1. Everything is Naked
The end of the internet as we know it: web3 3.0
Halil Aksu
Ugur Candan Istanbul
Mehmet Nuri Cankaya Summer 2011
Everything is Naked * H. Aksu, U. Candan, M.N. Cankaya * Summer 2011, Istanbul * Page 1

2. Introduction – Where we come from?
The world is a place worthwhile to live. People as a whole have achieved this.
Humanity has shown itself capable of benefiting from the novelties it has developed.
Change is ever happening. Humanity has changed continuously, developed continuously,
and reinvented itself continuously. Mankind is a social creature and one of its basic needs
is communication. Communication has existed since the dawn of mankind.
The main purpose of communication remains the same but its form has changed. The
means of communication in particular have changed, developed and expanded. The
quantity of communication has grown. The desire of humanity to communicate is ever
greater. The variety of communication has grown in parallel with population expansion.
Its usage has become ever easier. Also, communication has constantly spread wider and
become cheaper.
We don’t agree with the saying, “The only thing that does not change is change itself”.
Even change itself is subject to change. When we take a look at the history of mankind we
see that the pace of life and change have spiraled dizzyingly. This trend will continue.
The spread and cheapening of communication has contributed to the development of
humanity. In fact, it has contributed to spread information, enhance of freedom and
accelerate development. Where we stand today, the collective intelligence of humanity is
victorious and has made correct decisions in favor of the entire human race. This will
continue.
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3. Introduction – Where we come from?
The human being has always been a producer and a consumer
simultaneously. In the beginning, humanity produced basic goods, but then shifted to
more virtual goods and services, especially information. Cheaper and more widespread
communication has played a significant part in this. It facilitates more varied
opportunities to larger masses. It has socialized development.
We urgently need common means of communication and technological development in
these days, when we are faced with major social and economic problems.
As human beings we will face these threads together. We will search and find the
solutions. We will implement those solutions rapidly. Mass and global means of
communication will enable the participation of all, and the provision of solutions to
everybody.
The world needs the Internet. Mankind needs the Internet. What we have seen until
today is just the beginning. We will see important developments, rapid and vast
expansion in the near future. Thanks to this expansion humanity will become even
further enlightened. The future will be brighter for all. The book you are holding in your
hands is about those days to come.
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4. Evolution of Communication Internet
Mobile Phone
Personal Computer
Printing Machine
Book
Paper
Writing Telephone
Telegraph
Wheel
Speech
Today, Fire
communication is almost free. Thanks to the Internet. Standard communication will be
free in the future, and communication between devices we don’t even know of yet will
be transparent and free as well.
In his work The Wisdom of Crowds James Surowiecki says, “In general, mankind has been
clever enough to use developments in favor of humanity”. We share his opinion.
Communication technologies have helped mankind as well. Thomas Malone clearly
summarized this development in his book The Future of Work.
Manuel Castells describes this situation in detail in his book Communication Power. He
describes professionally how society and communication influence one another, and how
widespread and cheaper communication technologies contribute to the democratization
process.
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5. Evolving Web – States of Matter
Solid Fluid Gas
Tight bundle Loose bundle No bundle
Immobile Moderately mobile Actively mobile
Immiscible Moderately miscible Easily miscible
Incompressible Mod. compressible Easily compressible
Cold Warm Hot
The Internet
will become invisible. By the way, when we think of wireless connection, the Internet has
already become less visible, so it fits in with our metaphor. When we think that it is
hotter, we consider that it is more up-to-date and has fresher and richer content. Again, it
fits our model. Mixing services into one another, being invisible, its ability to easily
penetrate anywhere, its active and energetic nature, were all concepts that we were
targeting while trying to explain the future of the Internet. For this reason we liked this
metaphor, and decided to compare the future of the internet with the third state of
water. We hope that you incline to it, like it, and that it makes it easier for you to
understand and comprehend.
So what are the characteristics of the third state of matter? When we thought about
where gas form is used and remembered H2O, meaning water, we came up with “vapor”.
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6. Web3 will be much faster…
The future of the internet will be on a pace, never been experienced before.
This does not only mean individual access will be fast and seamless. More so it means
that access and computing will become instantaneous. This will enable completely new
ways of conducting business, politics, social interaction, commerce, education, health and
everything else in daily life for individuals and organizations.
Don’t we expect the internet just to work? Don’t we get impatient when we need to wait
for a web site to load? This will not happen again, not only in developed parts of the
world, but also very soon in all parts of the world. Because communication is a basic need
and right for everybody. So it will be treated by society, economy and technology.
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7. Web3 will be much smarter …
The internet has enriched our lives. Today we rely on the internet for most
of our concerns or questions. The internet and its various services provide a large variety
of services, content and connectivity capabilities, never been able before on this globe.
Now we are entering a stage where imagination will be the sole constraint. All ingredients
are set for a major revolution. The future bares a huge potential for solving real life
problems we are facing on a daily basis. Solutions for diseases, pandemics, terror, crisis,
inequality, lack of democracy and many more.
Still we lack the most basic need of mankind: Freedom! The progress and spread of the
internet will contribute by far much more than any other technology has contributed to
humanity so far in history ever.
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8. Web3 will be much more collaborative …
The internet connected us altogether. That’s wonderful. Since a few years
there are more things connected to the internet, than there are people on the planet.
This number will continuously rise. And it will not just rise, but the things connected to
the internet become smarter and more interactive. Not only people will collaborate,
consciously and unconsciously, but also the things will «tweet» with each other and will
share information.
In this sense the collaboration taking place on the internet, will reach stages unthinkable
of today. All finance, all media, all telecommunications, all retail, all education, most of
health, most of security and military will rely on this capability. The use and the
collaboration will become seamless, natural and the absolutely «default».
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9. About the Authors
Halil Ugur M. Nuri
Aksu Candan Cankaya
Halil Aksu is a consultant by Since 2007, he has been Working at Microsoft as
heart. The topics he loves working as COO in SAP Turkey, Regional Marketing Manager,
most are analyzing, creating where he first started to work Mehmet Nuri Cankaya is
solutions and carrying as a consultant. He is responsible for 79 countries in
humanity towards innovation. responsible for coordinating all the Middle East and Africa
He works as a managing before-sales business regions. He lives in Dubai. He
partner in Gartner research processes of SAP Turkey and holds a post graduate degree
firm. He provides consulting managing the ecosystem from Middle East Technical
and coaching services to created by business partners University, a graduate degree
managers. Before Gartner he of SAP in Turkey. He has from Istanbul Bilgi University,
worked for many years in SAP double majors from Bosporus and a doctorate degree from
and ecosystems. He has University in the departments Yeditepe University. He attends
conducted many strategic of mechanical and industrial important conferences and
projects in Turkey and abroad. engineering. He holds a events in the Europe, Middle
He studied information and graduate degree from the East and Africa regions as
electronics in Munich University of Nottingham in spokesperson. He has written
Technical University. the UK on production systems. 5 other books prior to writing
Ugur Candan is married with Everything is Naked.
one child.
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10. Contact / Interact
Your feedback is more than welcome…
www.everythingisnaked.com
Buy the book on:
Soon to come in English
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