The Millennial Generation has been called the ME ME ME generation, labeled narcissistic and entitled. Well, whether or not this is an accurate and fair characterization, millennials are the future lifeblood of your institution and we're here to help.

1. YOU want ME to
give YOU what?!
Misconceptions with & Solutions for Millennial Giving
#GENYGIVE

2. Harvey Simmons, EverTrue
@HOSIMMONS4

3. Matt Siegel, University of Rochester
matt.siegel@rochester.edu

4. Today’s Blueprint
Sketching the Millennial Portrait
7 Ways to Be Relevant to Millennials
In Practice: University of Rochester

5. What’s a MILLENNIAL?

6. BY DEFINITION, MILLENNIALS RANGE IN AGE...
GREATLY
19
|
31

7. Millennial Characterizations
#GENYGIVE

9. MILLENNIAL
True or False

10. True or False
Millennials are the least apt to give.

11. FALSE
100
75
50
25
0
GEN Y
GEN X
Boomers
Matures
#GENYGIVE
*blackbaud

12. True or False
Student debt effects
millennial giving.

13. TRUE
*eduventures

14. TRUE
*eduventures

15. True or False
Meeting face-to-face is the best way
to educate Millennial donors.

16. FALSE
*MILLENNIAL IMPACT REPORT

17. This is a new thing.

18. Be Relevant to
7 Ways to Engage
Millennials

19. "An obsession with simplicity [for GEN Y] is essential.
- Josh Dyksta, Writer at Fast Company

20. 1. Make Giving Easy
#GENYGIVE

21. 1. Make Giving Easy

22. "They're much more likely to find value in
experiences than they are to find value in things.
- Noah Nelson, Writer at Huffington Post

23. 2. Re-occurring Monthly Gifts
http://centennial.rice.edu/stories/youngalumni/

24. 2. Re-occurring Monthly Gifts

25. “We have enough technology these days that it
should be easy for you to get to know me before you
reach out and start the conversation.
- Sarah Goliger, Marketing Manager at HubSpot

26. 3. Give Context to Your Asks

27. 3. Give Context to Your Asks
#GENYGIVE

28. “40% of Millennials check Facebook
more than 10 times per day.
-Dan Schawbel, Founder of Millennialbranding.com
#GENYGIVE

29. 4. Add Some Bucks to Social Media

30. “Only 43.6% of 18-29 year olds are
employed full-time and now we have
another report showing roughly 1 in 6
18-29 year olds are out of work entirely.
- Evan Feinburg, President of Generation Opportunity

31. 5. Make them Rockstar Networkers

32. “ They grew up with Barney, the communityminded purple dinosaur that put sharing and
fairness at the top of his to-do list. If they are
going to share all of their secrets online, they
expect everybody to share their secrets as well.
- Warren Wright, SVP, Life Course Associates

33. 6. Improving Transparency
http://report.president.msu.edu/360/broad/

34. “ They want impact they can see, and they
want to know that their own involvement has
contributed to that impact.
- Next Gen Donors, #NEXTDONORS
#GENYGIVE

35. 7. Crowdfunding

36. DECREASE IN UNRESTRICTED

37. CONSECUTIVE GIFTS

39. BC GOLD
LEADERSHIP COUNCIL

40. George Eastman’s Legacy

41. “How much did that cup of coffee cost you?”

42. Senior Class Giving:
Making the Transition to Alumni Giving

43. Recent Graduate
Philanthropy Council

44. George Eastman Circle
“Associate” Giving
$4,000 over 5 years - Associate

46. GOLD is Moving the Needle!

47. THANK YOU!
@evertrue
@hosimmons4
info@evertrue.com