Career Search Etiquette

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Hosted by: Career Advisors on Demand..com/webinars

Protocol and Communication for
Leadership in the New Millennium
featuring:
Susan P. Ascher
Founder of
Hosted by:
Caitlin Quan
Evisors Marketing & Operations Associate

Agenda
1. About Susan
2. Basic Communication
3. Differentiation & Personal Branding
4. Netiquette
5. The Concept of P.I.E.
6. Your Job Search
7. Q&A

About Susan
• Founder, Thought Leader & Leadership
Coach at The Ascher Group and The
Sphere of Excellence in Communication
• Author of “Dude, Seriously, It’s Not All
About You” (available on Amazon)
• 25 years in the executive search and
interim staffing field coaching candidates
in resume writing, interviewing and
networking

Basic Communication
•Clarity
–The best candidate in the world won’t get the job if you can’t clearly and
concisely explain your background and your goals
•Empathy
–The ability to connect on an interpersonal level as well as making a connection
regardless of age, gender, education, ethnicity or financial status
•Enthusiasm
–A positive, engaged and upbeat attitude is key whether you are looking for a
job, making a presentation or speaking on the phone
•Negotiation
–Listening, brainstorming and mediation skills are critical to negotiating anything
in life especially salary or additional responsibility or a promotion
•Body Language
–Your body language includes your entrance into a room, your facial
expression, your eye contact and your posture.
•93/7
–Remember 93% of communication is non-verbal and 7% is verbal

Telephone Interview Etiquette
•Pre-Interview Preparation
–Resume ready
–Quiet
–Good Connection
•How to make a proper introduction
•Listening vs. broadcasting
•Please, Thank You, I’m Sorry
•How to close the interview with the proper ask
•Texting. Or Not.

Differentiation and Personal Branding
•Style
–Who are you, who do you want to be?
•Substance
–Say what you mean and mean what you say
•Delivery
–Brevity, conciseness, confidence
•Follow Up
–There are dozens of you and one interviewer. It’s your job
to make the call, write the thank you note, send the email
•Start living and delivering your personal brand today

Netiquette
•Our Manners on the Internet
•Reply All or NOT to Reply All. That is the
Question
•FLAMING!!!! No. Not. Never.
•Spellcheck. Duh.
•Privacy….There is None.
Hosted by:See the rest at evisors.com/webinars/webinar/78

Cyberspace and Social Media
•Facebook
–If you don’t want it on the company bulletin board don’t put it
on Facebook
–6 degrees of separation is turning into 2
–Privacy? What privacy
•LinkedIn
–If you’re not LinkedIn you’re locked out
–No picture, no future
•Twitter
–See Facebook

Communication Pitfalls
•Filters
–Think before you speak, the greatest resume in the world will not
save a communication blunder
•Boundaries
–Know your audience, being politically correct is a virtue
•Space Invasion (at the office, at a networking event, in real life)
–The 3 foot rule rules
–The cubicle rule
•TMI (Too much information)
–Keep your personal life separate from your business life whether in
an interview, business meeting or at the water cooler
•Profanity
–Why it’s overrated

Elevators and Doors
Common Sense Rules
(Not Often Enough)
You Leave. I Enter.
Or I Leave. You Enter.
Peripheral Vision

Introductions
•Greeting
–Demonstrate a gender mutual handshake
–Maintain eye contact
–Smile
–Be confident
•Making an introduction
–Peer to peer
–Superior to peer
–Client to peer
•Acknowledging Another Human Being’s Presence
–No explanation required

How Do We Say Thank You?
And Say It We Must
E-Mail
Snail Mail
By Telephone

The Concept of P.I.E.
Definition of Success
•Performance
•Image
•Exposure

Body Modifications
•Bod Mods
•Tatts
•To Share or
•Not to Share

The Real World And Your Job Search
•Craft your perfect 30 second elevator pitch
•Develop a game plan and achievable goals
•Learn to network inside and outside of your comfort zone
•Develop differentiation strategies
•You ARE known by the company you keep. Align yourself with people that
you respect and admire and make them your informal mentors
•Make sure people are aware of your accomplishments without sounding
like a braggart
•Your choices and behaviors define your brand

Questions & Answers

Questions & Answers
Question 1:
What are some of your top tips for a
successful job search?
Hosted by:See the answer at evisors.com/webinars/webinar/78

Questions & Answers
Question 2:
What do you need to do to build the right
brand?

Questions & Answers
Question 3:
How do you optimally present yourself to
continue advancing along your career path?

Questions & Answers
Question 4:
Should I ask an interviewer to connect with
me on LinkedIn?

Questions & Answers
Question 5:
Can you stress some of the main etiquette
points during a networking event?

Questions & Answers
Question 6:
What are some etiquette points when
reaching out to a new person? How about
when reaching out a second time?

Questions & Answers
Question 7:
What are some of your tips on etiquette
when cold-calling people?

Questions & Answers
Question 8:
Is it necessarily bad when going into an
interview with a beard?

Connect
Book your one-on-one session with Susan at
www.evisors.com/expert/2175
www.aschergroup.com
sascher@aschergroup.com
www.facebook.com/theaschergroup
www.twitter.com/susan_ascher
Susan P. Ascher
Founder of

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Career Search Etiquette

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