVERY DAY!

6. What Are They Using it For?
• Sharing Once-in-a-Lifetime Moments
• Rare Finds
• Useless Posts (Their Food, Their Car,
Their Babies)
• Funny/Random/Boredom Induced
Selfies
• To Show Off
• To Chat
… Other less wholesome things.

7. What Does it do for Events?
• Backstage Passes
• Celebrity Sighting
• Crowd Shots
• Design & Décor
• Concerts
• Crazy Lighting
• Beautiful Food
Snapchat users are constantly sharing the unique and once in a life
time experiences.

8. Events are Social
• Social sharing by attendees of your event can build a strong brand for
your event.
• People having a unique and exciting experience generates a strong
fear of missing out (FOMO).
• Snapchat leverages that FOMO by capitalizing on the here and now by
making real time, temporary experiences sharable across entire social
networks.
• Because its real time, it is hard to generate sale and build attendance
for your event on the day of, but if your event is multi-day, annual, or
has any other level of repetition, this is a great opportunity to enhance
social engagement and drive attendance.

9. Market Smart on Snapchat
Be Relevant!
Snapchat users expect a certain quality
of content from their “Friends”
Your Brand = Their Snapchat Friend
Share content that matches what
they see from their friends.
Taco Bell Announcement Snap

10. Using Snapchat
for Your Event

11. Call to Action
You only get one 1-10 second chance to
market your event.
Make your “friends” feel a
sense immediacy – think of
it as a challenge, a jolt of
energy.
Take a selfie with the stage.
Snap-A-Sponsor
Wristband Snaps

12. SnapSecrets
Early Bird Ticket Sales?
Special Artist Announcement?
Password to a secret part of your
website?
Snap secrets to your followers to help keep them
interested!

13. Be Candid
The behind the scenes of your events
are something that your guests love a
glimpse of.
• Band Sound Checks
• Overhead View of Your Gate
• Goofy Moments During Setup

14. Be Exclusive
Offer something that is
available first and only to your
Snapchat friends.
Coupons, Food & Beverage
Tickets, Line Jumping Passes…
The options are endless.

15. Use Stories to… well… tell a story!
With enough planning, you can create a beautiful/hilarious/
exhilarating/energizing story that will give a great behinds the
scene look of your event.
Stories can serve as time lapses for your venue setup, stages
of your space filling up, or doing anything else that can
communicate the brand message of your event.

16. Combine Marketing Channels
Use your Snapchat to build followers on your other event
marketing channels.
Remember you only have a few seconds, so list something
memorable: Twitter Handles, Text to Votes, and your Hashtags.

17. Tomorrow is Too Late
In the world of consumable
media, todays news is tomorrows
“What?”.
Be on top of what is going on in
the world, make commentary
about it throughout the year
despite when your event takes
place, and if you can tie it into
your brand, even better!

18. No One Is an Expert
Snapchat marketing is a new venture – not even Snapchat knows
the best way to market using their app.
Whether you’re creating real time content or staging planned
snaps, ROI is currently impossible to measure.
You can see who has opened your snaps and who has viewed your
stories, but these metrics are all straw polls. Be comfortable with
an investment you can’t quantify.

19. Wrapping it Up
Events are visual.
Snapchat can capture the most visual,
engaging parts of your events and
will make your social presence more
relevant in with your customers.
Plus, your attendees will be snapping
– before, during and after!

20. QUESTIONS?
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