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A Beautiful Story
The Biography of
Sylvie Méliet
Biography Evolubook – Sylvie Méliet
Produced by Consultiz – www.evolubook.com
User Guide & Browsing Tips
2
Français English
You wish to get your own evolubook done :
Contact us - www.evolubook.com
Produced by Consultiz SAS. Herve Ferro : join him on Viadeo or Linkedin
User Guide and Browsing Tips
Welcome to this evolubook, an enriched and interactive electronic book
 You can share this evolubook with your friends by email or via the social networks.
 You can view it on tablets and smartphones
 You can download this document as a pdf file
 You can communicate by email with Sylvie Méliet directly from this biography. In order to preserve
confidentiality, emails first go through an intermediary mailbox before delivery to Sylvie.
This evolubook is enriched with:
 20 photos
 2 videos interviews of Sylvie (French version only)
 approximately 30 internal et 20 external hyperlinks
 A testimonial, a questionnaire « Sylvie revealed in 12 questions », links to the website, …
 links
Mainly in the French version: a click on a picture or a link in the text can launch a video, slide show,
explanations, web site.
clicks
Sylvie Méliet
3
Sylvie Méliet
“Learn to accept the unknown and the uncertain, overcome obstacles and turn
them into opportunities, find your inner strength to deal with difficulties, learn
from your experiences and make all you can out of them.”
In this down-to-earth story Sylvie Méliet explains how she was inspired to set
up the Mascareignes Laboratories, where her achievements have helped not
just her, but many others.
The art of turning a dream into a reality…
Table of Contents
4
Table of Contents
 How to use this evolubook
 Summary
 Introduction
 The story of the goldfish
 Take one step at a time
 Turn problems into solutions
 Contemplate failure without fear
 Gnon Kany « Love Thy Neighbour »
 The power of conviction
 Think outside the box
 Create for yourself and for others
 Always stick to your values
 Always be open to luck
 A 600 million people market
 Epilogue
clic
Table of Contents Appendixes
5
Table of Contents Appendixes
 Testimony Jean Bommelaer
 Mascareignes Laboratories web site
 Recent press articles in English
 Find Sylvie on social networks
 Sylvie revealed in 12 questions?
Introduction
6
Introduction
For 20 years Sylvie Méliet suffered from psoriasis. The founder of the
Mascareignes Laboratories thought she’d tried everything possible to combat
it. With every new remedy she wanted to find a way to soothe her skin, or at
least control her condition.
Remarkably, she discovered in a small, remote village in Guinea a traditional
skin treatment made entirely of plant extracts. That was in 2004. Within a
month the symptoms of her psoriasis, which had previously covered ten per
cent of her body, had disappeared.
For Sylvie this was a turning point. It inspired her to make the treatment
available to everyone suffering from the same irritating skin condition. This led
to the birth of the Mascareignes Laboratories, where she developed a range of
skincare treatments whose main ingredient is carapa procera, a plant which
grows in the African savannah.
Introduction
7
Among the success stories you find on the internet or in newspapers, Sylvie
Méliet’s is exceptional.
This account explains her journey to where she is today; how she managed to
convince those around her; how she fought to achieve her ambition; and how
she seized the opportunity to launch and expand her business for the
treatment of psoriasis, eczema
and acne – thanks to that first
amazing discovery.
Here, Sylvie explains in her own
words what has guided her
constantly and successfully, in
both her personal and
professional life.
table of contents
The Tale of the Goldfish
8
 The Tale of the Goldfish
The story of Sylvie Méliet mirrors the tale of the goldfish.
A young lady bought a goldfish with a bowl. Before she went on holiday she put the fish in
her bath: she thought it would enjoy the extra space. When she returned she noticed that
the fish was unaffected, and hadn’t changed its routine. In this huge bathtub it was still
swimming around in small circles as though it was still in its small bowl.
Sylvie learnt a lesson from this experience: the world is a huge bathtub where you
sometimes see barriers that don’t exist. She always remembers this story when weighing up
decisions, big or small. The lesson is: Always confront the irrational fears that stop you
moving forward.
Sylvie asserts: « We’re all like goldfish at certain
times in our lives. The world is like a huge bathtub
waiting to be discovered, but often we choose to
swim round in small circles»
The Tale of the Goldfish
9
The fear of hitting the side of the bath stops us leaving our comfort zone. Consequently we
imprison ourselves in a world of fixed ideas, following familiar paths.
But when you think about it, what are we risking? Nothing serious, most of the time. That’s
why, at the age of 20, Sylvie decided to follow her ambitions fearlessly, and never be like
that goldfish. That’s why she can look back on her past without regret.
With this mindset she returned to study at the age of 25, having been pursuing a boring
career in a German bank for five years. She chose to study for an MBA.
In view of the French educational system, she really had to avoid thinking like a goldfish. She
dared to apply for an MBA, a qualification usually requiring a scientific background. Sylvie,
having studied literature and foreign languages, knew the
odds were against her. But she took a brave chance, and
she was accepted. As always, she weighed up the risk of
failure: what would happen if she was rejected? She’d
certainly be disappointed, but life would go on … so there
was no serious risk.
table of contents
The Tale of the Goldfish
10
So she studied diligently for her MBA entry exam, burning the midnight oil, still keeping her
day job at the bank.
Sylvie’s most vivid memory of her MBA exam is the statistics test. Five minutes into the
beginning of the oral section, the professor told her she’d clearly failed to meet the required
standard. Sylvie replied: “I’ve passed all the other subjects. I’ve proved I can work hard, and I
know I’m capable. If you choose to fail me now, you’ll be responsible for my entire future.
I’m 25 and I won’t have a second chance, so it’s now or never. I’m leaving this to your
conscience.” Then she left the room.
A month later, she was told the university had accepted her. Once again, her determination
had paid off. Three years later she graduated with an MBA … alongside her husband-to-be!
One Step at a Time
11
 One Step at a Time
Sylvie always focuses her energy on the next step
she has to make.
This is how she overcomes all the obstacles in her way, one by
one.
When friends say her ideas are over-ambitious or unrealistic,
Sylvie replies: “To finish a marathon you have to take the first
step, then the next and the next, if you’re going to cross the
finishing line. So just keep trying.”
At 28, while some of her classmates aspired to be high-flyers with massive salaries, Sylvie’s
first priority was a career she would enjoy, where she wouldn’t have to give up on her
dreams. Her ambition was to make a mark in the luxury cosmetic industry. She chose to
complete her final traineeship at Parfums Christian Dior. One thing she knew was that she
would not obtain her traineeship in Paris, a territory reserved to the most prestigious
schools.
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One Step at a Time
12
If Paris is out of the question, there must be an alternative. Taking one step at a time, she
applied to work for Parfums Dior in Germany. She was fluent in German, having worked
there for five years, so she opened her address book and started networking. Her aim was to
be accepted by Dior’s German subsidiary.
For seven years Sylvie worked in Paris for Louis Vuitton Moet Hennessy – LVMH the world’s
number one luxury goods group – as European export director. Then she moved to
Copenhagen, spending three years as General Manager for Parfums Givenchy, in charge of
the company’s Scandinavian subsidiaries.
For nearly ten years Sylvie’s career focused on enhancing the natural beauty of woman with
layers of make-up. Today, by contrast, she restores the natural health and beauty of
women’s skin by removing imperfections.
« To finish a marathon you have to take the first step, then
the next and the next, if you’re going to cross the finishing
line. So just keep trying »
13
table of contents
Turn Problems into Solutions
14
 Turn problems into Solutions
Despite her limited mathematical ability, Sylvie has worked out the answer to a difficult
equation: how to transform a setback into a setup. Her genes had caused her psoriasis, but
she turned this affliction into an opportunity. If she hadn’t spent the last 20 years fighting
her suffering, she couldn’t have solved this problem – and she’d never have created her
laboratories. Her psoriasis was the springboard for a great leap forward.
The equation was solved in 2004, thanks to Sylvie meeting Liliane. Sylvie was new to
Mauritius after her husband was transferred to the island. Anxious to help the newly
arrived expatriates around her, she set up the
Maurice Accueil (Welcome to Mauritius) Association.
She compiled a directory of useful addresses, and
organised special events and social gatherings. Liliane
was one of the new members. While talking to Sylvie,
Liliane noticed that the president of Maurice Accueil
often scratched her elbows.
Turn Problems into Solutions
15
For more than 20 years, Sylvie had
been wearing long sleeves to hide her
white scabs. Liliane, who came from
Guinea, knew of a village where the
women made a treatment handed down
through the generations, based on plant
extracts. It was known to soothe most
skin problems, including psoriasis. Sylvie
decided to give Liliane’s remedy a try –
though with some scepticism, as she’d
often been disappointed with so-called
‘miracle’ creams. But this time, the
results were truly amazing.
She noticed with delight that after a month all the signs of her psoriasis had disappeared.
But even though the treatment was effective, it wasn’t a permanent cure. This was an auto-
immune condition, and she had to keep re-applying the ointment regularly. After a few
weeks, Sylvie’s supply of ointment had almost run out. She decided to take her first trip to
Guinea, and this was the start of a new adventure.
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Contemplate Failure without Fear
16
 Contemplate Failure without Fear
« Often obstacles are only in your imagination. Don’t dwell on them.
Analyse them forcefully, and resolve them reasonably. You’ll find you can
overcome them. Don’t let your fears become immovable obstacles.»
Sylvie could easily have just asked her friend Liliane to bring back some more of the
ointment for her. But being an entrepreneur, she was curious about the origin of the
product.
She set out on her journey to Guinea with real determination. She wanted to help not only
herself, but others who suffered like she did. She wanted to realise her dream, whatever it
took – but with humility: knowing that failure is a possibility, and
success is not a right.
Even today, she knows she can fail. But she faces her fear, and
embraces her ambition.
To be unafraid of losing, or making a mistake: this is essential for
anyone who shares the values of Sir Richard Branson, founder of
the Virgin Group. Sylvie was lucky enough to talk to him at a YPO
Contemplate Failure without Fear
17
(Young Presidents Organisation) meeting. She admires his journey and his achievements,
and the way he has led his life – always passionately and courageously, despite his setbacks.
Sylvie delightedly tells the story of the billionaire entrepreneur’s outlandish bet: he dared to
buy Necker Island when he couldn’t really afford it – simply because he fell in love with it. He
offered £180,000 when the asking price was £3 million, and the owner eventually agreed.
She also admires the audacity of the Virgin Galactic space project. Who knows if it will work
out? But Richard Branson is a space fan, and he dares to follow his dream.
Sylvie admires other aspects of this role model who sustains an excellent quality of life,
balancing the private with the professional. Richard Branson built his business empire partly
from home, taking time off during the school holidays so that he could see his children grow
up. He was also a confidant of the late Nelson Mandela, the two men sharing the same aims:
stand up, and don’t abandon your dreams, whatever the
difficulties. Sylvie stresses modestly that although she
doesn’t aspire to their exceptional achievements, she is
inspired by these two men: their attitudes, and their life
journeys.
Contemplate Failure without Fear
18
When Sylvie left for Guinea, she wasn’t at all familiar with Africa. She had no idea what she
was about to experience there. The village is more than 1,300 kilometres from Conakry, 800
of them over bumpy tracks. After travelling for three days with a sore back, she found – in
the middle of nowhere – a village consisting of 30 huts and a mosque.
These people hadn’t seen a white person since 1966!
That was when Russian construction workers put up four buildings for a state farm a few
kilometres outside the village.
Since then the village had been isolated, until that special
day in 2004 when the village imam spotted a young,
white, blonde woman at the side of the track …
and she offered to do business with them!
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Gnon Kany « Love Thy Neighbour »
19
 Gnon Kany « Love Thy Neighbour »
Sylvie was asked to address the locals under the village’s big mango tree, traditionally the
place of discussion for the elders. She explained her project: to create a collective to develop
the village. Not only did the imam accept Sylvie’s proposal, but he offered to baptise the
new association: Gnon Kany: Love Thy Neighbour. It was later accorded the status of an NGO
(Non-Governmental Organisation). This achievement was especially gratifying for young
Sylvie. It realised all her ambitions, values and
ethics.
With great enthusiasm the local women revealed
the various processes behind the creation of their
product. First they showed Sylvie how the carapa
procera nuts had to be ground by hand – a long and
tedious task. And Sylvie started helping them.
table of contents
Gnon Kany « Love Thy Neighbour »
20
Her first action for the villagers was to
provide an electric generator and an oil press,
to reduce the hours of tough manual labour.
This was a revelation to the villagers, who
now had extra time available. Sylvie
encouraged them to use it by planting flowers
next to their huts, improving their
environment and quality of life.
The oil press was very well received, not only by the village but also by the neighbouring
villages. Following an ancient tradition, the imam announced on the radio that the villages
next to theirs could also bring along their carapa nuts, to be pressed for free in exchange for
some of their oil.
Not only had Sylvie managed to get hold of the treatment she needed, after travelling
halfway across the world: but with the villagers’ help, she had also discovered the age-old
recipe for it.
Gnon Kany « Love Thy Neighbour »
21
The local women, who for decades had passed on the secret recipe from one generation to
the next, had agreed to share it with this complete stranger, who they’d known for less than
a week. This, the women said, was because they’d seen Sylvie’s honesty and integrity, and
they trusted her.
The founder of Mascareignes Laboratories is interested in people around her
By now she was upbeat, and wanted to share her enthusiasm with the others. As she took a
picture symbolising the new partnership, Sylvie was even happier: she realised this was
another first for these women – they’d never seen a camera before! The next time she
returned, Sylvie presented them with a photo album summing up her first stay in the village.
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The Power of Belief
22
 The Power of Conviction
Sylvie had brought back from Africa the secret recipe for a cream to treat various skin
conditions, especially psoriasis. She was determined to make it as well-known as possible,
and decided to set up a laboratory to produce and distribute it.
All her professional friends advised against it. The idea of taking a rare, untested commodity
from Africa, and turning it into a professional product, seemed a complete fantasy. Sylvie,
though familiar with the world of cosmetics, knew that the pharmaceutical sector is far more
complex, with rigorous laws: some specific to Europe, and
others covering the whole world.
“To succeed, dare to believe in yourself. Have the
strength of character to continue, even if the
odds are against you.” Sylvie greeted scepticism
with determination and optimism.
The power of Belief
23
Her fierce desire to make her dream come true gave Sylvie
courage: to fight and not give in, and to gain success step
by step. She was absolutely certain that what she was
achieving was right.
Sylvie is living proof of the treatment’s effectiveness. The
product had greatly improved her skin, so much so that she
speaks of it with conviction and passion. She created the
laboratories to make it available for everyone, to improve the skin condition of fellow
sufferers and thus enhance their quality of life. It’s as simple as that.
Whatever others thought or said about her, Sylvie’s mind was made up. She and her
husband would finance this project themselves. As capital, 150,000 euros were invested to
test and prove the concept. Launching the product on the internet was the most financially
viable way to establish the brand in the market, offering direct personalised advice to
customers.
As usual, Sylvie weighed up the pros and cons. She saw this as a risky investment, but a
worthwhile venture: if the business succeeds, she’s won; if it fails, they’ve both lost money,
but they can live without regret, because they gave it a try.
table of contents
The Power of Belief
24
The ethno-pharmacopeia surveys which Sylvie researched confirmed the many benefits of
carapa procera oil. To validate the testing of her product she called on the best specialist
available, a French toxicology expert. The French National Agency for Health and Medicine
(ANSM) also helped her to compile an inventory of all the tests needed for her product to
enter the European market. She had jumped her first hurdle.
The test results were positive: the plant proved
as beneficial as expected. The treatment was
shown to be exceptionally efficient for treating
psoriasis and general itchy or atopic skin
conditions.
http://en.wikipedia.org/wiki/Atopy
Independent clinical tests showed a 94-per-
cent success rate with psoriasis. To continue
research on the benefits of carapa oil, Sylvie is
still involved with an elite French researcher
from CNRS, considered the best specialist in the
world for this plant and its sub-species.
25
table of contents
Think outside the Box
26
 Think outside the box
Thanks to her education at La Rochelle and INSEAD/CEDEP, Sylvie could define the aim of her
business and apply it strategically. From her years of study she knew that although general
rules are important, success often comes by taking an original approach. That’s why she was
determined to listen to her own beliefs; she threw out the traditional marketing rules and
did it her own way.
Sylvie applied this personal rule throughout her company: from website and customer
approach to the packaging of the product. She broke away from the plain packaging style
typical of organic products, and introduced more elegant and stylish packaging to reflect the
positive experience offered by the treatment. She was convinced this was essential to make
the customer feel pampered, and thus motivated to continue the treatment.
Pricing her product proved very difficult. Sylvie wanted to make it accessible and affordable
to as many people as possible.
« To succeed you have to be deaf to preconceptions, and listen to intuition »
Think outside the Box
27
But the profit margins had to allow
continued financing of the
ecosystem in Guinea. She had to
afford the salaries of all those
helping her, to maintain the jobs
she’d created, and also to finance
the development of new products.
Dropping the price below 59.90€
would make all this impossible. At that time, the most expensive natural products were sold
at 19.95€.
But Sylvie was convinced that price wasn’t an issue when set against the efficacy of her
natural product. And the future would prove her right.
All she had to do now was start production. Whether in Mauritius or Europe, she could find
machinery for filling jars with this cream with its unusual texture, dense and sticky. Sylvie’s
creativity once again triumphed: she designed custom-made machinery and submitted the
blueprint to manufacturers in Mauritius. They accepted her drawings and built the machine
there. Nothing could stop her now.
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Create for Yourself and for the Others
28
 Create for Yourself and for Others
As an only child, Sylvie resented the general assumption that only children are self-centred
and selfish. This may be why generosity is so important to her. As the only boss of her
laboratories, she could be conciliatory in doing business, knowing she was helping people.
This philosophy led to the creation of the NGO association – one example of her conciliatory
nature among many.
Whilst looking for a supplier of loofahs (sponges
made from natural fibres) in Mauritius Sylvie met a
farmer with a small plantation of sponge gourds.
These fibrous vegetables, part of the zucchini family,
are used to make loofahs. “Because everything was
made by hand and his market was only about 30
loofahs a month, his production was very limited,”
she says. Sylvie became his business partner, and
financed the equipment needed to industrialise
production.
Create for Yourself and for the Others
29
The farmer and Sylvie agreed that this investment would be reimbursed over the course of a
few years, by a 10 per cent price reduction on all her purchases.
A few years later, when his field was too small, Sylvie bought him a larger field to grow and
harvest his loofahs-to-be. For manufacturing the loofahs, Sylvie contracts women from the
local community.
« Conciliate business and help development »
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Always Stick to your Values
30
 Always stick to your Values
Sylvie’s cream is especially efficient for treating psoriasis, and itchy-skin conditions in
general, with a success rate of 94 per cent. Her next step was to develop another treatment
inspired by the original traditional recipe, to deal with the problem of oily skin.
She maintains the same high standards whenever she extends her product range.
When people comment that she only has a small range of products, Sylvie reminds them of
her principle: she only accepts efficient treatments. “Until we find other really effective
skincare formulas, we prefer to retain our small range. Efficiency or nothing.”
For the creation of new
treatments, Sylvie
subcontracted a laboratory in
France which specialises in the
development of new skincare
formulas. She worked
Always Stick to your Values
31
alongside the director of the laboratory, a brilliant toxicologist and, more importantly, a
specialist in the formulation of synergies. He was attracted by Sylvie’s company, and by her
mantra: “Efficiency is primary; product cost is secondary.”
This explains how Sylvie can offer high-concentration shampoo. Generally a shampoo is 80
to 90 per cent water; Sylvie’s shampoo is water-free, allowing an exceptionally high
concentration of active ingredients. It’s now one of the Mascareignes Laboratories’ best-
selling products.
As for moisturising cream designed for dry or scaly skins, Sylvie asked the contracted
laboratory for the almost impossible: a
rich, intensely hydrating cream that
wasn’t sticky. This was more than a
challenge, but they achieved a
breakthrough – after two years’ work.
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Always be Open to Luck
32
 Always be Open to Luck
Isn’t luck about grasping opportunities when they arise, and making the most of them?
This is what Sylvie firmly believes. She developed her project with clear objectives, one step
at a time, and she recognised the various plus points that emerged to help her along the
way. According to Sylvie, the key factors that paved the way to success are her values, her
ambition and her enthusiasm.
Sylvie also recognises that the business benefited from a favourable climate, especially with
the arrival of the internet – her main distribution channel. And at the time she launched her
company, there wasn’t too much competition.
The social and economic environment was also favourable at that time. Natural remedies
Always be Open to Luck
33
were becoming popular, despite the financial crisis which paralysed research and
development – and therefore innovation – in the pharmaceutical and cosmetic fields.
Moreover, Sylvie’s treatments were a really new, in fact revolutionary, treatment for
suffering skin.
In 2007, on the very first day of operation, the company received its first order through the
French website. In the beginning Sylvie relied on her social network, but word spread very
quickly. Even though they were selling only one product, they received fifty orders just in the
first month.
Seven years later Sylvie can count 20,000 customers, and the vast majority have been loyal
through the years. Internet users are keen to express their views: in forums and blogs, or on
the website. Word-of-mouth promotion really works! With Sylvie’s limited communication
budget, the internet has proved her best marketing tool.
« Isn’t luck about grasping opportunities when they
arise, and making the most of them? »
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A 600 Million People Market
34
 A 600 Million People Market
From the beginning, the Mascareignes Laboratories have relied on the internet to distribute
their products all over the world. Their two main markets are still France and the United
Kingdom. But throughout the world there are over 600 million people suffering from
psoriasis, various rashes or general itchy-skin conditions.
It’s a fact that only 40 per cent of people with psoriasis actively look for a
solution. On the internet, Sylvie can reach less than half of sufferers. The other 60 per
cent have simply given up hope of finding an effective remedy. The introduction
of Sylvie’s products to pharmacies in France at the end of 2013 is therefore a new step,
making treatment available to some of the 360 million sufferers who have given up hope.
To help with this, Sylvie has signed an agreement for the distribution of her goods with the
biggest group of pharmacies in France and in Europe, comprising 800 outlets in France. In
the near future she hopes to be established in the rest of Europe, and the Middle East too.
A 600 Million People Market
35
For Sylvie to make specific legal claims for the efficacy of her products in European and
American markets, they had to undergo further clinical tests. These were performed by a
prestigious independent laboratory. The results of tests for effectiveness were
unambiguous: 94 per cent. Sylvie improved the manufacturing process of her flagship
skincare treatment, Regenerating Complex Pso Natura, upgrading it to ISO 22716 standards
in order to gain Medical Product status.
“I still have interesting projects in view,” she says. “I’m currently working on a financial
strategy, and looking for partners to move into this major new phase of development.”
table of contents
Epilogue
36
 Epilogue
• Producing effective skin treatments
• Sharing her own skin remedy with other sufferers
• Living without regrets
• Achieving success by believing in her dreams
• Living the life that she wants, and making it richer for her and others.
These are the key factors underlying the continuing success of the Mascareignes
Laboratories.
Sylvie has seen affirming signs on her route to success. She still juggles on all fronts, but is
encouraged by her customers’ written testimonials, expressing their delight at finally being
able to wear short sleeves, skirts or swimming costumes –
without a second glance from others at their body.
« What keeps me going?” With a smile, she replies:
“Without doubt, it’s feeling every day that I’m not
just working, but I’m doing good – for myself, and for
others. That’s what makes me tick! »
37
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Table of Contents
38
Table of Contents Appendixes
 Testimony Jean Bommelaer
 Mascareignes laboratories web site
 Recent press articles in English
 Find Sylvie on social networks
 Sylvie revealed in 12 questions?
clic
39
table of contents
Testimonial from Dr Jean Bommelaer
40
Testimonial from Dr Jean Bommelaer,
President of the subcontracted Laboratory
Scientific Advisor appointed by the European Commission for
Toxicology Risk Assessment (Decision 2008/721/EC L49/33)
clic
Mascareignes Laboratories Web Site
41
table of contents
Recent Press Article
42
« A skincare company with a
real human story behind it »
It was on 28 November 2002, Sylvie’s birthday, that she and her husband
first set foot in Mauritius. Philippe had been seconded by France Telecom
for a two-year contract with Mauritius Telecom
Read article
Retrouver Sylvie sur les Réseaux Sociaux
43
clic
table of contents
Quevolubook : Sylvie …
44
 What is the virtue you most admire?
Altruism: it’s something you can achieve only by
working extensively on yourself. To be altruistic
means behaving in a totally selfless way to others.
 What behaviour do you dislike most?
Arrogance. I feel deep contempt, and sometimes pity, when I’m confronted by arrogant
people. I feel their arrogance masks something deeper, maybe some kind of suffering.
When people behave towards me in bad faith, I just about lose my mind; you can’t be
rational with people like that, and trying to be nice to them is pointless.
 What would you like people to say about you?
That I’m determined and inspired, and I don’t let obstacles
get in my way. I’ve been called a bulldozer, and I like that.
 In your opinion, what is happiness?
That would be a feeling of harmony deep inside, and experiencing a sense of wonder every day.
 What do you dislike above all?
The kind of people who give in without even trying, so they don’t really live, they just survive. I don’t
like the sort of people who give up easily, who don’t bother to try, so they just accept a very average
life.
 How do you cope with tiredness and stress?
I’ve learnt to imagine my problems being put in a dark room, and closing the door on them. This
helps me to disconnect straightaway. To get over my tiredness I take ‘mini-siestas’, whenever I have
a minute free: in the car, in the doctor’s waiting room, anywhere. All I need to sleep is a chair.
… revealed in 12 questions
45
 Who are your favourite authors?
Albert Cohen, Stefan Zweig and Alice Ferney. They share an
amazing talent for analysing characters and presenting different
scenarios. Their style of writing flows, and they write with
accuracy and precision. They have a superior intelligence that
enables them to express complexity with simplicity.
 For you, what was the most important discovery of the twentieth century?
The internet! It’s a revolution that’s projected us into a new era, like the invention of the printing
press by Gutenberg and the discovery of America by Christopher Columbus, at the end of the
fifteenth century, or the first world tour by Magellan in 1519, which marked a new era in their time.
Communication and knowledge became global. Today, the internet is fundamental for the evolution
of humanity.
 What is your favourite quote?
It’s from the film Midnight Express: “The most important thing is to never despair.”
It’s basic, but very meaningful.
 Which values do you consider to be most important for an entrepreneur?
Self-respect, integrity, and having faith in your projects.
 What gives you your energy?
Knowing that what I’m doing makes sense, not just for myself.
As far as my laboratories are concerned, I feel like they’re my mission.
 What is your best asset?
Without doubt it’s my ability to communicate my enthusiasm and always stay focused on my goal,
without being put off by small details.
table of contents
46
Sylvie Méliet
Français English
You wish to get your own evolubook done :
Contact us - www.evolubook.com
Produced by Consultiz SAS. Herve Ferro : join him on Viadeo or Linkedin
“Learn to accept the unknown and the uncertain, overcome obstacles and turn them into
opportunities, find your inner strength to deal with difficulties, learn from your experiences
and make all you can out of them.”
In this down-to-earth story Sylvie Méliet explains how she was inspired to set up the
Mascareignes Laboratories, where her achievements have helped not just her, but many
others. The art of turning a dream into a reality…
A Beautiful Story
table of contents

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Sylvie meliet-laboratoires-mascareignes-uk

  • 1. A Beautiful Story The Biography of Sylvie Méliet Biography Evolubook – Sylvie Méliet Produced by Consultiz – www.evolubook.com
  • 2. User Guide & Browsing Tips 2 Français English You wish to get your own evolubook done : Contact us - www.evolubook.com Produced by Consultiz SAS. Herve Ferro : join him on Viadeo or Linkedin User Guide and Browsing Tips Welcome to this evolubook, an enriched and interactive electronic book  You can share this evolubook with your friends by email or via the social networks.  You can view it on tablets and smartphones  You can download this document as a pdf file  You can communicate by email with Sylvie Méliet directly from this biography. In order to preserve confidentiality, emails first go through an intermediary mailbox before delivery to Sylvie. This evolubook is enriched with:  20 photos  2 videos interviews of Sylvie (French version only)  approximately 30 internal et 20 external hyperlinks  A testimonial, a questionnaire « Sylvie revealed in 12 questions », links to the website, …  links Mainly in the French version: a click on a picture or a link in the text can launch a video, slide show, explanations, web site. clicks
  • 3. Sylvie Méliet 3 Sylvie Méliet “Learn to accept the unknown and the uncertain, overcome obstacles and turn them into opportunities, find your inner strength to deal with difficulties, learn from your experiences and make all you can out of them.” In this down-to-earth story Sylvie Méliet explains how she was inspired to set up the Mascareignes Laboratories, where her achievements have helped not just her, but many others. The art of turning a dream into a reality…
  • 4. Table of Contents 4 Table of Contents  How to use this evolubook  Summary  Introduction  The story of the goldfish  Take one step at a time  Turn problems into solutions  Contemplate failure without fear  Gnon Kany « Love Thy Neighbour »  The power of conviction  Think outside the box  Create for yourself and for others  Always stick to your values  Always be open to luck  A 600 million people market  Epilogue clic
  • 5. Table of Contents Appendixes 5 Table of Contents Appendixes  Testimony Jean Bommelaer  Mascareignes Laboratories web site  Recent press articles in English  Find Sylvie on social networks  Sylvie revealed in 12 questions?
  • 6. Introduction 6 Introduction For 20 years Sylvie Méliet suffered from psoriasis. The founder of the Mascareignes Laboratories thought she’d tried everything possible to combat it. With every new remedy she wanted to find a way to soothe her skin, or at least control her condition. Remarkably, she discovered in a small, remote village in Guinea a traditional skin treatment made entirely of plant extracts. That was in 2004. Within a month the symptoms of her psoriasis, which had previously covered ten per cent of her body, had disappeared. For Sylvie this was a turning point. It inspired her to make the treatment available to everyone suffering from the same irritating skin condition. This led to the birth of the Mascareignes Laboratories, where she developed a range of skincare treatments whose main ingredient is carapa procera, a plant which grows in the African savannah.
  • 7. Introduction 7 Among the success stories you find on the internet or in newspapers, Sylvie Méliet’s is exceptional. This account explains her journey to where she is today; how she managed to convince those around her; how she fought to achieve her ambition; and how she seized the opportunity to launch and expand her business for the treatment of psoriasis, eczema and acne – thanks to that first amazing discovery. Here, Sylvie explains in her own words what has guided her constantly and successfully, in both her personal and professional life. table of contents
  • 8. The Tale of the Goldfish 8  The Tale of the Goldfish The story of Sylvie Méliet mirrors the tale of the goldfish. A young lady bought a goldfish with a bowl. Before she went on holiday she put the fish in her bath: she thought it would enjoy the extra space. When she returned she noticed that the fish was unaffected, and hadn’t changed its routine. In this huge bathtub it was still swimming around in small circles as though it was still in its small bowl. Sylvie learnt a lesson from this experience: the world is a huge bathtub where you sometimes see barriers that don’t exist. She always remembers this story when weighing up decisions, big or small. The lesson is: Always confront the irrational fears that stop you moving forward. Sylvie asserts: « We’re all like goldfish at certain times in our lives. The world is like a huge bathtub waiting to be discovered, but often we choose to swim round in small circles»
  • 9. The Tale of the Goldfish 9 The fear of hitting the side of the bath stops us leaving our comfort zone. Consequently we imprison ourselves in a world of fixed ideas, following familiar paths. But when you think about it, what are we risking? Nothing serious, most of the time. That’s why, at the age of 20, Sylvie decided to follow her ambitions fearlessly, and never be like that goldfish. That’s why she can look back on her past without regret. With this mindset she returned to study at the age of 25, having been pursuing a boring career in a German bank for five years. She chose to study for an MBA. In view of the French educational system, she really had to avoid thinking like a goldfish. She dared to apply for an MBA, a qualification usually requiring a scientific background. Sylvie, having studied literature and foreign languages, knew the odds were against her. But she took a brave chance, and she was accepted. As always, she weighed up the risk of failure: what would happen if she was rejected? She’d certainly be disappointed, but life would go on … so there was no serious risk. table of contents
  • 10. The Tale of the Goldfish 10 So she studied diligently for her MBA entry exam, burning the midnight oil, still keeping her day job at the bank. Sylvie’s most vivid memory of her MBA exam is the statistics test. Five minutes into the beginning of the oral section, the professor told her she’d clearly failed to meet the required standard. Sylvie replied: “I’ve passed all the other subjects. I’ve proved I can work hard, and I know I’m capable. If you choose to fail me now, you’ll be responsible for my entire future. I’m 25 and I won’t have a second chance, so it’s now or never. I’m leaving this to your conscience.” Then she left the room. A month later, she was told the university had accepted her. Once again, her determination had paid off. Three years later she graduated with an MBA … alongside her husband-to-be!
  • 11. One Step at a Time 11  One Step at a Time Sylvie always focuses her energy on the next step she has to make. This is how she overcomes all the obstacles in her way, one by one. When friends say her ideas are over-ambitious or unrealistic, Sylvie replies: “To finish a marathon you have to take the first step, then the next and the next, if you’re going to cross the finishing line. So just keep trying.” At 28, while some of her classmates aspired to be high-flyers with massive salaries, Sylvie’s first priority was a career she would enjoy, where she wouldn’t have to give up on her dreams. Her ambition was to make a mark in the luxury cosmetic industry. She chose to complete her final traineeship at Parfums Christian Dior. One thing she knew was that she would not obtain her traineeship in Paris, a territory reserved to the most prestigious schools. table of contents
  • 12. One Step at a Time 12 If Paris is out of the question, there must be an alternative. Taking one step at a time, she applied to work for Parfums Dior in Germany. She was fluent in German, having worked there for five years, so she opened her address book and started networking. Her aim was to be accepted by Dior’s German subsidiary. For seven years Sylvie worked in Paris for Louis Vuitton Moet Hennessy – LVMH the world’s number one luxury goods group – as European export director. Then she moved to Copenhagen, spending three years as General Manager for Parfums Givenchy, in charge of the company’s Scandinavian subsidiaries. For nearly ten years Sylvie’s career focused on enhancing the natural beauty of woman with layers of make-up. Today, by contrast, she restores the natural health and beauty of women’s skin by removing imperfections. « To finish a marathon you have to take the first step, then the next and the next, if you’re going to cross the finishing line. So just keep trying »
  • 14. Turn Problems into Solutions 14  Turn problems into Solutions Despite her limited mathematical ability, Sylvie has worked out the answer to a difficult equation: how to transform a setback into a setup. Her genes had caused her psoriasis, but she turned this affliction into an opportunity. If she hadn’t spent the last 20 years fighting her suffering, she couldn’t have solved this problem – and she’d never have created her laboratories. Her psoriasis was the springboard for a great leap forward. The equation was solved in 2004, thanks to Sylvie meeting Liliane. Sylvie was new to Mauritius after her husband was transferred to the island. Anxious to help the newly arrived expatriates around her, she set up the Maurice Accueil (Welcome to Mauritius) Association. She compiled a directory of useful addresses, and organised special events and social gatherings. Liliane was one of the new members. While talking to Sylvie, Liliane noticed that the president of Maurice Accueil often scratched her elbows.
  • 15. Turn Problems into Solutions 15 For more than 20 years, Sylvie had been wearing long sleeves to hide her white scabs. Liliane, who came from Guinea, knew of a village where the women made a treatment handed down through the generations, based on plant extracts. It was known to soothe most skin problems, including psoriasis. Sylvie decided to give Liliane’s remedy a try – though with some scepticism, as she’d often been disappointed with so-called ‘miracle’ creams. But this time, the results were truly amazing. She noticed with delight that after a month all the signs of her psoriasis had disappeared. But even though the treatment was effective, it wasn’t a permanent cure. This was an auto- immune condition, and she had to keep re-applying the ointment regularly. After a few weeks, Sylvie’s supply of ointment had almost run out. She decided to take her first trip to Guinea, and this was the start of a new adventure. table of contents
  • 16. Contemplate Failure without Fear 16  Contemplate Failure without Fear « Often obstacles are only in your imagination. Don’t dwell on them. Analyse them forcefully, and resolve them reasonably. You’ll find you can overcome them. Don’t let your fears become immovable obstacles.» Sylvie could easily have just asked her friend Liliane to bring back some more of the ointment for her. But being an entrepreneur, she was curious about the origin of the product. She set out on her journey to Guinea with real determination. She wanted to help not only herself, but others who suffered like she did. She wanted to realise her dream, whatever it took – but with humility: knowing that failure is a possibility, and success is not a right. Even today, she knows she can fail. But she faces her fear, and embraces her ambition. To be unafraid of losing, or making a mistake: this is essential for anyone who shares the values of Sir Richard Branson, founder of the Virgin Group. Sylvie was lucky enough to talk to him at a YPO
  • 17. Contemplate Failure without Fear 17 (Young Presidents Organisation) meeting. She admires his journey and his achievements, and the way he has led his life – always passionately and courageously, despite his setbacks. Sylvie delightedly tells the story of the billionaire entrepreneur’s outlandish bet: he dared to buy Necker Island when he couldn’t really afford it – simply because he fell in love with it. He offered £180,000 when the asking price was £3 million, and the owner eventually agreed. She also admires the audacity of the Virgin Galactic space project. Who knows if it will work out? But Richard Branson is a space fan, and he dares to follow his dream. Sylvie admires other aspects of this role model who sustains an excellent quality of life, balancing the private with the professional. Richard Branson built his business empire partly from home, taking time off during the school holidays so that he could see his children grow up. He was also a confidant of the late Nelson Mandela, the two men sharing the same aims: stand up, and don’t abandon your dreams, whatever the difficulties. Sylvie stresses modestly that although she doesn’t aspire to their exceptional achievements, she is inspired by these two men: their attitudes, and their life journeys.
  • 18. Contemplate Failure without Fear 18 When Sylvie left for Guinea, she wasn’t at all familiar with Africa. She had no idea what she was about to experience there. The village is more than 1,300 kilometres from Conakry, 800 of them over bumpy tracks. After travelling for three days with a sore back, she found – in the middle of nowhere – a village consisting of 30 huts and a mosque. These people hadn’t seen a white person since 1966! That was when Russian construction workers put up four buildings for a state farm a few kilometres outside the village. Since then the village had been isolated, until that special day in 2004 when the village imam spotted a young, white, blonde woman at the side of the track … and she offered to do business with them! table of contents
  • 19. Gnon Kany « Love Thy Neighbour » 19  Gnon Kany « Love Thy Neighbour » Sylvie was asked to address the locals under the village’s big mango tree, traditionally the place of discussion for the elders. She explained her project: to create a collective to develop the village. Not only did the imam accept Sylvie’s proposal, but he offered to baptise the new association: Gnon Kany: Love Thy Neighbour. It was later accorded the status of an NGO (Non-Governmental Organisation). This achievement was especially gratifying for young Sylvie. It realised all her ambitions, values and ethics. With great enthusiasm the local women revealed the various processes behind the creation of their product. First they showed Sylvie how the carapa procera nuts had to be ground by hand – a long and tedious task. And Sylvie started helping them. table of contents
  • 20. Gnon Kany « Love Thy Neighbour » 20 Her first action for the villagers was to provide an electric generator and an oil press, to reduce the hours of tough manual labour. This was a revelation to the villagers, who now had extra time available. Sylvie encouraged them to use it by planting flowers next to their huts, improving their environment and quality of life. The oil press was very well received, not only by the village but also by the neighbouring villages. Following an ancient tradition, the imam announced on the radio that the villages next to theirs could also bring along their carapa nuts, to be pressed for free in exchange for some of their oil. Not only had Sylvie managed to get hold of the treatment she needed, after travelling halfway across the world: but with the villagers’ help, she had also discovered the age-old recipe for it.
  • 21. Gnon Kany « Love Thy Neighbour » 21 The local women, who for decades had passed on the secret recipe from one generation to the next, had agreed to share it with this complete stranger, who they’d known for less than a week. This, the women said, was because they’d seen Sylvie’s honesty and integrity, and they trusted her. The founder of Mascareignes Laboratories is interested in people around her By now she was upbeat, and wanted to share her enthusiasm with the others. As she took a picture symbolising the new partnership, Sylvie was even happier: she realised this was another first for these women – they’d never seen a camera before! The next time she returned, Sylvie presented them with a photo album summing up her first stay in the village. table of contents
  • 22. The Power of Belief 22  The Power of Conviction Sylvie had brought back from Africa the secret recipe for a cream to treat various skin conditions, especially psoriasis. She was determined to make it as well-known as possible, and decided to set up a laboratory to produce and distribute it. All her professional friends advised against it. The idea of taking a rare, untested commodity from Africa, and turning it into a professional product, seemed a complete fantasy. Sylvie, though familiar with the world of cosmetics, knew that the pharmaceutical sector is far more complex, with rigorous laws: some specific to Europe, and others covering the whole world. “To succeed, dare to believe in yourself. Have the strength of character to continue, even if the odds are against you.” Sylvie greeted scepticism with determination and optimism.
  • 23. The power of Belief 23 Her fierce desire to make her dream come true gave Sylvie courage: to fight and not give in, and to gain success step by step. She was absolutely certain that what she was achieving was right. Sylvie is living proof of the treatment’s effectiveness. The product had greatly improved her skin, so much so that she speaks of it with conviction and passion. She created the laboratories to make it available for everyone, to improve the skin condition of fellow sufferers and thus enhance their quality of life. It’s as simple as that. Whatever others thought or said about her, Sylvie’s mind was made up. She and her husband would finance this project themselves. As capital, 150,000 euros were invested to test and prove the concept. Launching the product on the internet was the most financially viable way to establish the brand in the market, offering direct personalised advice to customers. As usual, Sylvie weighed up the pros and cons. She saw this as a risky investment, but a worthwhile venture: if the business succeeds, she’s won; if it fails, they’ve both lost money, but they can live without regret, because they gave it a try. table of contents
  • 24. The Power of Belief 24 The ethno-pharmacopeia surveys which Sylvie researched confirmed the many benefits of carapa procera oil. To validate the testing of her product she called on the best specialist available, a French toxicology expert. The French National Agency for Health and Medicine (ANSM) also helped her to compile an inventory of all the tests needed for her product to enter the European market. She had jumped her first hurdle. The test results were positive: the plant proved as beneficial as expected. The treatment was shown to be exceptionally efficient for treating psoriasis and general itchy or atopic skin conditions. http://en.wikipedia.org/wiki/Atopy Independent clinical tests showed a 94-per- cent success rate with psoriasis. To continue research on the benefits of carapa oil, Sylvie is still involved with an elite French researcher from CNRS, considered the best specialist in the world for this plant and its sub-species.
  • 26. Think outside the Box 26  Think outside the box Thanks to her education at La Rochelle and INSEAD/CEDEP, Sylvie could define the aim of her business and apply it strategically. From her years of study she knew that although general rules are important, success often comes by taking an original approach. That’s why she was determined to listen to her own beliefs; she threw out the traditional marketing rules and did it her own way. Sylvie applied this personal rule throughout her company: from website and customer approach to the packaging of the product. She broke away from the plain packaging style typical of organic products, and introduced more elegant and stylish packaging to reflect the positive experience offered by the treatment. She was convinced this was essential to make the customer feel pampered, and thus motivated to continue the treatment. Pricing her product proved very difficult. Sylvie wanted to make it accessible and affordable to as many people as possible. « To succeed you have to be deaf to preconceptions, and listen to intuition »
  • 27. Think outside the Box 27 But the profit margins had to allow continued financing of the ecosystem in Guinea. She had to afford the salaries of all those helping her, to maintain the jobs she’d created, and also to finance the development of new products. Dropping the price below 59.90€ would make all this impossible. At that time, the most expensive natural products were sold at 19.95€. But Sylvie was convinced that price wasn’t an issue when set against the efficacy of her natural product. And the future would prove her right. All she had to do now was start production. Whether in Mauritius or Europe, she could find machinery for filling jars with this cream with its unusual texture, dense and sticky. Sylvie’s creativity once again triumphed: she designed custom-made machinery and submitted the blueprint to manufacturers in Mauritius. They accepted her drawings and built the machine there. Nothing could stop her now. table of contents
  • 28. Create for Yourself and for the Others 28  Create for Yourself and for Others As an only child, Sylvie resented the general assumption that only children are self-centred and selfish. This may be why generosity is so important to her. As the only boss of her laboratories, she could be conciliatory in doing business, knowing she was helping people. This philosophy led to the creation of the NGO association – one example of her conciliatory nature among many. Whilst looking for a supplier of loofahs (sponges made from natural fibres) in Mauritius Sylvie met a farmer with a small plantation of sponge gourds. These fibrous vegetables, part of the zucchini family, are used to make loofahs. “Because everything was made by hand and his market was only about 30 loofahs a month, his production was very limited,” she says. Sylvie became his business partner, and financed the equipment needed to industrialise production.
  • 29. Create for Yourself and for the Others 29 The farmer and Sylvie agreed that this investment would be reimbursed over the course of a few years, by a 10 per cent price reduction on all her purchases. A few years later, when his field was too small, Sylvie bought him a larger field to grow and harvest his loofahs-to-be. For manufacturing the loofahs, Sylvie contracts women from the local community. « Conciliate business and help development » table of contents
  • 30. Always Stick to your Values 30  Always stick to your Values Sylvie’s cream is especially efficient for treating psoriasis, and itchy-skin conditions in general, with a success rate of 94 per cent. Her next step was to develop another treatment inspired by the original traditional recipe, to deal with the problem of oily skin. She maintains the same high standards whenever she extends her product range. When people comment that she only has a small range of products, Sylvie reminds them of her principle: she only accepts efficient treatments. “Until we find other really effective skincare formulas, we prefer to retain our small range. Efficiency or nothing.” For the creation of new treatments, Sylvie subcontracted a laboratory in France which specialises in the development of new skincare formulas. She worked
  • 31. Always Stick to your Values 31 alongside the director of the laboratory, a brilliant toxicologist and, more importantly, a specialist in the formulation of synergies. He was attracted by Sylvie’s company, and by her mantra: “Efficiency is primary; product cost is secondary.” This explains how Sylvie can offer high-concentration shampoo. Generally a shampoo is 80 to 90 per cent water; Sylvie’s shampoo is water-free, allowing an exceptionally high concentration of active ingredients. It’s now one of the Mascareignes Laboratories’ best- selling products. As for moisturising cream designed for dry or scaly skins, Sylvie asked the contracted laboratory for the almost impossible: a rich, intensely hydrating cream that wasn’t sticky. This was more than a challenge, but they achieved a breakthrough – after two years’ work. table of contents
  • 32. Always be Open to Luck 32  Always be Open to Luck Isn’t luck about grasping opportunities when they arise, and making the most of them? This is what Sylvie firmly believes. She developed her project with clear objectives, one step at a time, and she recognised the various plus points that emerged to help her along the way. According to Sylvie, the key factors that paved the way to success are her values, her ambition and her enthusiasm. Sylvie also recognises that the business benefited from a favourable climate, especially with the arrival of the internet – her main distribution channel. And at the time she launched her company, there wasn’t too much competition. The social and economic environment was also favourable at that time. Natural remedies
  • 33. Always be Open to Luck 33 were becoming popular, despite the financial crisis which paralysed research and development – and therefore innovation – in the pharmaceutical and cosmetic fields. Moreover, Sylvie’s treatments were a really new, in fact revolutionary, treatment for suffering skin. In 2007, on the very first day of operation, the company received its first order through the French website. In the beginning Sylvie relied on her social network, but word spread very quickly. Even though they were selling only one product, they received fifty orders just in the first month. Seven years later Sylvie can count 20,000 customers, and the vast majority have been loyal through the years. Internet users are keen to express their views: in forums and blogs, or on the website. Word-of-mouth promotion really works! With Sylvie’s limited communication budget, the internet has proved her best marketing tool. « Isn’t luck about grasping opportunities when they arise, and making the most of them? » table of contents
  • 34. A 600 Million People Market 34  A 600 Million People Market From the beginning, the Mascareignes Laboratories have relied on the internet to distribute their products all over the world. Their two main markets are still France and the United Kingdom. But throughout the world there are over 600 million people suffering from psoriasis, various rashes or general itchy-skin conditions. It’s a fact that only 40 per cent of people with psoriasis actively look for a solution. On the internet, Sylvie can reach less than half of sufferers. The other 60 per cent have simply given up hope of finding an effective remedy. The introduction of Sylvie’s products to pharmacies in France at the end of 2013 is therefore a new step, making treatment available to some of the 360 million sufferers who have given up hope. To help with this, Sylvie has signed an agreement for the distribution of her goods with the biggest group of pharmacies in France and in Europe, comprising 800 outlets in France. In the near future she hopes to be established in the rest of Europe, and the Middle East too.
  • 35. A 600 Million People Market 35 For Sylvie to make specific legal claims for the efficacy of her products in European and American markets, they had to undergo further clinical tests. These were performed by a prestigious independent laboratory. The results of tests for effectiveness were unambiguous: 94 per cent. Sylvie improved the manufacturing process of her flagship skincare treatment, Regenerating Complex Pso Natura, upgrading it to ISO 22716 standards in order to gain Medical Product status. “I still have interesting projects in view,” she says. “I’m currently working on a financial strategy, and looking for partners to move into this major new phase of development.” table of contents
  • 36. Epilogue 36  Epilogue • Producing effective skin treatments • Sharing her own skin remedy with other sufferers • Living without regrets • Achieving success by believing in her dreams • Living the life that she wants, and making it richer for her and others. These are the key factors underlying the continuing success of the Mascareignes Laboratories. Sylvie has seen affirming signs on her route to success. She still juggles on all fronts, but is encouraged by her customers’ written testimonials, expressing their delight at finally being able to wear short sleeves, skirts or swimming costumes – without a second glance from others at their body. « What keeps me going?” With a smile, she replies: “Without doubt, it’s feeling every day that I’m not just working, but I’m doing good – for myself, and for others. That’s what makes me tick! »
  • 38. Table of Contents 38 Table of Contents Appendixes  Testimony Jean Bommelaer  Mascareignes laboratories web site  Recent press articles in English  Find Sylvie on social networks  Sylvie revealed in 12 questions? clic
  • 40. Testimonial from Dr Jean Bommelaer 40 Testimonial from Dr Jean Bommelaer, President of the subcontracted Laboratory Scientific Advisor appointed by the European Commission for Toxicology Risk Assessment (Decision 2008/721/EC L49/33) clic
  • 41. Mascareignes Laboratories Web Site 41 table of contents
  • 42. Recent Press Article 42 « A skincare company with a real human story behind it » It was on 28 November 2002, Sylvie’s birthday, that she and her husband first set foot in Mauritius. Philippe had been seconded by France Telecom for a two-year contract with Mauritius Telecom Read article
  • 43. Retrouver Sylvie sur les Réseaux Sociaux 43 clic table of contents
  • 44. Quevolubook : Sylvie … 44  What is the virtue you most admire? Altruism: it’s something you can achieve only by working extensively on yourself. To be altruistic means behaving in a totally selfless way to others.  What behaviour do you dislike most? Arrogance. I feel deep contempt, and sometimes pity, when I’m confronted by arrogant people. I feel their arrogance masks something deeper, maybe some kind of suffering. When people behave towards me in bad faith, I just about lose my mind; you can’t be rational with people like that, and trying to be nice to them is pointless.  What would you like people to say about you? That I’m determined and inspired, and I don’t let obstacles get in my way. I’ve been called a bulldozer, and I like that.  In your opinion, what is happiness? That would be a feeling of harmony deep inside, and experiencing a sense of wonder every day.  What do you dislike above all? The kind of people who give in without even trying, so they don’t really live, they just survive. I don’t like the sort of people who give up easily, who don’t bother to try, so they just accept a very average life.  How do you cope with tiredness and stress? I’ve learnt to imagine my problems being put in a dark room, and closing the door on them. This helps me to disconnect straightaway. To get over my tiredness I take ‘mini-siestas’, whenever I have a minute free: in the car, in the doctor’s waiting room, anywhere. All I need to sleep is a chair.
  • 45. … revealed in 12 questions 45  Who are your favourite authors? Albert Cohen, Stefan Zweig and Alice Ferney. They share an amazing talent for analysing characters and presenting different scenarios. Their style of writing flows, and they write with accuracy and precision. They have a superior intelligence that enables them to express complexity with simplicity.  For you, what was the most important discovery of the twentieth century? The internet! It’s a revolution that’s projected us into a new era, like the invention of the printing press by Gutenberg and the discovery of America by Christopher Columbus, at the end of the fifteenth century, or the first world tour by Magellan in 1519, which marked a new era in their time. Communication and knowledge became global. Today, the internet is fundamental for the evolution of humanity.  What is your favourite quote? It’s from the film Midnight Express: “The most important thing is to never despair.” It’s basic, but very meaningful.  Which values do you consider to be most important for an entrepreneur? Self-respect, integrity, and having faith in your projects.  What gives you your energy? Knowing that what I’m doing makes sense, not just for myself. As far as my laboratories are concerned, I feel like they’re my mission.  What is your best asset? Without doubt it’s my ability to communicate my enthusiasm and always stay focused on my goal, without being put off by small details. table of contents
  • 46. 46 Sylvie Méliet Français English You wish to get your own evolubook done : Contact us - www.evolubook.com Produced by Consultiz SAS. Herve Ferro : join him on Viadeo or Linkedin “Learn to accept the unknown and the uncertain, overcome obstacles and turn them into opportunities, find your inner strength to deal with difficulties, learn from your experiences and make all you can out of them.” In this down-to-earth story Sylvie Méliet explains how she was inspired to set up the Mascareignes Laboratories, where her achievements have helped not just her, but many others. The art of turning a dream into a reality… A Beautiful Story table of contents