Buzz Marketing: How to Start Conversations and Generate Word-of-Mouth
1. Buzz Marketing
• What is Buzz Marketing?
• Examples of Buzz Marketing?
Tuesday 24 March 2009
2. What is
Buzz Marketing?
Marketing that captures the attention of
consumers and the media to the point where
talking about your brand or company becomes
entertaining, fascinating, and newsworthy.
Simply put: Buzz starts conversations.
It’s a great story or big idea that others are
willing to share.
Tuesday 24 March 2009
3. What is
Buzz Marketing?
YOU YOU
Traditional Marketing
Buzz Marketing
The consumer tells 2 friends, those 2 tell 2 more.
Tuesday 24 March 2009
4. 6 Buzz Buttons
1. Taboo: Bathroom humor, sexy
2. The Unusual: Innovative
3. The Outrageous: Stunning
4. The Hilarious: Humor (hardest)
5. The Remarkable: Greatness
6. The Secrets: Information
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6. Examples
2. The Unusual: Denver Water
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7. Examples
3. The Outrageous: Whopper Freakout
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8. Examples
4. The Hilarious: Outhouse Springs
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9. Examples
5. The Remarkable: iPod
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10. Examples
6. The Secrets: The Denver Egotist
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11. Buzz Notables
Floyd’s Barbershop:
Sells an experience...
They also take their
marketing to the street
by giving cuts and massages
at local events.
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12. Buzz Notables
Ben & Jerry’s:
Free ice cream day. Gains
word of mouth and media
buzz.
Involvement in passionate
causes.
Movie nights during the
summer.
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13. Buzz Notables
American Idol:
The audience is actively
involved in voting.
Auditions are hilarious and
outrageous.
Secret scandals... between
judges and talent. Plus who
will be the next Idol?
Tuesday 24 March 2009