Pack the halls: Fattening up your festive takings

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Eventbrite UK

How to get more people to your events this Christmas and New Year.

Sports Technologie

Pack The Halls:
Fattening up your festive takings
Katie McPhee | @ktmcphee | October 2013

1
Tuesday, November 12, 13

1

We’ve all been there

Tuesday, November 12, 13

2

1.5 million events
60,000 organisers use Eventbrite each month
Events in 179 countries

Tuesday, November 12, 13

4

Events online,
saves time

Tuesday, November 12, 13

5

Manage everything through a single dashboard

Edit
Design
Manage

Tuesday, November 12, 13

6

Integrate the event into your website

Website integration
Social integrations
Event bistro partnership

Tuesday, November 12, 13

7

Send invitations to guests

Edit
Design
Manage

Tuesday, November 12, 13

8

Collect payments online

Cash free process
Monitor ticket sales
Analyse trends

Tuesday, November 12, 13

9

Track promotional activity to maximise marketing spend

See which promotions are working
Create links to track your campaigns
and afﬁliates
Know what’s driving trafﬁc and sales

Tuesday, November 12, 13

10

Tools to collect and manage data

API

Tuesday, November 12, 13

11

Easy sign up process

Simple, low friction
Maximises conversion
Customise form

Tuesday, November 12, 13

14

Mobile apps create a slick check-in experience

3,100,000
tickets scanned in 2012

!   Validate tickets & registrations
!   Manage multiple gates
!   Efﬁcient entry for large crowds

Tuesday, November 12, 13

15

Spreading the cheer

Tuesday, November 12, 13

16

Impact of a single share

Tuesday, November 12, 13

17

£3.22
additional revenue
per Twitter share

Tuesday, November 12, 13

18

£2.17
additional revenue
per Facebook share

Tuesday, November 12, 13

19

Social discovery leads to more mobile sales

=

Tuesday, November 12, 13

20

Thank you
Katie McPhee | @britelondon

Tuesday, November 12, 13

22

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Pack the halls: Fattening up your festive takings

1. Pack The Halls: Fattening up your festive takings Katie McPhee | @ktmcphee | October 2013 1 Tuesday, November 12, 13 1

2. We’ve all been there Tuesday, November 12, 13 2

3. Agenda • • • Tuesday, November 12, 13 Events online, saves time Making your brand sparkle Spreading the cheer 3

4. 1.5 million events 60,000 organisers use Eventbrite each month Events in 179 countries Tuesday, November 12, 13 4

5. Events online, saves time Tuesday, November 12, 13 5

6. Manage everything through a single dashboard Edit Design Manage Tuesday, November 12, 13 6

7. Integrate the event into your website Website integration Social integrations Event bistro partnership Tuesday, November 12, 13 7

8. Send invitations to guests Edit Design Manage Tuesday, November 12, 13 8

9. Collect payments online Cash free process Monitor ticket sales Analyse trends Tuesday, November 12, 13 9

10. Track promotional activity to maximise marketing spend See which promotions are working Create links to track your campaigns and afﬁliates Know what’s driving trafﬁc and sales Tuesday, November 12, 13 10

11. Tools to collect and manage data API Tuesday, November 12, 13 11

12. Making your brand Managing your festival sparkle brand Tuesday, November 12, 13 12

13. Have an event page that matches your brand Tuesday, November 12, 13 13

14. Easy sign up process Simple, low friction Maximises conversion Customise form Tuesday, November 12, 13 14

15. Mobile apps create a slick check-in experience 3,100,000 tickets scanned in 2012 !   Validate tickets & registrations !   Manage multiple gates !   Efﬁcient entry for large crowds Tuesday, November 12, 13 15